If you're curious about the picture itself, the headline for it reads, "Sometimes you just need to tune it all out. Let us help." You might notice the young boy is tuning things out with his red HTC 8X while he is sandwiched by those two girls, sharing the all-white model. It could end up as a special edition of the phone, or perhaps it will be made widely available. Regardless, we think it looks quite nice, especially in contrast to the red model in the picture.
source: GSMArena via WPCentral
UPDATE: After staring intently at the picture, it would seem that the position of the flash would indicate that the phone in the picture is the HTC Butterfly, not the HTC 8X. Not that it makes the device any less stunning!