HTC One Unlocked Edition (2013) sees a price drop in anticipation of the All New One

Of course, buying the 2013 HTC One Unlocked Edition now is not exactly a wise thing do to, as the 2014 HTC One will likely be released shortly after its announcement, possibly as soon as early April. The new handset will probably be a bit more expensive, but perhaps the improvements that it brings are worth the higher price. Among the expected improvements we'll mention a larger display (5 inches), Android 4.4 KitKat with Sense 6.0 UI, a quad-core Snapdragon 801 processor, and a dual-lens rear camera.
source: HTC via Droid-life
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