HTC 10 up for pre-order already; priced at $830 with a free selfie stick
1. Good-Is-Better (Posts: 81; Member since: 12 Nov 2015)
HTC died and people refused to bury it. Now HTC has decided to bury it own self.
We will attend your memorial HTC, that's the least we can do.
16. engineer-1701d (unregistered)
With a price tag like that, this will be the least bought HTC phone in history
26. MSi_GS70 (unregistered)
exactly and that selfie stick can use two for cross top of grave..
my god free selfie stick sht .. HTC just gtfo
11. Vrils (Posts: 42; Member since: 17 Sep 2011)
Samsung Galaxy S7 costs in UK at least £560
LG G5 is £500 so HTC 10 could not come less than £500
3. true1984 (Posts: 823; Member since: 23 May 2012)
fyi the S7 is the same price in romania, also romania has a pretty messed up VAT. so while this will most likely be the price in romania its unlikely to be the same anywhere else
4. 14545 (Posts: 1535; Member since: 22 Nov 2011)
Interesting, thanks for the info. It still amazes me where HTC gets off thinking they have the devices worthy of 700 dollars USD if that is where it ultimately lands.
7. perfectnine (Posts: 165; Member since: 11 Mar 2016)
perhaps this device is really worthy of that value. just wait and see.
17. engineer-1701d (unregistered)
Doesn't matter if it's worth the money you need to sell as many as possible and get people buying HTC phones again first.
22. izim1 (Posts: 598; Member since: 04 Feb 2013)
I'm always amazed when people think this strategy actually works in the real world. It doesn't. You guys have absolutely no idea how business works. HTC HAS to price their top end device at market value which is $600-700 at the moment. If they don't they will never be able to do it again and get out of the red. "The HTC 10 cost $550 why would they charge $600 for the HTC 11 that's stupid I'm not buying it!" Sony was able to do it with the playstation because they could more than offset the costs on software. HTC has nothing at the moment other than hope that their VR set can take off.
23. 14545 (Posts: 1535; Member since: 22 Nov 2011)
Funny. You are just absolutely hilarious. If it doesn't work, then why do the "chinese" phones sell so many? Also, when you have a brand tarnished, you need to give people a reason to give you "another shot". Even if it means selling lower than you would ordinarily.
Lastly, due to saturation, and economies of scale... you know, actual business items, the market can't support 10 "high-end" makers all vying for 100 million sales a year a piece. Not to mention, the entire smartphone market is starting to stagnate due to the law of diminishing returns. Gone are the days of *needing* to upgrade due to wholly better phones. But hey, you have proven time and time agian how much more you know over everyone else.
24. izim1 (Posts: 598; Member since: 04 Feb 2013)
Tell me you didn't just compare knockoff chinese phone makers to HTC... because if you did then I don't even know why I'm bothering acknowledging your comment... you have samsung, LG, HTC, and Sony vying for top end devices. Even Motorola has officially dropped out of the race when they announced their focus would be mid range phones. That's hardly 10. I already took the trouble to type this out so I might as well hit the "post reply" button but believe me when I say that I'm kicking myself for even acknowledging your asinine post..
25. TerryTerius (Posts: 1780; Member since: 10 Apr 2014)
That heavily depends on which Chinese brands you are talking about, and that gets even harder to suss out because the Chinese government is invested in and partially owns so many of their electronic companies.
That aside, the vast majority of these companies cranking out phones at rock bottom prices are not making any profit on the devices they sell. That's partially because they aren't even focused on earning money through sales of hardware anyway. Companies like LeTV, Xiaomi, and many others make money off the electronic marketplaces and services their devices offer. That's true for a huge number of Chinese phones since, until very recently; the Google Play Store wasn't even available in China. Applying the logic of the Chinese model to companies outside of China doesn't make much sense for that reason. HTC, LG, Sony, Motorola, Samsung, and all the other Giants don't operate that way.
29. 14545 (Posts: 1535; Member since: 22 Nov 2011)
It didn't apply as broadly as you suggest. HTC isn't a giant anymore. They haven't been in quite a long time. Just like Blackberry and nokia aren't giants anymore. Sony's devices aren't more than 600, neither are Motorola's anymore. LG is even in the 5-600 range. So what makes HTC, a struggling company think they are going to woo customers by copying samsung and charging more than them? In the current market landscape phone prices, as evidenced by even Apple releasing a refreshed small device, are trending down. Not up. HTC will likely be forgotten in two years at this rate.
30. TerryTerius (Posts: 1780; Member since: 10 Apr 2014)
They need to for the exact reason you just suggested. Sony, Motorola, HTC and LG are all struggling in the mobile space. Virtually all the top 10 companies besides Samsung, Apple and Huawei are either breaking even or bleeding money.
The slow death is specifically because volume is not really a feasible strategy anymore, and ASP's have fallen... So they're selling fewer phones and making less money per device. If you want to see how that will play out, look at the PC market over the past decade. HP is (or was) selling a ton of machines and was barely making any money from them. Pushing your prices down and pursuing a high volume strategy in a saturated market makes little to no sense. Apple has pursued the Porsche model from the very beginning, likely (partially) because they knew this was going to inevitable happen. Slowing growth in a saturated market was an easily predictable outcome.
There's only really three ways to change that. Either further push down the cost of creating a device and getting it to market by using cheaper labor, investing less into R&D and using cheaper parts... Shift to virtual markets and services to bring in income, using phones as a gateway....Or raise your device's price so you're making more per device.
I'm not sure Apple's pricing for the SE means much of anything. If the iPhone 7 and 7+ are substantially cheaper than the iPhone 6 you will have a point. But they're doing with the SE basically what they did with the 5C.
HTC is still the 7th or 8th largest phone maker in the world depending on how you define it and who you're asking. Far from where they were, but they're not quite that yet. The Z5 premium was and still is above $600 by the way
37. 8logic (Posts: 148; Member since: 05 Mar 2012)
you got some good points, but the market saturation is in flagship phone. everyone in the industry know that emerging market is where its going to be and that require mid tier phones. look at asus, they aren't chinese, they don't sell service, and they are sub $300.
38. TerryTerius (Posts: 1780; Member since: 10 Apr 2014)
The prevalence of devices has less to do with price range and more to do with how many people in any given area have a particular type of device. In other words, Europe, the US, Canada, China, and Brazil as well have reached the point where a majority of individuals within those countries already have smartphones. It doesn't really matter whether or not the smartphones are high end or low end, because the higher end of the price range for any given product iss always going to have a smaller pool of customers it's drawing from.
Inevitably, the lower you go down the food chain, the less money you will be making so it doesn't make a whole lot of sense for Apple or Samsung to chase price points where there imply isn't a whole lot of cash to be made. At least not unless they find a way to commoditize their user base. That is why Google has an interest in getting as many Android phones in the hands of his many people as possible, in order to ensure the greatest amount of people are using their services. Apple and Samsung don't really profit from that in the way that Google or Xiaomi would.
Think about it this way, if company A is making $10 per unit sold, they would have to sell 100 units in order to match the profit that company b is making at $100 per unit sold. Given the fewer and fewer people are buying units, Company B is in a better position than company a is.
28. LuckyDonkey (Posts: 8; Member since: 29 Mar 2016)
But... Everyone knows Chinese oems make money off software services (coz many of the universal ones are banned) ... Xiaomi has a whole suite of its homebrewed apps, not like the rest of the world where we get access playstore, Google Drive and s**t like that.
35. 8logic (Posts: 148; Member since: 05 Mar 2012)
1) $600 to $700 is a premium pricing strategy. personal, i think the HTC brand could still demand a premium price given the specs are there.
2) I'm pretty sure it dont "cost $500" to make.
3) HTC don't need to sell software or services. if they sell it cheaper, they can make it back with volume sold.
4) because they have "nothing at the moment" it make sense to try a promotional pricing strategy to help with market penetration.
14. DoggyDangerous (Posts: 858; Member since: 28 Aug 2015)
I hope your point will be true, otherwise this is a ridiculous price for any HTC phone. I purchased a selfie stick in $10 with blue tooth remote. Free selfie stick cannot convince me to pay such a high price.
I am waiting to see which one will be better, LG G5 or m10.
5. Johnnokia (Posts: 1093; Member since: 27 May 2012)
Forget this crap... The phone price in the US is $650.. You will see!
27. TerryTerius (Posts: 1780; Member since: 10 Apr 2014)
Even still, they will have a helluva time stealing sales from Samsung, Apple and LG. They have an unenviable position. They have to price the 10 high enough to actually make money off of it, but not so high that they price themselves out of the market.
We shall see.
6. markpowervr (Posts: 25; Member since: 22 Dec 2015)
even in hell that price is unacceptable! good joke htc!
9. true1984 (Posts: 823; Member since: 23 May 2012)
its the price in romania. the S7 costs the exact same in that country...
8. isprobi (Posts: 653; Member since: 30 May 2011)
Not much special other than maybe 4 GB RAM. For $800+ there should be a bigger screen, more internal storage and a really good camera.
10. jsjammu (Posts: 84; Member since: 13 Nov 2014)
Selfie stick is to hit yourself in the head buying this after the purchase.
12. Hoggington (Posts: 282; Member since: 23 Feb 2016)
This should be priced at $599. They would still make a hefty profit and people would actually buy this phone.
13. 14545 (Posts: 1535; Member since: 22 Nov 2011)
I would say no more than 500. They are too much of a hasbeen now to be asking top dollar for their equipment. If they want to make a comeback, they have to give people a reason to want to buy their products, and overpricing them isn't that way.
15. Fardon (Posts: 95; Member since: 24 Nov 2014)
Rule number 1: Do not trust early pre-order prices before the things even been announced.
18. monoke (Posts: 341; Member since: 14 Mar 2015)
Get rid of selfie stick. That'll bring it down to round $600! Lol.
19. TheDutchGuy (unregistered)
In The Netherlands the HTC One A9 is priced at 560 euro, where the more powerful S6 costs 470 euro and the G4 is 420 euro. Now this insane price for the HTC 10. Of course it's a rumored pre-order price, but I'm sure that it'll still be more expensive than the S7 and G5 after a couple of weeks/months. I don't understand why the people at HTC are shooting themselves in the foot over and over again.
21. izim1 (Posts: 598; Member since: 04 Feb 2013)
That's with a VAT that the USA doesn't have... why does phonearena keep doing this?
32. Oneiric (Posts: 5; Member since: 01 Mar 2013)
its gonne be 1100$ in Turkey. 3000 lira so ur all lucky.
34. bossman (Posts: 107; Member since: 27 Jan 2016)
This phone better be good for that price. Rather than the selfie stick, they should include the HTC RE.
36. ozabb (Posts: 26; Member since: 21 Dec 2013)
yeah cos people who can afford to preorder a phone for $830 wouldnt be able to afford a $10 selfie stick
39. EnigmaticPsychotic (Posts: 62; Member since: 26 Nov 2013)
Every person who uses a selfie stick should have it ripped from their hands and beaten with it.