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Cook: Apple iPhone 5c market share lower than expected

Posted: , by Alan F.

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Cook: Apple iPhone 5c market share lower than expected
After Apple reported its fiscal first quarter earnings report, CEO Tim Cook said that the Apple iPhone 5c represents a smaller percentage of iPhone sales than Apple thought it would have. Apple reported sales of 51 million units of the iPhone during the quarter that ended in December, although it did not break down sales by model.

Cook said that he thinks that the TouchID fingerprint scanner on the Apple iPhone 5s, which is not a feature on the iPhone 5c, turned buyers from the lower priced model to the flagship device. The executive noted that with all of the features unique to the iPhone 5s, it captured more attention and sales than the plastic-covered model. And while the CEO wouldn't make it official, there is speculation that the Apple iPhone 5c will not have a sequel model this year. In other words, Apple does not plan on releasing a plastic backed phone in 2014.

"I think the 5s, people are really intrigued with Touch ID. It's a major feature that has excited people. And I think that associated with the other things that are unique to the 5s, got the 5s to have a significant amount more attention and a higher mix of sales."-Tim Cook, CEO, Apple

The Apple iPhone 5c replaced the Apple iPhone 5 in Apple's line up. The current three handsets on the roster include the high-end iPhone 5s, the mid-range iPhone 5c and the low-end Apple iPhone 4s.

source: AppleInsider

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posted on 27 Jan 2014, 21:27 6

1. flexile (Posts: 70; Member since: 03 Jun 2012)


Why would you buy the 5C when you can buy the non-plastic iPhone 5 for around the same, or even go for the 5S for a little more?

posted on 27 Jan 2014, 21:33 4

2. taz89 (Posts: 2014; Member since: 03 May 2011)


Exactly that's what was wrong with the 5c. The price was Imo just wrong, for the same you can get a premium built older iPhone 5 or for little extra get the newer 5s. The 5c should have been $400 at most.

posted on 28 Jan 2014, 01:35 1

24. Finalflash (Posts: 1675; Member since: 23 Jul 2013)


No the pricing was just right as it accomplished it's goal perfectly in reducing choice and pushing a few people to the flagship by force.

posted on 27 Jan 2014, 21:39

4. Dingy_cellar_dweller (Posts: 185; Member since: 16 Mar 2013)


You're not marketing it right.

posted on 27 Jan 2014, 21:42 1

5. ardent1 (Posts: 1991; Member since: 16 Apr 2011)


The 5C over the 5 was a no-brainer: bigger battery, camera improvements, and free apps.

The 5C did its job getting android users to switch to Apple.

posted on 27 Jan 2014, 21:49 8

9. Ant34 (Posts: 193; Member since: 10 Aug 2013)


I don't know of any Android user who switched to Apple because of the 5C. In fact, I've never seen anyone with a 5C.

posted on 28 Jan 2014, 00:10 1

22. QWIKSTRIKE (Posts: 854; Member since: 09 Mar 2010)


Would be 5c buyers either bought a 5s or bought an Android device. I know quite a few that got frustrated with just the same size iPhone that was elongated as my niece says. So she went Note 2 and is now looking for the Note 4 with a Google Glass when it launches

posted on 27 Jan 2014, 21:56 3

10. willard12 (Posts: 764; Member since: 04 Jul 2012)


It did such a great job that it won't be coming back.

posted on 28 Jan 2014, 01:38 1

25. Sniggly (Posts: 6920; Member since: 05 Dec 2009)


Um. Apple's market share DROPPED in the last quarter compared to Android and Windows phone, according to at least one analyst.

posted on 28 Jan 2014, 02:50 1

27. ardent1 (Posts: 1991; Member since: 16 Apr 2011)


Sniggly, did you ever take a college course on statistics like I recommended?

Um, it's called more people buying JUNK smartphones. Virgin Mobile continues to push android devices for $49.

posted on 28 Jan 2014, 03:00 2

28. willard12 (Posts: 764; Member since: 04 Jul 2012)


A "junk" smartphone on Virgin Mobile probably costs more to build than the $175 it costs to make an iphone 5c or $197 it costs to make a 5s. Maybe people are just tired of paying a high price for junk that does less.

posted on 28 Jan 2014, 05:36

32. ardent1 (Posts: 1991; Member since: 16 Apr 2011)


willard12 -- PLEASE do us a favor and stop making sh*t up.

An android smartphone cost less than $30 to make for some mainland Chinese devices. Just check out China's version of e-Bay or those trade sites pushing Chinese merchandise for overseas sales.

Btw, smart readers know the $175 and $197 prices are just estimates, unless of course you work for Apple and have access to the actual parts cost.

posted on 28 Jan 2014, 06:58 3

38. joey_sfb (Posts: 2877; Member since: 29 Mar 2012)


'Us'? 100% of your posting are either bashing Samsung or Android.

You are so brain washed by Apple they could sell you a box of turd with their logo on it.

posted on 28 Jan 2014, 03:07 3

29. Sniggly (Posts: 6920; Member since: 05 Dec 2009)


http://en.wikipedia.org/wiki/Sprint_Corporation#Virgin_Mobile

Virgin Mobile serves about 6 million people. And it sells the iPhone. 6 million people is roughly 2 percent of the US total population.

Besides, it's not like people buying less expensive phones don't count, or count less.

Oh, one more thing: you have offered no evidence that the 5c drove conversions from Android to the iPhone. It's an a priori declaration.

So rather than trying to dismiss me by way of asking me about my formal education background, how about you actually back up your claims?

posted on 28 Jan 2014, 03:52 3

30. tedkord (Posts: 4636; Member since: 17 Jun 2009)


You're trying to send information into the RDF. Once it passes the even horizon, it's distorted. It's a waste of time.

posted on 28 Jan 2014, 05:31

31. ardent1 (Posts: 1991; Member since: 16 Apr 2011)


Sniggly, I am encouraging YOU to broaden yourself. If you have an Apple device, there's lots of FREE college statistic courses on iTunes U. I've taken lots of free classes already. It's great stuff and you should try it.

As for "proof" of junk android smartphones being sold in the US -- check out this website:http://www.prepaidphonenews.com.

Each Sunday, Dennis lists the best of the cheapest android crap. Just so much junk being pushed.

posted on 28 Jan 2014, 05:37 2

33. Sniggly (Posts: 6920; Member since: 05 Dec 2009)


Do you realize how condescending you come across as?

I just showed you that prepaid Virgin sales cannot be solely responsible for Apple's drop in market share.

You also have yet to provide any proof that the 5c has driven conversions to iPhones from Android.

posted on 28 Jan 2014, 10:18 2

41. AntiFanBoyz (Posts: 85; Member since: 30 Nov 2013)


Sniggly schools Ardent for throwing out made up conversion claims; Ardent deflects. +1 Snig.

posted on 28 Jan 2014, 10:25 2

42. PBXtech (Posts: 973; Member since: 21 Oct 2013)


Give it up, he still thinks the 5C is a smashing success. Apple can do no wrong in his eyes, even though reality says the 5C failed.

posted on 27 Jan 2014, 23:23

21. appleDOESNT.com (Posts: 429; Member since: 19 Nov 2011)


Waht??!? A plastic iPhone clone on the actual iPhone 5 for the same price, a year later is not going over well? wtf!!! omgs, no ways

posted on 28 Jan 2014, 09:55

40. Doakie (Posts: 1224; Member since: 06 May 2009)


Funny because the only new iPhones I see are the iPhone 5c....well maybe that's because all iPhone 5s' look just like iPhone 5's so I can't tell the difference. Either way I only know 2 people who bought iPhone 5cs and they switched from Windows Phone. I don't know anyone who bothered upgrading to the 5s, everyone just stayed with the iPhone 5 because it's good enough.

posted on 27 Jan 2014, 21:38

3. darkkjedii (Posts: 10968; Member since: 05 Feb 2011)


No biggie just don't make em anymore.

posted on 27 Jan 2014, 22:06

14. LordDavon (Posts: 107; Member since: 19 Sep 2011)


I disagree. I think the next version just needs to be the lower cost version of the iPhone that people expected. The 5S was too high of an upgrade over the 5C, for only $100 more.

posted on 28 Jan 2014, 06:36

36. darkkjedii (Posts: 10968; Member since: 05 Feb 2011)


Yeah that makes sense too.

posted on 28 Jan 2014, 00:47

23. Berzerk000 (Posts: 3989; Member since: 26 Jun 2011)


If Apple won't put the price down, they shouldn't be advertising it in the mid range market. It was the iPhone 5 in a thicker, plastic shell, and it ran for the same price as the iPhone 5 despite the cheaper cost of materials. The only way to make the 5C successful is to drop the price, but it's a bit too late now.

posted on 28 Jan 2014, 06:37

37. darkkjedii (Posts: 10968; Member since: 05 Feb 2011)


I think they'll move away from it, with their focus on the larger ones. The 5s will be the smaller option

posted on 27 Jan 2014, 21:45

6. wtmana (Posts: 9; Member since: 27 Nov 2013)


5C it's too expensive. Google have nexus 5 for $329, compared to 5c $549.

posted on 27 Jan 2014, 21:46 7

7. wtmana (Posts: 9; Member since: 27 Nov 2013)


Apple make cheap phone, but no cheap price.

posted on 27 Jan 2014, 21:48 4

8. jael206 (Posts: 122; Member since: 18 Jul 2012)


Really? Is the Touch ID really what's pulling people to the 5Sh*t away from 5Cr*p?? Is it really that intriguing? Sorry, me doesn't think so.. Think of a better excuse Tim Tim.

posted on 27 Jan 2014, 21:58 3

11. xperiaDROID (limited) (Posts: 5399; Member since: 08 Mar 2013)


No, because the build quality on the 5c is crap, the price isn't cheap at all. The blue color makes it look even worse. At this price, you can get a better phone than the 5c.

posted on 27 Jan 2014, 22:05 1

13. xperiaDROID (limited) (Posts: 5399; Member since: 08 Mar 2013)


...Or even cheaper like the Google Nexus 5, Huawei Ascend P6, Sony Xperia Z1 Compact etc.

posted on 28 Jan 2014, 10:28

43. PBXtech (Posts: 973; Member since: 21 Oct 2013)


I was thinking similar about it. Either people are amused by simple things or Tim did a great job at trying to spin this. Fingerprint scanners aren't that exciting.

posted on 27 Jan 2014, 21:59

12. cheeseycheeser (Posts: 382; Member since: 24 Mar 2011)


I have seen a surprisingly large amount of people with the 5C. I know about 10 people with one off the top of my head.

posted on 27 Jan 2014, 22:13

15. byazatt (Posts: 159; Member since: 26 Oct 2012)


I don't know what to say, but 5c doesn't get through to my sweet spot

posted on 27 Jan 2014, 22:13

16. byazatt (Posts: 159; Member since: 26 Oct 2012)


I don't know what to say, but 5c doesn't get through to my sweet spot

posted on 27 Jan 2014, 22:14

17. byazatt (Posts: 159; Member since: 26 Oct 2012)


I don't know what to say, but 5c doesn't get through to my sweet spot

posted on 27 Jan 2014, 22:15

18. byazatt (Posts: 159; Member since: 26 Oct 2012)


what happened there?

posted on 27 Jan 2014, 22:18 1

19. cncrim (Posts: 496; Member since: 15 Aug 2011)


Duhhh, Apple try to reduce cost by switch to plastic and want to charge people the same premenium price, people are not stupid. Beside Iphone is not a iconic phone like it use to be.

posted on 27 Jan 2014, 23:04

20. Kishin (Posts: 598; Member since: 30 May 2013)


I am an apple fan but the 5c is not worth the $$$

posted on 28 Jan 2014, 01:42 2

26. Sniggly (Posts: 6920; Member since: 05 Dec 2009)


Haha, Tim, no. You don't get to put a positive spin on this. People didn't get the fracking 5s because of the fingerprint scanner. They got it because to the discerning customer, after years of deriding plastic yourselves, the 5c came across as a cheap, low effort iPhone.

And it is a cheap, low effort iPhone! Not only are the color options hideous (pastels weren't even loved back in the 70s, man) but the phone isn't as durable as the one it replaced.

Just admit it, you deliberately made the 5c to drive sales of the 5s.

posted on 28 Jan 2014, 05:46 1

34. FritzFuttermann (Posts: 2; Member since: 16 Dec 2013)


I like iphone 5c. I would pay 200$ for it, unlocked with no contract.

posted on 28 Jan 2014, 06:34

35. cornerofthemoon (Posts: 505; Member since: 20 Apr 2010)


They should just put a finger scanner on the 5c or lower its price. I think many people including myself liked the colorful plastic look. It was just too close in price with the 5s which has far more features.

posted on 28 Jan 2014, 09:04 1

39. tokuzumi (Posts: 271; Member since: 27 Aug 2009)


I doubt it was the lack of fingerprint scanner that made the 5C less popular than expected. Apple had a real chance to break in to the mid-range market, but put a premium price tag on this, and practically put it in the same price range as the 5S. There is no reason to get the 5C over the 5S, even if budget is a concern. I'd take a 5 over a 5C, any day.

posted on 28 Jan 2014, 11:42

44. moronman66 (Posts: 159; Member since: 09 Jan 2012)


You know, it makes sense to get the 5 over the 5c, with the only, and I do mean only, improvement being slightly bigger battery, but you're going to have a hard time finding one. We have a few with AT&T and Sprint, but none are left for Verizon. They stopped making the 5 to push sales for the 5S, and they needed a "last years model for 100 bucks less", without it eating into sales of the 5S, hence, plastic iPhone 5C. Simple marketing people.

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