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Apple releases iOS 7 promo video

Posted: , by Alan F.

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Apple releases iOS 7 promo video
Narrated in part by Jony Ive, Apple has released a promotional video for iOS 7 that includes many of the new features that were introduced today at WWDC. "I think there is a profound and enduring beauty in simplicity," says Ive in this video, explaining the new design of the UI for iOS 7. The executive goes on to discuss the new colors and the different look of the icons and how every detail was looked at closely.

As we see on the video, iOS 7 is layered, creating planes thanks to translucent displays. For example, when scrolling up on a list, you can see the faintest shadow of it as it moves behind the heading. The planes combine with new animations to provide "a sense of depth and vitality." Remember how rainy weather used to be represented on HTC's Sense with animation of raindrops hitting the screen? Apple has similar animation now, including a real nice one for a snowfall. Forget for a second about the features taken from other platforms. According to Apple, part of the goal in developing iOS 7 was to keep things familiar to iOS veterans, while creating a more useful OS with new features that can actually be helpful to users.

Part of the video shows off the new features on iOS 7 such as the Control Center, which allows you to change all of your settings from one screen. Recalling BlackBerry 10, which in turn calls to mind webOS, you can close open apps with a somehow satisfying upward flick off the screen. AirDrop allows you to share content with your nearby contacts without having to tap phones.

Check out the video below and then let us know what you think about iOS 7. Has Apple scored a homerun with the new look and the new features?



source: Apple via GSMArena

62 Comments
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posted on 10 Jun 2013, 19:09 47

1. dexter_jdr (Posts: 1163; Member since: 28 Jun 2012)


the plan of PA is removing dislike button before the announcement of ios7

BRILLIANT

posted on 10 Jun 2013, 19:14 15

4. thethird (Posts: 72; Member since: 28 Mar 2013)


Paid? Maybe, PA is on hot seat now, Someone should give an official statement here from PA.

BTW, iOS7 is kinda cool but still not for my taste.

posted on 10 Jun 2013, 19:20 1

6. dexter_jdr (Posts: 1163; Member since: 28 Jun 2012)


never said or thought it's paid.

posted on 10 Jun 2013, 19:24

11. thethird (Posts: 72; Member since: 28 Mar 2013)


yes, I know, that is why it was on a question mark. :)

posted on 10 Jun 2013, 22:25 1

35. Maddy (Posts: 31; Member since: 13 Sep 2012)


No its not cool....it almost looks like jolla sailfish...seriously..!!!!

posted on 10 Jun 2013, 19:58

16. InspectorGadget80 (unregistered)


they might as well remove all LIKE/DISLIKE BUTTONS. cause they don't want their ifans too see soo many red thumbs. typical of them

posted on 10 Jun 2013, 23:33

40. haseebzahid (Posts: 1853; Member since: 22 Feb 2012)


means we bash all we want and no one is gonna thumb us down yaeee! PARTY

posted on 11 Jun 2013, 08:02

55. oldmandaddy (Posts: 64; Member since: 01 May 2010)


I love it. When ios7 Announced Samsung stock dropped 3% , I hope when iOS 7 launch , I can get galaxy S4 for free.

posted on 10 Jun 2013, 19:11 25

2. thethird (Posts: 72; Member since: 28 Mar 2013)


iOS7 slowly becomes and android mock. -_-

posted on 10 Jun 2013, 20:59 7

24. appleDOESNT.com (banned) (Posts: 456; Member since: 19 Nov 2011)


lol this video is so over dramatic and lame. iPredict so many spoofs!!!

posted on 10 Jun 2013, 21:15 2

29. jove39 (Posts: 1889; Member since: 18 Oct 2011)


iPredict...thats funny!

posted on 11 Jun 2013, 01:19 4

45. ianbbaa (Posts: 305; Member since: 20 Mar 2013)


Apple adds that will follow:
Jim: "Johny, look i got a new icons, you got them as well?"
Johny: "Yeeaah, i got them..."
Jim: " I got nice music player:
Johny: " I got it as well...i have the same one...yeaaah".
Jim: "Can you send me your playlist"
Johny: "Sorry, not this time, maybe next year, OK?"
Jim: "OK, i am not gonna buy Galaxy cause that gimmick, who needs it anyway. But the new icons are geourgeous, arent they?"

posted on 10 Jun 2013, 21:30 8

31. SleepingOz (unregistered)


Well, at least they bring something "new" to iOS users.

posted on 10 Jun 2013, 23:24 2

39. moroninc (Posts: 193; Member since: 14 Jul 2012)


Miui !!!

posted on 11 Jun 2013, 01:07

43. anywherehome (Posts: 971; Member since: 13 Dec 2011)


yes, they should have placed this promotion video with iPhone:

goo [dot] gl/Kah3N

now even the colours of the iCons look like for kids = a lot of yellow colour! :)

posted on 10 Jun 2013, 19:14 2

3. joeymk (Posts: 101; Member since: 26 Jan 2012)


Don't get me wrong i like the design. But it feels to me like it's made for kids. The colours... maybe that's why

posted on 10 Jun 2013, 21:05 1

26. E.N. (Posts: 2610; Member since: 25 Jan 2009)


I'm not the biggest fan of the color palate either, but I'm sure that once third party applications are downloaded it will buffer the colors

posted on 11 Jun 2013, 04:17 1

48. JustLoggedIn (unregistered)


Yeah! Looks cartoonish :/

posted on 11 Jun 2013, 05:46

53. rizevnarastek (Posts: 349; Member since: 06 Sep 2012)


I like the Command centre being pulled up and it's arrangement. In my opinion a bit better than Quick toggles on Android and I like the translucency part of the UI... Other than that there's nothing....

posted on 10 Jun 2013, 19:18 3

5. Rehankhan (Posts: 323; Member since: 24 Oct 2012)


who cares

posted on 10 Jun 2013, 19:20 8

7. dexter_jdr (Posts: 1163; Member since: 28 Jun 2012)


i see some WP concepts here...

posted on 10 Jun 2013, 19:21 21

8. ama3654 (Posts: 295; Member since: 27 Nov 2012)


Which launcher is this in the play store?

posted on 10 Jun 2013, 19:21 5

9. StreetNerd (Posts: 821; Member since: 08 Dec 2010)


most of the design elements are copied from WP

posted on 10 Jun 2013, 19:24 3

10. andrwroepke (Posts: 9; Member since: 24 Jan 2012)


Awesome. SO much better than android. Android can talk all they want, but i had a galaxy iii and it was so glitchy, returned it for an iphone4. The next iphone is going to sell like hot cakes!! lets see all the thumbs down from all the android guys on here that can't click on any other article but Apple ones. GO APPLE!!!

posted on 10 Jun 2013, 21:00 4

25. ncarlosmiguel (Posts: 206; Member since: 14 May 2013)


LOL you won't see any thumb down because we love Apple...

Nah.. its just because the thumb down button is not there :P

posted on 10 Jun 2013, 19:24 10

12. f1r3z0r (Posts: 92; Member since: 09 Nov 2011)


looks like Samsung touchwizd ?

posted on 10 Jun 2013, 19:33 5

13. Zero0 (Posts: 592; Member since: 05 Jul 2012)


This isn't at all ironic. Not even close.

Wait for it. "Samsung adds iPhone 4, 4S, 5 injunction requests."

posted on 10 Jun 2013, 21:29 7

30. Baseballer (Posts: 132; Member since: 07 Dec 2011)


It really looks nothing like touchwiz.

posted on 11 Jun 2013, 04:19

49. JustLoggedIn (unregistered)


The colors kind of look like TouchWiz

posted on 10 Jun 2013, 19:51 1

14. moronman66 (Posts: 162; Member since: 09 Jan 2012)


I will be one to admit that I finally think Apple is on to something. I'll never buy an iPhone for personal use, however, I will say that iOS 7 is finally some competition for Android! It's aesthetically pleasing, it's got more functionality than iOS 6 added (198 features for Siri, Apple Maps and Panoramic shots). I await seeing this in real life, and how these... different, to say the least, animations will affect battery life. It seems more graphically intensive and with a smaller battery, the iPhone may suffer worse issues there. Can't wait for Android 4.3/5.0 to keep competition alive and thriving!

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