Ross Rubin, executive director, Connected Intelligence for The NPD Group said, "Attracted by a faster processor, improved camera and the Siri speech-driven agent, most iPhone buyers paid a premium for the , making it the top-selling handset in Q4.” The Apple iPhone 4S, with its faster dual-core A5 processor, upgraded 8MP camera and Siri, outsold the iPhone 4 by 75% and the zero-cost iPhone 3GS by 5 to 1.
57% of the "newbs" selected an Android equipped model compared to the 37% that selected an Apple iPhone. What makes Android more appealing than iOS to smartphone rookies? NPD's Rubin has the answer. "Android has been criticized for offering a more complex user experience than its competitors, but the company’s wide carrier support and large app selection is appealing to new smartphone customers. Android’s support of LTE at Verizon has also made it the exclusive choice for customers who want to take advantage of that carrier’s fastest network.”
Smartphone sales made up 68% of the mobile phone market in the fourth quarter, up 18% from last year. The average selling price of a smartphone in Q4 rose $8 sequentially to $143, which still trailed the $149 average from the fourth quarter of 2010.
source: NPD via Phandroid