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Apple iPhone dominates U.S. smartphone sales in Q4

Posted: , by Alan F.

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Apple iPhone dominates U.S. smartphone sales in Q4
Market Research firm NPD has released its snapshot of the U.S. smartphone industry in the fourth quarter. During that three month period that included the launch of the Apple iPhone 4S, the iOS platform had a 43% share of the U.S. smartphone market. The Android OS had a leading 48% slice of the pie for the quarter. Despite this lead, the Apple iPhone 4S jumped over Samsung and LG to be the nation's top-selling smartphone brand in the period. The top 5 smartphones purchased in the holiday quarter by U.S. consumers 18 or older were the Apple iPhone 4S, Apple iPhone 4, Apple iPhone 3GS, Samsung Galaxy S II and the Samsung Galaxy S 4G.

Ross Rubin, executive director, Connected Intelligence for The NPD Group said, "Attracted by a faster processor, improved camera and the Siri speech-driven agent, most iPhone buyers paid a premium for the iPhone 4S, making it the top-selling handset in Q4.”  The Apple iPhone 4S, with its faster dual-core A5 processor, upgraded 8MP camera and Siri, outsold the iPhone 4 by 75% and the zero-cost iPhone 3GS by 5 to 1.

The U.S. smartphone market in Q4

The U.S. smartphone market in Q4

Things weren't as close for first time smartphone buyers as 57% of the "newbs" selected an Android equipped model compared to the 37% that selected an Apple iPhone. What makes Android more appealing than iOS to smartphone rookies? NPD's Rubin has the answer. "Android has been criticized for offering a more complex user experience than its competitors, but the company’s wide carrier support and large app selection is appealing to new smartphone customers. Android’s support of LTE at Verizon has also made it the exclusive choice for customers who want to take advantage of that carrier’s fastest network.”

Smartphone sales made up 68% of the mobile phone market in the fourth quarter, up 18% from last year. The average selling price of a smartphone in Q4 rose $8 sequentially to $143, which still trailed the $149 average from the fourth quarter of 2010.

source: NPD via Phandroid

9 Comments
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posted on 06 Feb 2012, 21:44 1

1. jcpwn2004 (Posts: 314; Member since: 18 Jan 2012)


it's amazing how this country is supposedly in a recession but 2/3 of new cell phone purchases are smart phones.

posted on 06 Feb 2012, 21:56 1

2. imkyle (Posts: 969; Member since: 18 Nov 2010)


Technology will always flourish.

posted on 06 Feb 2012, 22:13 3

3. Joshing4fun (Posts: 1044; Member since: 13 Aug 2010)


Whats new? This is like the fifth article like this all saying the same thing. Next.

posted on 06 Feb 2012, 22:26

4. christianqwerty (Posts: 460; Member since: 05 May 2011)


Everyone at my school got the new iPhone or the Evo 3d for Christmas,

posted on 06 Feb 2012, 23:34 1

5. Whateverman (Posts: 3187; Member since: 17 May 2009)


How many times are we gonna see this story?

posted on 06 Feb 2012, 23:35

6. KFear (Posts: 137; Member since: 06 Feb 2012)


I work for Sprint. It seems that more people want the Iphone 4s. You can always tell what phone they will ask for too...it's too easy to see an Iphone customer from a mile away. The EVO 4g is still a great great phone, but almost everyone was left with a very sour taste in their mouths after HTC has botched so many updates and had lots of battery and HTC sense issues with 2.3. Because android isn't very battery friendly for new smartphone buyers...they switch to Android. This will be a different story after a year with Ice Cream Sandwich. I know that more people have Android phones....but it's still the age of the iphone. Once ICS catches on it will be a different story.

posted on 07 Feb 2012, 01:11

7. ardent1 (Posts: 1991; Member since: 16 Apr 2011)


I routinuely check the no-contract android handsets for sale at walmart, best buys, etc and the under-$150 android devices are just flying out the door. The device that went for $150 for Str8 Talk is now going for $130 and they are throwing either a free case or 3 movies -- unlimited 3G data, talk, text, etc all for $45 a month. These lower android handsets help explain why new customers choose andorid over apple -- lower cost and good deals.

posted on 07 Feb 2012, 03:34 1

8. rcwfox2002 (Posts: 41; Member since: 20 Dec 2011)


Apple is controlled most people with iphones want things done for them they don't think on their own that's why they choose the iphone apple does all the thinking.

posted on 07 Feb 2012, 14:38

9. AndresJ (Posts: 48; Member since: 06 Feb 2012)


Still i haven't bought a smartphone, for only one reason don't need it. i use mobile for only listening music and calling so don't need iphone

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