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Apple iPad launch not your usual sell-out; real time chart shows breakdown of Apple iPad use

Posted: , by Alan F.

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Apple iPad launch not your usual sell-out; real time chart shows breakdown of Apple iPad use
We should have known that things would be different this time when the long line that was seen at the U.K. Apple Store on Regent Street broke up early in the morning with only the 16GB Wi-Fi version of the new Apple iPad sold out. We wondered if this trend would continue when the U.S. Apple Stores opened for business at 8am Friday, and apparently it had. According to phone checks made by BGR of a Apple Stores in New York, none had sold out of inventory of the third-generation Apple tablet. In the past, such phone checks would result in finding out that all of the stores had been sold out of inventory.

Of the dozen Apple Stores in the Big, uh, Apple that were contacted by the site, all had unsold stock remaining of the Wi-Fi only model and only four were sold out of their 64GB units in both black and white. Four stores were sold out of the iPad Wi-Fi and 4G model while five stores were out of the AT&T variant of the tablet. Most stores said that they had a significant amount of iPads unsold and would have inventory to sell on Saturday. One sales rep contacted by BGR said that they had plenty of inventory left and to "take your time" getting to the store. Contrast this to previous launches whether it be the Apple iPad or Apple iPhone and a spare unit was impossible to find.

By Friday afternoon, the new Apple Store at Grand Central Station had a line which was estimated to be about 30 minutes long. BGR found one other store with a line and that was in New Jersey, How long was that line? It consisted of 3 people. A check of Best Buy locations found that none of the big box retailers had sold out of stock. One store said that the AT&T models were all gone, but plenty of 16GB and 32GB Verizon models remained. At the Best Buy at Columbus Circle in Manhattan a salesman at 6:15pm EDT said that all Wi-Fi models were still left as were both LTE enabled models. Still, that salesman said that the new iPad was "flying off the shelves."

Earlier this week, Apple announced that all inventory directed for pre-orders was sold out and that demand was "off the charts." That might have reduced some of the pressure on Apple's retail stores as did the number of third party locations that carried the device.

Still, there have been buyers for the new tablet. Chitika has put up a site where you can monitor real-time web traffic comparing the OG Apple iPad, the Apple iPad 2 and the new iPad over the last 12 hours in the States. The latest figure shows that the new tablet represents 2.678% of total iPad use. The other two Apple iPads make up 97.322% of iPad traffic over the same time period. The second chart shows hour by hour breakdown of Apple iPad usage. The third chart will show state by state traffic figures, but won't be up until Monday.

So what happened to the high expectations that everyone had heading into Friday's new Apple iPad launch? Perhaps the past successes made Apple a little too cocky when it came to ordering product. Only in retrospect, after a few weeks go by, will we be able to determine if this is a major turning point or just a fluke.

source: BGR, Chitika

Launched today, the new Apple iPad already shows up in real time traffic charts
Launched today, the new Apple iPad already shows up in real time traffic charts

Launched today, the new Apple iPad already shows up in real time traffic charts


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posted on 16 Mar 2012, 22:40 33

1. tmcr7 (Posts: 165; Member since: 02 Nov 2011)


Epic FAIL!

posted on 16 Mar 2012, 23:26 12

7. cellphonator (Posts: 298; Member since: 29 Oct 2011)


That's forced.
Better...not as great as expected.

posted on 17 Mar 2012, 04:28 11

31. andro. (Posts: 1972; Member since: 16 Sep 2011)


Not quite epic fail but a good punch to the groin of apples rotten ego,perhaps even Ifans are seeing the light of day and not falling for apples annual re-release of a product schedule.

posted on 17 Mar 2012, 08:00 8

41. ZEUS.the.thunder.god (unregistered)


it is an epic fail for a thing which is called magical and promised to change everything. PA posted atleast 30 article telling how magical new ipad is.

posted on 17 Mar 2012, 08:29 5

44. JeffdaBeat (unregistered)


Now I'm not trying to spin this anyway...but I think we all underestimate just how many iPads were pre-ordered and were made available for pre-order.

For example, the iPad 2 had a 2 to 3 week wait come 4pm EST the day that the pre-order began. There were lines because there just weren't that many iPad 2's prepared for the release. I don't even think Apple expected there to be such a demand. It stayed like that for weeks until Apple could catch up. Of course, there were lines for those who didn't want to wait.

Then look at the iPhone 4S. Apple understood the demand and provided more iPhones for preorder. Sure, there were lines on launch day, but the lines weren't AS long because the majority of folks bought their phone online. The 4S went on to break sales records.

Now you've got the new iPad. In direct contrast to the iPad 2, you could order your iPad the first few days of the pre-order and still get it on launch day. A few days later that wait was kicked to March 19th and then only after that was it sent to the 2 to 3 week range. That's not because the new iPad isn't popular, it's because Apple has learned the kind of demand they are going to get and are supplying themselves appropriately.

Now of course, we will find out when Apple releases sales records. If they sold less iPads than in the past, then the new iPad failed to impress. But if the iPad breaks records as well, then we are looking at the end of the crazy launch days. Apple will operate like any other company. People will celebrate in their houses when they pay for their pre-order instead of high-fiving Apple Specialists...

posted on 17 Mar 2012, 06:27 3

37. PAPINYC (banned) (Posts: 2315; Member since: 30 Jul 2011)


Be that as it may, iLove the way these ApplefAn siTes spin the iFailure to iMply that all the Shē€p ordered online; we know that can not be true as, they exist only to stand on a line....!!

For the record, iBGR will be posting about 8 articles on the launch of the New iPad 2 [again] today so, if you're going to use them as your news source, just "Copy & Paste" old articles and repost with new titles like they do everytime there is some sort of iLaunch (it's not like much changes anyway; we know the processor is slow, the RAM is minimum, the cameras suck, FaceGriMe™ still only works on iWiFi, there's still the revolutionary Home button, you can still customize upto 0.30% (same amount as FFC), and there will be another "New" one in six short months just as 'Resolution-FaiRy'.

posted on 17 Mar 2012, 10:24 6

49. bucky (Posts: 1579; Member since: 30 Sep 2009)


Its still going to outsell and outshine anything that has come out from the competition-though I do like the asus prime. Pap, you spend more time reading apple articles than android.

posted on 17 Mar 2012, 14:28

75. chadrick0814 (Posts: 208; Member since: 23 Nov 2011)


You mentioned that it will outsell and outshine anything from the competition. But, I don't think you would go as far to say that it is "better" than the competition. With quad core tablets, galaxy note models, models with USB and HDMI capability without adapters, I'm not sure about the "outshine" claim. The original Ipad gathered 80% marke share. Today, apple has 55% market share with the Kindle Fire catching up. So, the "outsell" claim has a deadline.

posted on 17 Mar 2012, 13:47 2

67. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)


so u people banned taco or whatever, but this guy is perfectly alright? seriously?

lol-- the processor works just as well as any other processor… if you make a video of an ipad 3 (which im sure u already bought assuming ur love for apple considering u troll on EVERY SIGNLE APPLE ARTICLE) lagging-- please show… the ram, 1 gig, is no less than that of any other nice tablet… the camera is not an adnvanced camera, but in no way does it suck for what it is needed for (how many people take their ipads for hiking pictures? but i agree, the front one could be better)… um who's calling the home button revolutionary?… and when has there ever ever been an apple launch of any ios device within 6 months of each other?

anyways, the ipad offers an upgrade for original ipad owners… i dont see it as something ipad 2 owners would need to worry about… and anyways i dont think it is even necessary from the ipad 1… tablets/computers have slower refresh cycle… but probably ipad 4 would be the necessary update for ipad 1, and then ipad 5 for ipad 2… cause i see it as a little faster cycle than cimputers

posted on 17 Mar 2012, 14:07 1

69. audiblenarcotic (Posts: 110; Member since: 16 Nov 2011)


Although I agree that the refresh on a tablet could be longer, the fact that they went as far as to call it "The New iPad" then they really should have created something new. Some improvements? Yes... New? No.

posted on 17 Mar 2012, 14:18 1

73. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)


its just marketing… i mean they arent going to call it the old ipad… we all know its not a drastically new revolutionary product… i think people get too into marketing terms

posted on 17 Mar 2012, 15:17 1

83. PAPINYC (banned) (Posts: 2315; Member since: 30 Jul 2011)


You are correct Lucas77777777 (9311) and, based on your theory with the much antiCiPated "new" iPad 4 and iPad 5, iPad 3 is really irrelevant; thank you for re-affirming that. And, Godspeed.

posted on 17 Mar 2012, 15:46 2

88. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)


9311? and in noway did i say that the ipad 3 is irrelevant… sigh… i am not going to explain it all again, but basically the ipad 3 is for whoever wants the newest tech, not so much for upgrades…

posted on 17 Mar 2012, 15:26 1

84. remixfa (Posts: 14191; Member since: 19 Dec 2008)


taco is rude, vile, gets personal with people, and has issues. Papi just has issues. lol

posted on 17 Mar 2012, 15:48 1

89. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)


i suppose… more like deranged issues though…

posted on 17 Mar 2012, 18:35 2

99. PAPINYC (banned) (Posts: 2315; Member since: 30 Jul 2011)


lol ... :)

iHas issues

posted on 17 Mar 2012, 07:59 7

40. ZEUS.the.thunder.god (unregistered)


A TRUE EPIC FAIL.

"How long was that line? It consisted of 3 people." ....
"Still, that salesman said that the new iPad was "flying off the shelves."

posted on 16 Mar 2012, 22:46 8

2. RandomlyPsychotic (Posts: 36; Member since: 29 Dec 2011)


i passed by the apple store today, and was surpassed to see no line. and i saw this one guy purchase an iPad. this was around 7:40 p.m. pst.

first time i ever see an item not sold out that isn't apple on a launch day.

posted on 16 Mar 2012, 22:52 14

3. bvalde09 (Posts: 172; Member since: 22 Nov 2011)


Mmm I still dont see why we should spend our so hard earn money on this tablet. Im not an apple hater nor a fandroid, but I have use both system and both have advantages and disavantages. But lets face it Ipad 3 is too expensive is too much money. You could get something better or equal cheaper. Apple princing sucks. As a consumer I would rather buy the Apple Ipad 2 than Apple Ipad 3 why because it is still satisfy my needs. How many people really buy this stuff because they need it instead of being in the vibe?Apple wake up stop making blood money. Lower the prices. Long Live Asus Transformer Prime

posted on 17 Mar 2012, 12:05 3

56. phones522 (Posts: 94; Member since: 27 Jan 2010)


finally someone who like both apple and android i have the original iPad and the evo 3d and they are both great

posted on 16 Mar 2012, 23:01 8

4. Sniggly (Posts: 7183; Member since: 05 Dec 2009)


Well, we did get more iPads than we were expecting to get this time around, and while we did sell some, we still had plenty left by the time I went home. Mobile got a little busy in the last couple of hours though. I sold a Photon and a Galaxy Nexus. ^_^

posted on 17 Mar 2012, 01:51 6

16. CM_Punk (banned) (Posts: 173; Member since: 13 Mar 2012)


I don't think you selling two phones has anything to do with the discussion, which isn't that big of a deal other than you selling them two lackluster devices compared to other selections.

posted on 17 Mar 2012, 02:02 8

20. Sniggly (Posts: 7183; Member since: 05 Dec 2009)


Lackluster compared to what?

The only lackluster thing here, besides your life, is Apple's launch day sales.

posted on 17 Mar 2012, 02:43 6

22. CM_Punk (banned) (Posts: 173; Member since: 13 Mar 2012)


My life is lackluster? You come on here bragging to a bunch of strangers about you selling two phones, and my life is lackluster?

Apple can sell more devices in one week than Motorola can sell in an entire month.

#bestintheworld

posted on 17 Mar 2012, 02:51 1

24. RamyRamz69 (Posts: 390; Member since: 12 Dec 2011)


Jericho is the best in the world. You're a kid.

#Jerichoholic

posted on 17 Mar 2012, 02:54 4

25. Sniggly (Posts: 7183; Member since: 05 Dec 2009)


I wasn't bragging per se. For such a non busy day with iPads, the two phone sales near the end of the day were good.

And again, what's lackluster about the phones?

posted on 17 Mar 2012, 03:33 4

28. CM_Punk (banned) (Posts: 173; Member since: 13 Mar 2012)


No, you were bragging. You have nothing else going for you, so you felt the need to add such an irrelevant and practically useless comment to the discussion.

We all know how bad Motorola are with phones when it comes to quality.

#bestintheworld

posted on 17 Mar 2012, 03:39 6

29. ilia1986 (unregistered)


Hey, Miz. Is that you? Or is this anothet taco50 account?

You see - Sniggly here is no stranger. In fact he is one of the most respected members of the PA communuty, recognized even by the editors of the site.

You, CM_Punk or whoever you really are, ain't nothing more than a vermin.

You think that when Android users make comments about Android in an Apple article (which is 95% of the articles lately anyway) they are bragging? lol. They are merely stating facts, mate. Your white fruit company is going down. And this is the start of it.

posted on 17 Mar 2012, 04:06 6

30. remixfa (Posts: 14191; Member since: 19 Dec 2008)


I may work for Tmobile, but every time an apple product has launched, a few dodos come in and ask if we have it. Not a soul.

Apple doesnt over order product, they under deliver product to create that "sold out" hype which actually drives more sales as people get obsessed with finding one. The fact that they still have all that inventory left is not a good sign. Its the first time ever.

Maybe people are finally getting tired of wiping slave blood off their devices?

I sold 2 phones as well.. yay! lol

posted on 17 Mar 2012, 12:26 1

59. LoneShaolin (Posts: 307; Member since: 14 Jan 2012)


It's Business 101 Remix. Overhype a product, deliver less than claimed manufactured numbers, watch them "sell out" while sitting on stock and producing a frenzy like none other. Then watch your stock prices skyrocket while "demand remains high" Then rerelease the product. They did it with previous devices, hell every manufaturer most likely does it. Microsoft with the Xbox line, NIntendo with the 3DS, Sony with the PS3, Dodge when the Viper first came out, Fiat with the 500.... Doesn't matter what it is, it will happen. s**t it could be a box of crackers. Build enough hype around them and underdeliver and people will whip up into a catastrophic frenzy.

Also, FUCK T-Mo. Got to a point where there were more "other charges" on my bill than actual usage. And there was never an explanation about what "other charges" was, just "give me money". Me and my wife are happier at ATT than we ever were there. I hope Magenta goes under.....

posted on 17 Mar 2012, 15:49

90. remixfa (Posts: 14191; Member since: 19 Dec 2008)


LS,
thats my point. they over hyped and constrained supply, and its still not selling out. which = fail.. especially in apple iOS sales terms.

Dude, u should read your bill. Tmobile breaks down every thing to the penny. if you dont know what it is, call someone. Those other charges are taxes, generally. Whenever you hear Obama grandstanding about taxing the telecoms "their fair share", he is raising cell phone taxes, which get passed on to the consumer. You are not better off at ATT. Your getting the exact same taxes while paying double for less. Maybe ATT is just being less honest and not breaking it down so much, but you are most definitely not saving a thing.

posted on 18 Mar 2012, 13:15

115. LoneShaolin (Posts: 307; Member since: 14 Jan 2012)


Remix, explain $96 in taxes. Even in California, that re-f**king-tarded

posted on 18 Mar 2012, 22:51

118. remixfa (Posts: 14191; Member since: 19 Dec 2008)


1) california is retarded

2) im not looking at the bill so you want me to explain 96 in taxes that you cant prove existed... ever.

posted on 18 Mar 2012, 02:55 2

108. CM_Punk (banned) (Posts: 173; Member since: 13 Mar 2012)


Oh dear me, is he the most respected one here? I am so sorry, I forgot my manners. I don't care about how much a random guy in the comments is respected. I'm not going to treat him any different than what I treat anyone else here.

#pipebomb

posted on 17 Mar 2012, 04:53 3

32. Sniggly (Posts: 7183; Member since: 05 Dec 2009)


"We all know how bad Motorola are with phones when it comes to quality."

No, we don't. Enlighten us, Miz. What percentage of Motorola phones could be counted as defective? What's their rate of failure in the first year? The second?

Come on, hit us with some facts. Prove, finally, that you're not just some loudmouthed meathead.

This oughta be good.

posted on 18 Mar 2012, 02:49 2

105. CM_Punk (banned) (Posts: 173; Member since: 13 Mar 2012)


Loudmouth meathead huh? Are you so bitter about people hating Motorola that you'd do anything to try and paint them in a pretty picture? Maybe we should ask all the users of the X2, you know, the ones who won't be receiving ICS.

But of course, we could just talk about how crappy Motorola phones get after a few months. I guess getting ICS isn't going to help much. The phones freeze enough already.

#bestintheworld

posted on 17 Mar 2012, 04:58 4

33. Sniggly (Posts: 7183; Member since: 05 Dec 2009)


Here, I'll even give you a head start. God knows you need it:

http://www.squaretrade.com/pages/cell-phone-comparison-study-nov-10

Yep, Motorola's phones sure are crappy, with the second lowest malfunction rate among smartphones, only 0.2 percent behind Apple.

posted on 18 Mar 2012, 02:50 1

106. CM_Punk (banned) (Posts: 173; Member since: 13 Mar 2012)


Page not found. Lol, looks like you can't even provide a working link.

#bestintheworld

posted on 18 Mar 2012, 16:43

116. Sniggly (Posts: 7183; Member since: 05 Dec 2009)


Or, you know, you could just Google "Squaretrade reliability study."

And Im still waiting for objective proof that all Motorola phones suck.

posted on 19 Mar 2012, 02:50

121. CM_Punk (banned) (Posts: 173; Member since: 13 Mar 2012)


Or you could just provide a working link.

posted on 17 Mar 2012, 08:23 1

42. iamcc (Posts: 1319; Member since: 07 Oct 2011)


You are an unfortunate person.

posted on 17 Mar 2012, 12:54 1

60. Slammer (Posts: 1126; Member since: 03 Jun 2010)


How does him pointing out two device sales at the end of the day not have anything to do with the discussion? It is a comparison in which gives us some gauge for the day of a prominent launch.

The point is directly relating to the article of not possessing the massive lines accompanied with an Apple product launch.

I'm not saying Apple didn't massively sell the new iPad on line. I'm just trying to understand whether you're upset that you expected huge crowds surrounding stores and are taking it out on a sales rep that worked this particular day in hopes to make sales.

John B.

posted on 18 Mar 2012, 02:52 2

107. CM_Punk (banned) (Posts: 173; Member since: 13 Mar 2012)


Because it was pointless. What did it have to do with the iPad? If he wanted to ramble on about his miserable life, get a blog or a twitter account and spam it there, not here.

posted on 18 Mar 2012, 05:17 1

110. remixfa (Posts: 14191; Member since: 19 Dec 2008)


most links dont work anymore. its something with the PA boards. at least we dont have to worry about being linked to your wrestler porn anymore, mizzy :)

posted on 16 Mar 2012, 23:17 7

5. Glim12808 (Posts: 393; Member since: 26 Oct 2011)


Personally, I might have been interested in buying the new iPad.

Unfortunately, the announcement came ahead of time that W8 tablets would be coming out later this year.

So I'll wait until the W8 tablets are out in the market before making my decision.

posted on 17 Mar 2012, 00:34 3

14. W.P._Android_in_that_Order (Posts: 207; Member since: 15 Feb 2012)


Likewise! Im doing the exact same thing. When that rumored W8 samsung 11.6" with 1600x2500 resolution, i will be waving my money. Until then, i expect to keep my wallet in my pocket.

I saw the iPad last nite when we were setting up the store for it and the screen looks amazing, but im holding for windows 8.

posted on 16 Mar 2012, 23:26 3

6. squallz506 (banned) (Posts: 1075; Member since: 19 Oct 2011)


im holding out for a padfone or nexus tab. whichever comes first.

posted on 16 Mar 2012, 23:28 9

8. MorePhonesThanNeeded (Posts: 645; Member since: 23 Oct 2011)


I think those Samsung commercials poking fun of the iFans waiting out in the cold for iDevices got to them and some wizened up and figured out that wait a minute, this looks exactly like the old one and having a faster processor doesn't mean much if you spend most of your time reading books and watching movies...seriously how much work done on the iPad 2 was so daunting that you needed to get the New iPad? I like how the iPad 2 looks but that thing is bloody heavy for something so thin, no chance in hell will I be lugging that around. I wonder if that Galaxy Note is anything to tinker with, I might give that the once over and a test run to see if it's worth it.

posted on 16 Mar 2012, 23:46 5

9. CivicSi89 (Posts: 348; Member since: 23 Jul 2011)


And suddenly a light bulb goes off in Apples head. "Think we maybe could have changed the look of it a bit."

posted on 17 Mar 2012, 02:57 4

26. Cwebb (Posts: 501; Member since: 05 Oct 2011)


It was probably them trying to wrap their heads around why there is still inventory left and debating if its time to cast another spell on their iRobots

posted on 16 Mar 2012, 23:52 7

10. nightmare (Posts: 28; Member since: 25 Nov 2011)


this the begin'ng of the end.everything that goes up must come down.i wish i could see the face of the analyst that claimed that the ipad will have 78% market share

posted on 16 Mar 2012, 23:55 4

11. QWIKSTRIKE (Posts: 916; Member since: 09 Mar 2010)


It may be approaching market saturation in America I believe.....do you think that if potentially 300 million Americans waited to get iPhone products on their carrier and all have it but Tmobile, and others bought wi-fi versions that they would continue to buy every year for a product that barely has made big strides since retina display? If I had an iPad 2 I would not buy an iPad 3 even if I was a millionaire. Realization sets in that I have "2" I don't need "3" is probably what some may be thinking.....reality check any one. Now don't go trying to interpret that I am downing iPads, or iPhones I am just proposing plausible reasons

posted on 17 Mar 2012, 00:09 4

12. joey18 (Posts: 550; Member since: 20 Jul 2010)


My opinion ipad 3 are over price i have the ipad 2 and i'm still paying my credict card for the so apple needs to lower the price tablets are only gaming and sur of the web not a computer iknow is nice clear dysplay so my price if is new 299 -- 16g 399---32g and 64 g thast fair price

posted on 17 Mar 2012, 00:30 1

13. lubba (Posts: 1312; Member since: 17 Jan 2011)


Fookin shiitpad! Because of it, the Nokia lumia 900 was held back and the HTC Titan II has no specific release date. They're the real anticipated products.

posted on 17 Mar 2012, 00:49 3

15. jaytai0106 (Posts: 1475; Member since: 30 Mar 2011)


Why doesn't this surprise me? Oh wait, that's right!! The "new iPad" looks like the iPad 2 and not much different than the iPad 1. Don't give me wrong, the "new iPad" has a kickass processor and the amazing display. But wait, the iPad 2 could be a great fit for the majority of the consumers. Why would they bother to get the "new iPad" when the iPad 2's price just got lowered. Sometime, a big company like iPad needs to step back and rethink about... let's say... EVERYTHING!!! Only thing that is really noticeable different between the "new iPad" and iPad 2 is the camera. But who really use an tablet to take a picture? Last of the all, you are calling your 3rd gen iPad the "new iPad"? Are you hinting us that you are going to stop making iPad for a long time before you come out with something amazing? That's what I got out of the name you chose, Apple.

posted on 17 Mar 2012, 01:53 3

17. CM_Punk (banned) (Posts: 173; Member since: 13 Mar 2012)


That's because supply is plentiful. I don't think Apple wanted a huge shortage or anything.

posted on 17 Mar 2012, 02:02 7

19. SlimSoulja86 (Posts: 642; Member since: 03 Nov 2011)


Lol, nice excuse. U do kno there is a huge difference when u stock 10 device for 2011, and u sell all of them, and then stock 30 for 2012 and only sell 4? Right?

As an iFan, no way I'm gonna buy the iPad 2S, oh I mean the "new" iPad

posted on 17 Mar 2012, 02:41 3

21. CM_Punk (banned) (Posts: 173; Member since: 13 Mar 2012)


What excuse? It is what it is.

posted on 17 Mar 2012, 05:35 7

35. SlimSoulja86 (Posts: 642; Member since: 03 Nov 2011)


It's either you're dumb or stupid, which one?

Pick 'n Choose!

The choice is yours!

posted on 17 Mar 2012, 15:50

91. remixfa (Posts: 14191; Member since: 19 Dec 2008)


why cant he pick both again?

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