U.K. Regent Street line for Apple iPad disappears with plenty of units still available

U.K. Regent Street line for Apple iPad disappears with plenty of units still available
The other day we told you about a line that was forming days early in front of the U.K. Apple Store on Regent Street. With the store opening Friday at 8am local time, it looked like the reps inside the store would be busy all day, handling orders for the third iteration of Apple's tablet. But by 10:15am, the line had disappeared according to Pocketlint, leaving plenty of inventory inside the store. According to an employee who works in that particular Apple Store, only the 16GB Wi-Fi only model had sold out leaving stock of the other variants of the tablet.

This same store had long lines winding around the block past 7pm last year for the launch of the Apple iPad 2. What changed? An exit poll found that only 13 of the first 100 people in line thought that the Apple Store was the only place to buy the third-generation Apple tablet on launch day. This means that other locations did a good job of marketing including PC World where stores opened at 12:01 am. Also, more buyers were aware that the iPad could be ordered online. A majority of those on line said they were there for the "atmosphere." Additionally, 45% were first time tablet buyers and the rest were upgrading.

We will need evidence from more than one location before we call the launch a disappointment. With over 1 million units expected to be sold during the launch, the bar has been set high, and as we said, a large number of iPad buyers just might have decided to purchase their new iPad from another vendor. By Sunday when the weekend is ending, we should have a rough idea whether the estimated demand for the device was overblown.

source: Pocketlint

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1. andro.

Posts: 1999; Member since: Sep 16, 2011

Hmmmm....maybe off other vendors or perhaps the recent Phonearena "are you buying the new ipad" poll was right and the majority of people are actually not falling for apples pr and not buying the 'new' ipad


Posts: 2315; Member since: Jul 30, 2011

Hmmmmm..... it'll be a fun day on Monday (after this weekend's bust) to see Apple stock iPlummet.

3. theindianguy

Posts: 90; Member since: Sep 30, 2011

lol if they don't get sold out by the weekend then epic FAIL.

4. jove39

Posts: 2147; Member since: Oct 18, 2011

Now that explains...iOS needs a refresh too

5. JeffdaBeat unregistered

I think this is the end of the chaotic launch days for Apple. There seems to be a great emphasis on pre-orders being filled. Last year, when the iPad 2 launched, by mid-afternoon, the delivery date when to 3 to 4 weeks. This time around, there was enough iPads in stock that ship dates remained March 16 for a few days and then jumped to March 19th. Only about a week ago did it jump to a few weeks. The stores also seem to have gotten a large shipment. I bet there will still be record sales, just like the iPhone 4S...but the emphasis is on those pre-orders. I'm going to miss the launch lines...oh well.

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