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Apple collects data in advance of providing an improved traffic service for iPhone users

Posted: , by Alan F.

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Apple collects data in advance of providing an improved traffic service for iPhone users
Apple's intention for making a series of acquisitions in the last few years is now becoming more and more in focus with the Cupertino based firms plan on offering iPhone users an improved traffic service in the not too distant future. In 2009, Apple bought Placebase, a competitor to Google Maps, and last year another such firm-Poly9-was purchased by the tech giant. Starting with iOS 3.2, Apple replaced data from Google and Skyhook Wireless used for the Maps software on iOS devices, with information from its own database.

All of this ties into a patented application that Apple has been developing that uses GPS to help iPhone users plan a road trip, suggesting various routes depending on variables like mileage, available routes and of course, traffic. Apple's intentions came out in the open during the recent questioning about whether or not the iPhone is tracking users location. The company revealed that it had been, "collecting anonymous traffic data to build a crowd-sourced traffic database," and added that it plans on offering an, "improved traffic service in the next couple of years."

source: AppleInsider

32 Comments
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posted on 27 Apr 2011, 13:12 5

1. doubler86 (Posts: 318; Member since: 26 Jan 2011)


LMAO wow really? Apple your so funny

posted on 27 Apr 2011, 13:20 11

2. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


What's so funny? How would this service be possible if they don't collect data? And who's going to take advantage of this service? And let's see who will copy this service AGAIN :)

posted on 27 Apr 2011, 13:29 8

4. protozeloz (Posts: 5378; Member since: 16 Sep 2010)


service already exist for android users....

posted on 27 Apr 2011, 13:42 11

5. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


Or even before android came out. But knowing how good Apple is in their implementation of making things work better, I won't be surprised if their innovations will again be copied :)

posted on 27 Apr 2011, 13:49 6

7. protozeloz (Posts: 5378; Member since: 16 Sep 2010)


good for you then :)

of topic:

you have any REAL info regarding this matter everything seems to be speculation so far.... and no one seems to be joining all pieces and giving some sort of answer, some friends just want to know some details

posted on 27 Apr 2011, 15:49 3

23. jogutier (Posts: 324; Member since: 12 Feb 2010)


And just in enough time to blame their tracking on this. YEA CRAPPLE !!!

posted on 27 Apr 2011, 13:26 5

3. protozeloz (Posts: 5378; Member since: 16 Sep 2010)


ok this is confusing me ''they send your data'', ''they don't send your data'' can phone arena juat write a post about all the answers to clear the confusion.... thank you

posted on 27 Apr 2011, 13:46 10

6. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


I don't really think users care until something bad comes out of it. Just like Apple doesn't really care where I was 5 minutes ago. It's all about how they're going to use data to give them the edge in providing better services. Would any user mind if it does provide them with better traffic info?

posted on 27 Apr 2011, 13:53 5

8. protozeloz (Posts: 5378; Member since: 16 Sep 2010)


so is it wrong if phonearena helps with the info they have regarding this matter? I bet they have most pieces armed...

posted on 27 Apr 2011, 14:11 10

11. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


I think Apple kinda forced themselves to let this plan out prematurely to let users know that their intentions are good, as far as collecting data is concerned. They're usually very secretive about their plans until the very last moment.

posted on 27 Apr 2011, 14:54 5

17. applesauce (unregistered)


kid, take off the blinders. apple takes info from their users without permission or without any solid reasons for doing so. They don't need to get data from cell phones to determine where their customer should or should not drive: any decent mapping website, news report, or radio broadcast can tell a driver that info. Heck, the giant illuminated changing traffic-info boards that taxpayers paid for tell you that a particular stretch of road should be avoided. For planning road trips, it's obvious that you should take an outer loop around a major metro area to avoid congestion. Your petty and groundless defense of a shady corporation is pathetic. Furthermore, the service itself would have a unique permission to collect and distribute data in its own terms of service, and wouldn't be related to the device its utilized on

posted on 27 Apr 2011, 17:36 10

25. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


They already have explained that it is to provide faster service, and that it does not get sent to Apple. Stop falsely accusing Apple of maliciously gathering users whereabouts. Apple is not collecting them. News report and radio broadcast cannot provide info on demand like the iphone can. But hey, if you want to stick with that, suit yourself. But don't go around accusing Apple of collecting data without users consent when they are not. That log does not go back to Apple but stays on the users phone and computer.

posted on 27 Apr 2011, 14:03 12

9. ATTCallCenter (unregistered)


Who cares if they track where you've been? Yeah yeah privacy blah blah, it's not like they know what you were actually doing at the gay club Pink Rhino Club for Men last night at 11pm through 3:13am. If you got problems with people knowing where you are, uh then, you probably shouldn't be there. And if you do get caught, more power to the people who tracked you.

posted on 27 Apr 2011, 14:07 10

10. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


Hahahahaha, true.

posted on 27 Apr 2011, 14:23 1

12. andro (unregistered)


How pathetic are apple looking these days. They have been preying on the braindead of your society for years now and making lots of money off it. Now they are caught tracking their slaves and they come up with these hilarious excuses to cover it!

posted on 27 Apr 2011, 14:30 10

13. iwebdroidberry7 (Posts: 230; Member since: 17 Jan 2011)


WTF you complain because they don't hae anything to compete with Google Maps navigation and now you complain because they are?! It makes no sense. If you don't think Google maps tracks you or sends data to Google, then your REALLY sipping the Google kool-aid!

posted on 27 Apr 2011, 14:41 2

14. iHateCrapple (Posts: 734; Member since: 12 Feb 2010)


Seriously hypocritical of them to be suddenly admitting to tracking user data, after Jobs so passionately denied this. He was probably caught off guard and didn't know how to answer so he lied, and now after-the-fact, they have come up with an excuse with a fancy statement that "claims" to be only tracking users for the purpose of "helping" them? It shows their shady practices and also shows that they are slow to being honest until the very last second when they know they've been caught. This improvement they are talking about is simply a distraction from the real issue that they violated the law in the first place, by not telling users they were being tracked. It doesn't matter what the intention, they should have had a disclaimer and hopefully they will still face a lawsuit to teach them a lesson.

posted on 27 Apr 2011, 14:54 11

16. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


Typical fandroid taking things out of context. This does not refer to every traceable data. Only data that are anonymized that can be useful for this feature. Jobs did not deny that they are harvesting data, for they are. He denied TRACKING USERS. You probably think that you are smarter than Jobs huh. That you know better than him. Fandroids :)

posted on 27 Apr 2011, 15:13 2

18. iHateCrapple (Posts: 734; Member since: 12 Feb 2010)


Fandroid is a compliment, thanks!

posted on 27 Apr 2011, 17:37 8

26. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


Well it was not meant to be one :)

posted on 27 Apr 2011, 15:14 3

19. iHateCrapple (Posts: 734; Member since: 12 Feb 2010)


Lol, so you're automatically assuming this is about Android vs. Apple? Nothing is being taken out of context. Sorry to hurt your feelings little one, but its the truth. Deal with it.

posted on 27 Apr 2011, 17:38 10

27. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


Well it is between iOS and android. What else would it be? Symbian?

posted on 27 Apr 2011, 15:17 1

20. queen (unregistered)


Oh so that completely answered a long-time mystery: It appears that Gemini is the one who is taking it in the butt from Mr. Jobs himself. The way you defend him like you know his inner thoughts is remeniscent of a bitter girlfriend fighting a losing battle for her true love. Good job keeping us informed to Steve's feelings.

posted on 27 Apr 2011, 17:41 10

28. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


Well I'm just passionately defending Apple just like you passionately attack Apple. But it seems like you're too dumb to see that we're actually the same. Just on different sides of the equation.

posted on 27 Apr 2011, 15:19 1

21. genericusername (unregistered)


530gemini from your comment i think its safe to say that you hang off of steve jobs' every word, right?

posted on 27 Apr 2011, 17:43 11

29. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


Not really. I hang on to what I believe to be fair and right. I believe that something needs to be fixed, but I also believe that Apple could care less of my whereabouts and to even consider that Apple tracks my whereabouts with ill intentions is just plain dumb.

posted on 27 Apr 2011, 15:32 11

22. IOS5 (unregistered)


GOogle watching you!

posted on 27 Apr 2011, 15:52 1

24. Dark4o90 (Posts: 205; Member since: 20 Feb 2011)


NoOOOOO NOOO Iphone doesn't collect data but Android does :D:D:D:D:D:D sooooo ridiculous

posted on 27 Apr 2011, 20:13

30. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


I'm getting the white iphone4 tomorrow. It's so beautiful :)

posted on 28 Apr 2011, 04:11 1

35. PhoneLuver (Posts: 467; Member since: 05 Jul 2010)


Hey Man..

I have an iPhone and I like the software. However, it is important to criticize tech companies to ensure that they have our best interests at heart!

posted on 27 Apr 2011, 23:51 2

33. box (unregistered)


looks like Gemini had his other accounts uprate his own comments and downrate the truth, that is, all the other kids. What a whiny little brat. "I got the other comments deleted and mine are all green and popular! I rulez da interwebz!!11!!" Grow up and do your homework, you're going to flunk elementary school for the 3rd time.

posted on 27 Apr 2011, 23:59 1

34. box (unregistered)


"kids" should be "comments" above. friend's ipad2 decided to autocorrect. crapple fail. my $400 android 2.2 tablet is better than this p.o.s.

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