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Analyst says Apple will save time and money using the iPad 2 as a display in its stores

Posted: , by Alan F.

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Analyst says Apple will save time and money using the iPad 2 as a display in its stores
With the overhaul of Apple's chain of 323 retail stores making its premiere this past weekend, one analyst says that the Cupertino based-firm will save time and money with its use of the Apple iPad 2 in the upgraded stores. Ticonderoga Securities analyst Brian White wrote investors on Monday, telling them that the way Apple is using the tablets in its stores to show customers product information, features, and pricing on a particular device will help take the retail locations to the next level. Because the display on the iPad 2 can be changed quicker and cheaper than paper displays can, the analyst says that Apple can save money by utilizing the tablets.

White said that a check of the company's flagship store on New York's tony Fifth Avenue showed about 150 iPad 2 units being used as displays. Additionally, some store employees have been handed a tablet as well, loaded with Apple's RetailME software in order to make their jobs easier.

source: AppleInsider

The Apple iPad 2 is replacing paper displays in 
Apple's retail locations which could save the company some time and 
money, according to one analyst

The Apple iPad 2 is replacing paper displays in Apple's retail locations which could save the company some time and money, according to one analyst


18 Comments
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posted on 23 May 2011, 13:55 2

1. protozeloz (Posts: 5368; Member since: 16 Sep 2010)


sounds Like a nice idea

posted on 23 May 2011, 19:16 2

12. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


hopefully other people will see this an put it into their stores... wudnt it be cool to use a tab at the grocery store to find something or find an item at costco or something

posted on 24 May 2011, 07:37

15. protozeloz (Posts: 5368; Member since: 16 Sep 2010)


indeed..... you could get more info that those maps on the stores that help so little, plus add some NFC to it and will make it even much awesome :D

posted on 23 May 2011, 14:12

2. cc16177 (Posts: 312; Member since: 09 May 2010)


Much like many colleges have started using iPads instead of books. Makes sense to me.

posted on 23 May 2011, 14:18 2

3. darkninja (Posts: 5; Member since: 09 Jan 2011)


I really like the idea of saving paper (trees) by using iPad 2's but wouldn't it have made more sense to use the original iPad? I mean it is never gonna do anything besides display a product so does it need the camera and updated internals of the iPad 2 for that? Not to mention the iPad 2 is in short supply to the consumer, so that is kind of a slap in the face to them. No sir you have to wait weeks for your iPad 2 so that our MacBook Pro can have one :P

posted on 23 May 2011, 18:13

9. gmagic (unregistered)


That would make sense in saving more money and making another sale...but you know how Steve Jobs is...doesn't want anything outdated in any stores, etc. Plus I think it advertises the new product verses selling an outdated product. People are always looking for latest and the greatest and if they have an original ipad on the shelves, they will probably pay more attention to that than the new innovative technology the released.

posted on 24 May 2011, 07:45

16. JeffdaBeat (unregistered)


I imagine the original iPad is no longer in production. It would cost more to start manufacturing them all over again and in such a small quantity. Also, they will need replacements if one of the display iPads break. This is a better solution because the iPad 2 is in production and can be stock piled. These can also continue to serve the store when an iPad 3 comes out...

posted on 23 May 2011, 14:38 1

4. Bulletshifttsi (Posts: 11; Member since: 22 Apr 2011)


not to mention it would make more sense to use the original Ipad cause you really can't sell them any more. I totally agree with the above post. Tho i also agree its a great way to save paper update quicker and look neat and techy like.

posted on 23 May 2011, 15:03 2

5. remixfa (Posts: 13902; Member since: 19 Dec 2008)


so.. will apple use the tablets it sells itself in the "total sales" of the tablet to inflate numbers a bit?

while i agree with the ipad1 comments, they wouldnt use it because it isnt the newest thing. At the same time that they are using the ipad2 for information purposes they are also advertising the uses of the ipad2 itself. This isnt going to save apple much money because when the ipad3 comes out, i bet money all those tablets are changed over.

posted on 23 May 2011, 15:30 2

6. darth8ball (unregistered)


BS. I am a union carpenter in NYC and worked on the Apple store at Lincoln Center. Apple pissed money away on frivolous and useless 'touch ups' to make the store the way they wanted it. This isn't a money saving idea it is about self promotion. As an Apple hater, I have to say that while people are waiting to get iPad 2's Apple is using their stock in this manner, I thought they were back-ordered because the product was in such high demand, sounds like hypocracy to me Steve Jobs your a freakin' liar.

posted on 23 May 2011, 15:37

7. vantenkiest (Posts: 308; Member since: 20 Apr 2011)


its fine to be an iHater. but at least watch whats going on before you make the comments. Yes this doesnt help their backordered crap.. but at the same time the disaster in japan plus the explosion at foxconn and other factors that we may or may not see, they are producing far less than they would desire to. but yes they shouldnt be using the ipad 2 for this.. or at least put a DISPLAY PRICE on it. hey look it hasnt been owned by anyone but us touched by hundreds but its still technically new.. get it now for $30 less.

just my opinion.

posted on 23 May 2011, 22:46

13. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Apple is making their stock holders a fortune right now so your comment there makes no sense.

posted on 23 May 2011, 15:44

8. darth8ball (unregistered)


It's ok to be a fanboy...but when your all grown up with hair on your sack you will realize that you were taken for a ride by a snake oil salesman and will be pissed. I do know what is going on with Apple, they are technology thieves, self rightous blowhards, and believe it or not they know they make money off of their fans being unknowledgeable sheep who only know iWant not I want what is best.

posted on 23 May 2011, 18:20

10. evo ninja (unregistered)


sounds like da true to me

posted on 23 May 2011, 22:48

14. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Or maybe Apple makes a great product that people love and you're the uninformed one because you think better specs equal better product.

posted on 23 May 2011, 18:37

11. haha (unregistered)


A union carpenter coming on a tech website to bash apple...hmm...shouldn't you be fighting for your minimum salary rights and complaining about how anti-union groups are ruining this country rather than about apple making profit year after year?

posted on 24 May 2011, 09:27

17. WirelessCon (Posts: 309; Member since: 11 May 2010)


I am not impressed, Apple such a small amount of product. Would the iPad work for a department store or a grocery store with a much larger product selection? How much would it cost Wal-Mart to implement this? Is it feasible? That answer is where the true journalism is. Go for it Phonearena.

posted on 24 May 2011, 10:40

18. r2212xx (Posts: 41; Member since: 18 Apr 2011)


It's actually a good way of saving money. I had been to a restaurant in Mumbai and they use iPads for everything. Their menu is all on the iPad on your table. The waiters type down the order on iPads, and the bill is presented on iPad. And they really save a lot of money on paper.

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