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Analaysts believe Windows 8 tablets may be too little, too late

Posted: , by Scott H.

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Analaysts believe Windows 8 tablets may be too little, too late
Almost a year ago, as the world awaited challengers to the tablet throne, the greatest consumer interest was in a Windows tablet. Nearly half of all people polled (46%) listed a Windows tablet as one they would be most interested in purchasing. Just a couple of quarters later, and now only ¼ consumers list a Windows tablet as their preferred choice. What happened?

According to Forrester Research analysts, Microsoft took too long to introduce a competitive product. The result is that consumer expectations are rapidly shifting, forcing Microsoft to shoot at a moving target as the tablet market continues to change.    

Forrester points out that Microsoft was actually too early to the party, as well as too late. Stylus-based Windows slates had been on the market for a while, but they were considered over-priced and cumbersome to use and met with little success. The iPad redefined the touch-screen tablet space, and Android, WebOS, and QNX-based tablets have since helped to shape market expectations.

The tablet market continues to evolve at a rapid pace – Amazon and Barnes & Noble have recently redefined what the value-based segment of the market looks like, emphasizing content consumption and price point over hardware specifications. This will further constrain Microsoft’s ability to position Windows 8 tablets when they finally launch, sometime in the second half of 2012.

Forrester’s still expects Windows 8 to be a popular consumer operating system, but the success of the desktop environment may not be mirrored in the tablet space. Since tablet sales are cutting in to laptop sales, it will be interesting to see what happens to the desktop and laptop market between now and the end of next year.

What do you guys think? Anyone out there still waiting to grab a Windows 8 tablet?

source: Forrester via BGR

36 Comments
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posted on 29 Nov 2011, 15:17 21

1. remixfa (Posts: 13902; Member since: 19 Dec 2008)


Analysts are idiots.. period.

Not even 3% of the world has a tablet, and only about 1/3 of all phones are smart phones. There is plenty of room for new OS's, for leaders to change hands again and again and again.

If tablets ever want to be a "pc replacement" instead of an overpriced toy like it is now, they have to start being able to do more PC things. Win8 is the first that is trying to tackle that.

posted on 29 Nov 2011, 15:26 10

4. godsarmylds (Posts: 36; Member since: 05 Mar 2010)


Agreed!!! I would love a Tablet with computer capabilities and android freedoms and android/ apples apps. and Apple's sexyness. If only we lived in a perfet world.

posted on 29 Nov 2011, 16:49 1

12. buggerrer (Posts: 282; Member since: 21 Sep 2011)


That would be the ultimate phone...O_O

posted on 29 Nov 2011, 17:27

15. godsarmylds (Posts: 36; Member since: 05 Mar 2010)


Hold up, why would you give me a down thumb. I just stated what I would love. You can't tell me what I can or can not love silly! :)

posted on 29 Nov 2011, 20:19 5

19. remixfa (Posts: 13902; Member since: 19 Dec 2008)


i gave u a thumbs up to counter-act whoever that was :)

posted on 29 Nov 2011, 16:13 5

8. nastynaps (Posts: 93; Member since: 16 Aug 2011)


Stole my thunder...

My sentiments exactly. I think Win8 has a huge niche to fill being the first to offer a replacement for the desktop/laptop. I'm not interested in a tablet until it can challenge what my pc has to offer (ok my kindle fire being the exception).

posted on 29 Nov 2011, 16:32 5

9. snowgator (Posts: 3159; Member since: 19 Jan 2011)


remixfa, you are so my hero.

posted on 29 Nov 2011, 20:21 3

20. remixfa (Posts: 13902; Member since: 19 Dec 2008)


i lubs you too SG :) lol i got mad respect most everyone on the boards.. well almost... everyone. :)

posted on 29 Nov 2011, 20:59 4

24. remixfa (Posts: 13902; Member since: 19 Dec 2008)


lol.. i guess that non trolling person that definitely isnt targeting my posts and thumbing me down just because i bothered to post..definitely isnt back.

how do u get thumbed down for saying that you respect the bulk of the board members? lol. some people just really need a hug :)

posted on 29 Nov 2011, 18:39 1

17. RazaAsad (Posts: 100; Member since: 24 Nov 2011)


I totally agree.

posted on 29 Nov 2011, 22:01 1

25. apocalypsebc (Posts: 146; Member since: 07 Dec 2010)


I think I would rather have a phone/tablet! That way I can have the best of both worlds whichis the next best thing. Look up the Samsung Galaxy Note. I would want something like that made by Nokia or Samsung because HTC isn't playing with amoled displays as of yet. Plus I would want it to have Windows Phone 8 OS which should be the Apollo update next year around the same time as Windows 8. Hopefuly M$ can through in Quad core as well ;-)

posted on 30 Nov 2011, 06:01

31. DetroitTech (Posts: 55; Member since: 02 Nov 2011)


I have a note. I actually wish the screen was Super LCD. I think AMOLED still has \"quirks\". LCD is much more proven but it\'s still a really nice screen just sometimes wierdness like random hue changes and stuff.

posted on 29 Nov 2011, 23:04

26. belovedson (Posts: 821; Member since: 30 Nov 2010)


we havent even seen the windows 8 tablet and this blog comes out?

posted on 30 Nov 2011, 05:59

30. DetroitTech (Posts: 55; Member since: 02 Nov 2011)


Also agree. It\'s as if the world is dumbing down when it comes to technology. \"Nobody use a PC anymore, only an embedded OS(ipod)\"... We are going from an OS(windows) which has about a zillion more capabilities than iOS or Android but people don\'t care... They just want a thin screen and as long as it browses the web and check emails we\'re all set.

Thank goodness I\'m not a drone who doesn\'t take advantage of a \"computer\" and only watches videos, tweets and plays (lame) games all day... The computer/PC was designed to give us limitless possibilities and that it does. iOS and Android on the other hand are nowhere near that mark. But maybe they will be. It\'s just unfortunate that society feels the need to totally RESET our computing platform and start from scratch after decades of evolution. And I\'m not just saying Windows, Mac and Linux also fall in this category of REAL computing.

posted on 29 Nov 2011, 15:19

2. Muhannad (Posts: 455; Member since: 20 Sep 2011)


I want a tablet like the one in the picture so bad!

posted on 29 Nov 2011, 15:22 1

3. Muhannad (Posts: 455; Member since: 20 Sep 2011)


Also, I don\'t think \"lack of apps\" will be a problem like other tablets mainly because it\'s Windows where all programs you can get on the internet are for Windows.

But I could be wrong if Microsoft takes a different approach to apps in tablets unlike what we get in Windows 7 today.

posted on 29 Nov 2011, 15:27 4

5. remixfa (Posts: 13902; Member since: 19 Dec 2008)


if you get an x86 processor based win8 tablet, its going to be backwards compatible with actual windows programs and games. So for the first time, we will have an actual "computer replacement" tablet. Of course, they are bringing out ARM based win8 tablets as well for some reason, which are not backwards compatible... which i just really dont get the reasoning for that. Someone needs to convince them to NOT split win8 tablets between cans and cannots with Windows compatibility.

posted on 29 Nov 2011, 18:17 4

16. protozeloz (Posts: 5328; Member since: 16 Sep 2010)


X86 is a resource consuming architecture. Translated to a slim tab will mean 30 minutes of battery. The desktop processors are mostly responsible for the heating laptops and the low battery life so my guess is that they are simply avoiding the issue

posted on 29 Nov 2011, 20:29 2

21. remixfa (Posts: 13902; Member since: 19 Dec 2008)


the new intel architecture is supposed to be a power sipping line of x86 comparable to ARM power consumption on the Tegra3 which is their "direct competitor" they say. Like anything and everything.. we gotta wait to see what really happens since all demos so far have only been half implemented and very guarded.

"An interesting thing about power is that Medfield would be the first chip, according to an Intel rep, that would deliver comparable battery life to ARM-based chips today."


http://www.gottabemobile.com/2011/09/19/intel-promises-medfield-atom-android-tablet-in-2012-reveals-some-details/

http://www.phonearena.com/news/New-intel-on-Intels-Medfield-and-Clover-Trail-mobile-chipsets_id23715

posted on 29 Nov 2011, 15:36

6. hoopsnyoyo15 (Posts: 2; Member since: 29 Nov 2011)


michael believes that analysts are idiots

posted on 29 Nov 2011, 15:45 1

7. itsthenew (Posts: 13; Member since: 22 Oct 2010)


To me, the allure of a tablet is that it's not a pc. I don't have to worry about a lot of things that plague personal computers. Most smartphone users don't care about half the things the smartphone could technically do, just small things that it does well in a fast and easy way. I don't care about photoshop/video editing/website design/ etc. I know that there are people that DO that, but the majority of people don't, and they want something with great battery life and excellent web browsing capabilities. A tablet is not a pc, it's not trying to be, and that's why I enjoy mine.

posted on 29 Nov 2011, 16:33

10. LordBonztie (Posts: 51; Member since: 14 Nov 2011)


if you have a laptop remove the keyboard. tadaa. theres your pc-tab. JK!

posted on 29 Nov 2011, 16:35 2

11. protozeloz (Posts: 5328; Member since: 16 Sep 2010)


With a possible mid 2012 release and no apps enabled I agree, and the chances of having legacy support for smartphone architecture will be low so new apps have to be made might as well make apps for other OS's like IOS or Android. Photoshop could be an example and many apps and games will probably be working on their Android and ios version while they don't have a tablet windows 8 sdk to work on. So they might be late

posted on 29 Nov 2011, 20:31 2

23. remixfa (Posts: 13902; Member since: 19 Dec 2008)


if you get the x86 enabled tablet, its fully compatable with PC windows programs. Its not going to play skyrim, but it should do starcraft1 and photoshop.. well at least the less advanced parts of photoshop for now. They say it should be on par with the tegra3, A6, and exynos quads.. we'll see about that though.

posted on 29 Nov 2011, 17:05 1

13. lubba (Posts: 1310; Member since: 17 Jan 2011)


They said the same thing about Xbox. Tisk tisk...

posted on 29 Nov 2011, 17:18 1

14. jackhammeR (Posts: 1548; Member since: 17 Oct 2011)


they just don't have ianything else to do..so they talking crap.
And they are paid for that!
Crap...

posted on 29 Nov 2011, 18:42

18. shifu (Posts: 44; Member since: 23 Nov 2011)


i see windows 8 the same way i saw the up and coming winmb5.........I was an advocate. I even dumped the First moto droid from VZ to get the Omnia II......upgrading from the xv6700!!!

I won't go that road........SOrry. You Don't need a 100% pc replacement. Its not necessary.


HOWEVER

A win8 Tablet will be a hackers dream. Unlimited Customization/Creations! for that i would dib n dabble.........dual boot maybe...we'll see

posted on 29 Nov 2011, 20:31 1

22. ibap (Posts: 675; Member since: 09 Sep 2009)


"Analaysts" ? Really?

posted on 29 Nov 2011, 23:25 2

27. speckledapple (Posts: 877; Member since: 29 Sep 2011)


I think the chance that Windows 8 has is amazing. the tablet market is still fresh and full of interesting changes and offers. With Amazon and that lovely Kindle Fire, price points are going to be a focus coming into the new year. At the same time there will be the focus on high quality tablets that do more than just consume but rather produce as well (sort of like the current phone market, feature, mid, and high end phones). Win 8 will certainly be at the head of the pack with the productive types and i have no doubt the tablet space will really heat up come next year. so exciting cant wait.

posted on 29 Nov 2011, 23:27 1

28. Stuntman (Posts: 669; Member since: 01 Aug 2011)


A PC replacement needs a keyboard. That is why I got the Asus Eee Pad Transformer with the keyboard dock. It replaces many of the functions of my PC. It can even do a few things better than my PC. It hasn't completely replaced my PC, though.

My Eee Pad has pretty much replaced my PC for web surfing. Almost any web site I visit with my PC, I can also do so adequately or better with my Eee Pad. I am an active participant in many forums and comment on many articles. For this reason, I need a decent method of entering text and the keyboard dock suits my needs much better than any on-screen keyboard. The Pulse and Taptu app allows me easy access to most of the web sites I frequent. I currently do not have an equivalent app for my PC, so the tablet is superior to my PC in this manner.

My tablet also handles my email and social networking quite well. Although not as rich as the full web sites, the tablet app is location aware.

What my tablet doesn't do well is my spreadsheets (Polaris Office Spreadsheet sucks big time) and a few PC games that I play. If my tablet can do this, then my PC becomes religated to being a mass storage device. With cloud services becoming more popular, I may not have a great need for local storage soon.

Before getting a tablet, I questioned the usefulness of one. Now that I have one for a few months now, I think it is the future of computing. Tablets are a relatively new product. As consumers start to replace their old PC's, they may be replacing them with a tablet. Tablets cannot totally replace PC's yet. They are a near replacement and it won't be long before they do become PC replacements.

posted on 30 Nov 2011, 00:05

29. antmiu2 (Posts: 167; Member since: 19 Jun 2011)


who are these \"analysts\" trying to fool other then themselves?

posted on 30 Nov 2011, 11:16

32. Cwebb (Posts: 501; Member since: 05 Oct 2011)


I can't wait to get a Win8 tablet that is a thin and sexy beast of a tablet with a x86 processor, so I can have a touchscreen computer that can do everything a desktop can do, and everything an iPad can do

posted on 30 Nov 2011, 16:45

33. systamatics (Posts: 63; Member since: 16 Nov 2011)


i think this is where Microsoft will succeed not in windows phone , if it makes a table with pc capabilities , damn!, imagine all the people who are looking for productivity , theyd soon drop the toy tablets , instead of a laptop theyd get this w8 tablet , but the question is can Microsoft make this happen? or they will constrained with costs issues and eventually be forced to make another ipad?

posted on 30 Nov 2011, 16:59

34. pongkie (Posts: 492; Member since: 20 Aug 2011)


actually im saving for a windows 8 tablet for next year

posted on 30 Nov 2011, 17:14 1

35. ZEUS.the.thunder.god (unregistered)


win 8 all d way !!!

posted on 02 Dec 2011, 08:19

36. Ocean02 (Posts: 28; Member since: 17 Nov 2011)


So far, i've seen many people interested in Windows Phone and Windows 8 as well as many people painfully waiting for a proper Windows Phone because they never underestimate the competition. It would be better be late than never. If windows 8 can translate my pc performance into tablet, i would definitely buy it!

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