Google does have its Google Assistant, which allows users to engage in a more conversational dialogue with the virtual assistant. Google Assistant is available on the Google Pixel and Google Pixel XL, Google's messaging app Allo, and will be featured om NVIDIA's upcoming Shield television. Alexa will soon be used by various companies in their consumer products. That list includes Ford and Whirlpool, who will use the cloud based service in new cars and appliances respectively.
Alexa and Google are also going at each other inside homes with smart speakers made by both firms. Amazon has the Echo which competes with the Google Home. Both answer questions, handle tasks, and can control smart home appliances among their multitude of capabilities. Microsoft is joining this club with a smart speaker powered by its personal assistant Cortana. This device will try to differentiate itself from the competition by shipping with Harman Kardon speakers.