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89% of world's tablet based digital traffic comes from the Apple iPad

Posted: , by Alan F.

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89% of world's tablet based digital traffic comes from the Apple iPad
How many ways can you divide data into bite sized morsels for the public to digest? The gang at comScore have come up with what they call the Device Essentials analytics service. The study uses "census-level information from tagged web page content" to break down digital traffic by device, and it is a fascinating chart to study. According to the firm's first report, the Apple iPad dominates digital traffic globally with a whopping 89% of tablet produced traffic.

In some countries, the Apple iPad is close to having the highest percentage of non-computer digital traffic. For example, in Canada where the Apple iPhone accounts for 34.6% of such traffic, the iPad is the source of 33.5%. In Brazil, the iPad actually leads, accounting for 31.8% of digital traffic in that country while its stablemate, the iPhone, is responsible for 21%. The opposite is seen in Singapore. There, Apple's touchscreen device produces 51.9% of the non-computer digital traffic versus only 21.6% emanating from Apple's tablet.

While the iPhone produces the most non-computer digital traffic in most countries, the tables are turned in the U.S. where 35.6% are produced by Android phones and 23.5% by the Apple iPhone. When it comes to tablets, though, the iPad dominates, leading in all 13 countries included in the survey. In the U.S., Apple's tablet had a commanding lead over Android tablets with traffic shares of 21.8% and .6% respectively.

Another interesting stat brought up by comScore is the fact that 47.5% of iPhone internet traffic comes on a Wi-Fi network while 21.7% of Android traffic is routed over Wi-Fi. 91.9% of traffic sourced from the Apple iPad was Wi-Fi based while that figure for Android tablets is 65.2%

source: AppleInsider

A report from comScore breaks down non-computer digital traffic by device

A report from comScore breaks down non-computer digital traffic by device


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posted on 25 Jun 2011, 13:12 6

1. SomeGuy (unregistered)


Fandroid flaming.... GOOOOO!

"They were first in the game, so it doesn't count. Android tablets are gaining ground."
"The Motorola Xoom is so much better, but lacked the marketing efforts that Apple puts forth."
"This is such a biased article, c'mon Phone Arena."
"Another pointless article that proves nothing."

There, I saved you the time. Now you can move on with your lives and start customizing your phones, add widgets to your homepage to see the weather, and download Cut the Rope, which I've been bored with for months.

posted on 25 Jun 2011, 13:20 5

3. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Hahaha that sums up most of their arguments. Apparently Apple is the only company that markets which gives them an unfair advantage since other companies aren't allowed to market their products.


Also it's not fair to compare tablets since Apple had a head start (but they're not innovating), but it is fair to compare 40 android handsets on 6 different carriers against 2 iPhones on 2 carriers. It's not fair to compare any single manufacturer against the iPhone however because they're competing against other android handsets which apparently Apple doesn't have to compete against.

Also it's not fair to compare all of iOS including tablets and iPod touch against all of android OS including tablets because android tablets sell really badly and it makes it look like Apple is doing well.

Basically any comparison that puts Apple in a positive light is unfair and biased.

posted on 25 Jun 2011, 13:53 11

6. remixfa (Posts: 14255; Member since: 19 Dec 2008)


ok, since both of you idiots have already spoken... can i ask you something?

What new information does this article present? We already knew that like 80-90% of the tablet market is dominated by the ipad. So, basically this is saying that everyone is using their tablets pretty equally regardless of who is using what as sales = usage. Ok great. A red car is red.

The only thing I find interesting in the article is the wifi usage between android and apple phones/tablets. It shows that apple users are still tethered to WiFi for a lot more things than android users are.

You want an ipad? Go for it. Ill take my LG G-Slate that rocks 4g.. and I average around 11mb/s+ in real world tests on it. Thats as fast or faster than most people's cable modems. You keep on looking for a WiFi hotspot.

posted on 25 Jun 2011, 13:59 5

7. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


There we go you found a negative. iOS is stuck with wifi? Wifi isn't a negative. It's fast and less of a drain on battery. Plus if you have a cap it doesn't go against it. Lg slate has 11mbps in real world tests? What speeds are you getting with it.

posted on 25 Jun 2011, 14:53 8

17. remixfa (Posts: 14255; Member since: 19 Dec 2008)


wifi is most definately a negative.

wifi is no less of a drain on the battery than a 3g radio.

wifi speeds are dependant on what the source is using which could be fast or slow.

wifi doesnt travel with you. its at your house, work, and mcdonalds for many people. 3g/4g connections go everywhere basically

Those were MY real world tests. Its capable of up to 21mb/s. Concidering Most of the time, sprints wimax gets between 3-7 and VZW's LTE averages around 6-10, id say thats pretty good.. concidering Tmobile's plans are MUCH cheaper than either sprint's or VZWs.
I get regular spurts in the high teens as well but until thats a constant speed, its not a big deal.

posted on 25 Jun 2011, 14:54 3

18. remixfa (Posts: 14255; Member since: 19 Dec 2008)


and u wouldnt think that was a big deal between the wifi and 3g in regular use, but i ran it wifi only for a week just to see how different it was...
other than the fact that wifi was most definately slower, there were definately a few times i wish i had a 3g connection because there wasnt any wifi availible as i took it around town with me.

posted on 25 Jun 2011, 16:25 4

27. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


I get several hours more battery life so when you say 3G is no more drain you don't know what you're talking about. Also I doubt you're getting the speeds you claim. Every study I've seen for sprint and t mobile they get average speeds of 2-3 Mbps.

posted on 26 Jun 2011, 09:04 1

62. remixfa (Posts: 14255; Member since: 19 Dec 2008)


wifi is a radio, 3g is a radio. as long as you dont have both of them on, they work about the same individually.

did you see the last speed results that PC mag did? Tmobile won with an average of around 6mb/s. And thats a national average. That doesnt mean everyone is getting the same. It means some are getting 2 while some are getting 12. Tmobile has also upgraded their towers since the last national test from 21mb/s to 42mb/s.
Do you ever have a clue? lol

posted on 26 Jun 2011, 11:31 1

71. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


"Note that if you frequently use your iPhone to browse the web, battery life may be improved by using Wi-Fi instead of cellular data networks."

http://www.apple.com/batteries/iphone.html

posted on 26 Jun 2011, 11:42

72. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


http://www.pcmag.com/article2/0,2817,2386530,00.asp

This is from June 2011 so as new as can be. They said t mobiles average speed on their new network was 4mbps with bursts up to 10. This was in new York where their network is strongest. Very different from your claims. 42 Mbps is theoretical. Lte has theoretical speeds of 100 Mbps but obviously you'd never see that on your device.


Every comment you make shows you to be dumber and dumber.

posted on 26 Jun 2011, 12:47 1

78. remixfa (Posts: 14255; Member since: 19 Dec 2008)


dude, VZW's LTE network has a theoretical max of 30mb/s. Your talking about LTE+ with theoretical max around 100mb/s.
Wow.

And again, these were MY real world tests. Im not in NY, and im not a national average. Im in a nice thick 42mb/s advanced area.
And as a point, NY has tons of signal issues for carriers, especially GSM because of all the thick buildings. It is NOONES strong area.

Ive seen regular spikes to around 17 or so, but ive also seen 2mb/s during heavy peak times. 8-14 is where i normally roll, so that would make about 11 average.
Im sorry ATT cant hit that and your mad, but its just the way it is.

posted on 26 Jun 2011, 13:11

80. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


VZW LTE achieves real world speeds of 30 Mbps. It's just funny you claim you get 8-14 and every study done T - Mobile is under 5.

posted on 26 Jun 2011, 14:27

90. remixfa (Posts: 14255; Member since: 19 Dec 2008)


uhh. real world average of VZW is 6-12s Yea, it hit its max when noone was on the network. Im sure Sprints wimax was a bit faster when it was new, and i know for a fact that when HSPA+ launched the aircards were hittin 18+ regularly.

Its easy to hit the max when noone is splitting bandwith.
In real world though, Tmo and VZW arent that different speed wise.

posted on 26 Jun 2011, 16:41 1

96. lollipop (Posts: 43; Member since: 15 Feb 2011)


Uh.. No. In dallas my company issued Thunderbolt was hitting 25mbs on VzWs LTE.

If you honestly think that HSPA+ is worth talking about then i have a Yugo to sell you. Verizon unlike T-mo doesn't want to tout speeds like 25-35mbs because they know once heavy usage hits the speeds will decrease.

however, in the long run HSPA+ no matter what speed will never keep up and T-mo knows that.

In real world speeds there is a HUGE difference between VzW's LTE network and T-mo's 42mbs HSPA+. And don't even try to say "Verizon says 6-12." when even PCmag, BGR, and Engadget have all written articles about how once ina VzW 4G area they were on average getting speeds on 15-30mbs.

posted on 26 Jun 2011, 19:36

101. remixfa (Posts: 14255; Member since: 19 Dec 2008)


wow. way to ignore the fact that we already talked about networks with NOBODY ON THEM. When those tests were done, there was almost no traffic on VZWs LTE network. I've run my tablet against my friend's thunderbolt, with both showing full 4g. I've won 7 of 10 times.

Hell, even if it was dead even or a mb/s or 2 slower, its still a better deal, as Tmo customers get unlimited everything for 80, where VZW customers now get a tiered plan for about 140.


Who cares what "tech" it is, its all about real world speeds. 95% of customers sure dont care as long as it does what they want quickly.

Right now, Tmo is the champ, like it or not. BTW, HSPA+ can go up to 84mb/s. While that's shy of LTE's eventual upgrade to 100mb/s, for a service that's nearly half the price of verizon, thats pretty impressive. Its also impressive because Tmobile was set to unleash 84mb/s NEXT YEAR(at least until the ATT merger announcement.. who knows now) while VZW and ATT say it will be probably 5 or more years until they go up to LTE advanced which is 100mb/s.

posted on 26 Jun 2011, 13:17

82. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


At the February 2008 Mobile World Congress:

Huawei demonstrated LTE applications by means of multiplex HDTV services and mutual gaming that has transmission speeds of 100 Mbit/s.

http://en.wikipedia.org/wiki/3GPP_Long_Term_Evolution#Current_state


This was 2008 with speeds of 100 Mbps. Just on this article I've proven you wrong 3 times. You obviously just mix and match claims to fit your argument.

Also you're the one that brought up pc magazine and when I find the article you switch it up.

posted on 26 Jun 2011, 14:31 1

91. remixfa (Posts: 14255; Member since: 19 Dec 2008)


what does LTE test trials and VZW's LTE have to do with each other? I never disagreed that it couldnt hit 100mb/s. VZW's LTE isnt LTE advanced, so it only goes to 30ish mb/s. Full LTE+ which is their next upgrade in a few years will bring it to 100mb/s.

you really are an idiot. wow.

posted on 26 Jun 2011, 17:19

97. lollipop (Posts: 43; Member since: 15 Feb 2011)


Ugh... no... Theoreticle max of LTE Advanced is 1gb and so far in testing it has been able to provide 300mbs+....

LTE in trials has hit 50mbs.....

posted on 26 Jun 2011, 21:52

105. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Are you really this dumb? Here's a quote form this article.

"dude, VZW's LTE network has a theoretical max of 30mb/s. Your talking about LTE+ with theoretical max around 100mb/s."


Just a few comments above you stated that LTE has a THEORETICAL max of 30 Mbps. You said LTE + is when it will reach theoretical speeds of 100 Mbps. Then you say that you never said that. It's in black and white for everyone to read.

posted on 27 Jun 2011, 10:30

116. remixfa (Posts: 14255; Member since: 19 Dec 2008)


no you idiot. VERIZONS LTE has a current theoretical max of about 30 mb/s. LTE advanced which is what they call their next upgrade is going to have a theretical max of 100mb/s. That is also the original "4g" standard.

Your right, it is black and white.. for anyone that can READ. Oi...

Oh, btw, just to have a little fun with you, here is a screen capture of my 3G Vibrant running the speed test.
Thats a bit more than 3mpbs which is what u keep trying to say Tmobile's 4G runs at..

https://picasaweb.google.com/lh/photo/9HFkMgGjzgWEvh-ukl00Qg?feat=directlink

posted on 25 Jun 2011, 14:03 3

10. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Also the fact that iPhone has much higher usage than android worldwide was an interesting fact I didn't know.

posted on 25 Jun 2011, 14:14 4

13. iFan (unregistered)


But you just posted saying you did. -.-

So the iPad leads in 13 of 13 countries and the iPhone leads in 10 of 13. I'm sure the trolls will find some way to say this survey is fraud and/or means nothing and still bash Apple.

Here we go, making iFans looking like douches.

posted on 25 Jun 2011, 14:17 3

14. iFan (unregistered)


the middle paragraph was a quote from you taco

posted on 25 Jun 2011, 14:39 2

15. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


I was commenting on the article. I didn't say I knew these stats ahead of time. You have a hard time with comprehension?

You're quote of me is a total fail

posted on 25 Jun 2011, 15:47 2

22. ardent1 (Posts: 2000; Member since: 16 Apr 2011)


"What new information does this article present? We already knew that like 80-90% of the tablet market is dominated by the ipad."

1. We have independent verification, i.e. independent meaning it came from a third party who had to developed a methodology to test their ability to track data from iPads.

2. Valuable cross-sectional information regarding different countries' usage.

3. Having an iPad doesn't mean you surf the internet with it. It can be used as an e-reader, to view videos, etc. There are many uses for the iPad -- i.e. you can download movies from iTunes from your home computer and upload to iPad.

4. Lastly and most important, it gives insights on how the iPad is being used and thus helps investors discern the direction of the tablet market.

Keep this is mind, the A4 processor was replaced by the A5 processor and Apple is working on the A6 processor. The iPad2 was lighter, faster, etc. If you understand the concept of "Disruptive Technology", then its very clear where the Tablet market is going, and it's very helpful that these articles provide independent confirmation of key tablet milestones.

Sales does not equate to usage and a red car is ONLY a red car after something verified it was a red car. You make too many assumptions in the same vein like the Nokia CEO dissing the original iPhone or how RIM CEO's didn't think the iPhone was a threat.

posted on 25 Jun 2011, 13:13 3

2. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


So the iPad leads in 13 of 13 countries and the iPhone leads in 10 of 13. I'm sure the trolls will find some way to say this survey is fraud and/or means nothing and still bash Apple.


Once iPhone is on all US carriers I wonder how that will affect this stat in the US since this is one of the few countries with more android users apparently. I think more iPhone users use wifi because they're more knowledgable about the faster speeds of wifi. It's also easier on the iPhone and gives access to things like FaceTime. Using wifi on android is a pain from first hand experience.

posted on 25 Jun 2011, 13:49 7

4. iFan (unregistered)


You guys are making iFans look so childish.

There are no Android trolls, so stop trying to attract them by arguing with nobody.

You are the only 2 talking right now. -.-

How sad.

posted on 25 Jun 2011, 14:01 1

8. SomeGuy (unregistered)


Just trying to save Android fanboys time, because EVERY time there is a post about anything positive Apple related they shoot it down immediately.

I'm just fighting fire (childish arguing) with fire (childish arguing), because personally I think its funny when Fandroids get so heated about statistics like this. Its always the same argument too. Gets kind of old.

Although, the bit at the end I posted about Cut the Rope was kind of a low blow. Sorry guys. ;)

posted on 25 Jun 2011, 14:08 4

11. AndroidOS (Posts: 100; Member since: 21 Jun 2011)


But this isn't just an Apple article.

An exclusive Apple article would just have news on Apple, this is news on like every digital tracking device.

I'm not gonna sit here and lie by saying Android users don't start first sometimes, but starting before they get here is even more childish(in my opinion)

posted on 25 Jun 2011, 14:11 5

12. iFan (unregistered)


And personally, recently I've been noticing Apple trolls (not fans, trolls) starting it more often than iFans.

Destroying the proud iFan name. -.-

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