Verizon Up rewards program levels up to better compete against T-Mobile Tuesdays

Verizon Up rewards program levels up to better compete against T-Mobile Tuesdays
If T-Mobile and Sprint's merger is not ultimately approved, which seems increasingly likely, the US wireless market duopoly has a very good chance of maintaining that status quo for years to come. Then again, while Verizon and AT&T are obviously in no immediate danger of being overtaken by T-Mobile in terms of subscriber numbers anytime soon, the "Un-carrier's" recent gains are also not to be ignored.

That certainly appears to be the case for Big Red, which has been putting a lot of effort lately in beating its rivals to the "true" 5G punch while announcing a series of changes to the Verizon Up program earlier today. As reported by DroidLife and (vaguely) promoted on the network's official website, rewards offered to Verizon customers just for being loyal and paying their bills on time will be delivered more often and in a more generous manner.


Namely, instead of having to spend $300 to score credit you can then use towards a reward, you'll now receive a little something, something free of charge every month. That still doesn't sound as convenient and advantageous as the incredibly popular T-Mobile Tuesdays program, but it's definitely a step in the right direction. After all, Magenta's perks were estimated at one point to bring customers extra yearly value on their wireless plan of over $1,500, compared to a measly 300 bucks or so available in rewards and freebies from the likes of Verizon.

That's a pretty insane gap Verizon seems to be working towards narrowing with the aforementioned revision, as well as limited Super Tickets to "freakout-worthy experiences" like exclusive stageside access to Shawn Mendes and Camila Cabello concerts, and last but not least, more small stuff offered more often. We're talking free coffee, meal vouchers, movie tickets, and generally pretty much the same things you usually get from T-Mobile every Tuesday. Don't forget to join Verizon Up in the My Verizon app.

FEATURED VIDEO

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless