Tumblr is back in the iOS App Store with revisions to guidelines banning 'certain' content

Tumblr is back in the iOS App Store with revisions to guidelines banning 'certain' content
Since its 2007 inception, microblogging and social networking platform Tumblr has gone through several major changes in management, each with a new strategy and set of rules, but none as drastic as the latest policy revision seemingly prompted by a recent iOS App Store ban.

Owned by Yahoo between 2013 and 2017, then transferred under the supervision of Verizon subsidiary Oath, the New York-based company is finally cracking down on pornographic material.

But while Apple reportedly had a problem with child sexual exploitation and abuse photos routinely shared via the popular social media service, Tumblr appears to be taking a stand against porn in general.

That’s a move many expect to spectacularly backfire, as a 2013 TechCrunch report estimated a whopping 16.6 percent of Tumblr’s total traffic took place on adult blogs. Since Verizon acquired Yahoo, the amount of lewd content allowed on the microblogging platform started to gradually decline, but comprehensive censorship still feels like a risky measure.


Making matters worse, the recently introduced porn-flagging algorithm is... not doing a great job detecting actual vulgarity, which is understandably enraging more and more users. But if Tumblr’s primary goal was to quickly return to the App Store, that’s been achieved by including certain changes to its Community Guidelines in the latest app update, prohibiting “certain kinds of content from being shown on Tumblr.”

You can go right ahead and download or update the app on your iPhone or iPad now, with the same unspecified guidelines revisions listed in the “What’s new” section of Tumblr’s Android counterpart available through Google’s Play Store. You can never be too careful, right?

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7 Comments

1. vuyonc

Posts: 1089; Member since: Feb 24, 2014

Me: "Youtube Rewind was definitive proof that tech corporations are highly disconnected for their audience. Can't get any wor... " Tumblr: "Hold my beer"

2. wesley.

Posts: 209; Member since: Aug 06, 2013

Do Apple execs even realise that people can go do anything on the web browser anyway... Dumb schmucks.

3. surethom

Posts: 1667; Member since: Mar 04, 2009

Well Done Verison after paying so much for Tumblr your decision will now loose you over 50 million subscribers at least & instantly half the value of Tumblr.

6. middlehead

Posts: 454; Member since: May 12, 2014

Verizon didn't pay anything for Tumblr. Yahoo did.

7. gamehead unregistered

This site is about to become so dead. I wonder how many users will be active and how much traffic there will be

* Some comments have been hidden, because they don't meet the discussions rules.

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