Samsung is gearing up for the launch of its new foldable flagships, the Galaxy Z Flip 7 and Galaxy Fold 7. Both smartphones are expected to be introduced in the coming weeks, so it makes sense for the South Korean giant to start hyping its new lineup of foldables.
The first teaser released by Samsung is a bit confusing because it refers to “an Ultra experience,” which the company believes its fans have been asking for. The short post on its official website then talks about AI and its optimization for the foldable format, something that apparently, “users have come to expect from Galaxy Ultra.”
Up until now, all the leaks about Samsung’s upcoming foldable smartphones talked only about three models that the company will unveil this summer: Galaxy Z Flip 7 FE, Galaxy Z Flip 7, and Galaxy Z Fold 7. Nowhere is the “Ultra” model mentioned in any of the leaks from reputable sources.
It doesn’t help that Samsung’s post is quite confusing, not referring to the “Ultra” as a different foldable that it plans to reveal along with the other refer. Or maybe there’s no “vanilla” Galaxy Z Fold 7 and Samsung plans to name it “Ultra” for some reason.
Alleged Samsung Galaxy Z Fold 7 | Image credit: Setsuna Digital via Weibo
What actually gives it away is the email we received from Samsung that mentions a new “ultra form factor.” Below is an excerpt from the email that feels a lot less confusing than the actual teaser:
Over the years, Samsung has brought some of the biggest innovations to consumer tech, such as the powerful Galaxy S Ultra model, useful convenient AI features through Galaxy AI, and best-in-class cameras. This summer, Samsung is excited to continue its innovative legacy and deliver enhanced experiences to the next generation of foldables, bringing its cutting-edge AI technology to a new Ultra form factor.
– Samsung, June 2025
Also, the animated image in the teaser clearly looks like the Galaxy Z Fold 7, not the Flip 7, so it’s probably safe to say that there will be a Galaxy Z Fold 7 Ultra (or whatever Samsung decides to name it), and not a Flip 7 Ultra.
If Samsung does indeed prepare to launch an additional foldable that’s even better than the “vanilla” Galaxy Z Fold 7, then it’s probably the best guarded secret in the company’s recent history.
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Meanwhile, a new leak “confirmed” the Galaxy Z Flip 7 and Galaxy Z Fold 7 will be available in three colors and at least two storage choices. Samsung is rumored to unveil its new Galaxy Z foldables and Galaxy Watch smartwatches sometime in July, but a date has yet to be announced.
Cosmin, a tech journalist with a career spanning over a decade, brings a wealth of experience to PhoneArena. His expertise lies in brands like Samsung and Nokia, and he has a keen interest in innovative technologies. After a brief stint in PR, Cosmin returned to tech journalism in 2016, committed to delivering clear and objective news. When he's not writing or appearing as a guest on TV and radio shows, Cosmin enjoys playing RPGs, watching Netflix, and nurturing his passion for history and travel.
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