Apple promo video shows how it came up with Portrait Lighting



With the use of the Portrait Lighting feature on the Apple iPhone 8 Plus and Apple iPhone X, users can create "dramatic lighting effects" when taking a portrait or a selfie. One of the coolest features is the Stage Light setting, which allows users to make the background disappear completely into a sea of black while light shines on the subject. Other settings include Natural, Studio, Contour or Stage Light Mono.

A new promo video released today by Apple explains how Portrait Lighting was created. Apple says that it studied "the art of portraiture from paintings to photographs." Apple combined "timeless lighting principles with advanced machine learning" to allow the iPhone X and iPhone 8 Plus to take studio-quality portraits, but without the studio.


Even though the clip runs past 60 seconds, we could end up seeing an edited version playing on television during prime-time. To view the promo, click on the video found at the top of this story.

source: Apple

Related phones

iPhone 8 Plus
  • Display 5.5" 1080 x 1920 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 2691 mAh(21h 3G talk time)
iPhone X
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 2716 mAh(21h 3G talk time)

FEATURED VIDEO

13 Comments

2. Tommy1960i

Posts: 144; Member since: Oct 11, 2013

That is really good. And this is what the majority of people care about because it is fun! I don't care if I can't change my icons or install theme launchers. I enjoy my iPhone as it is. It does everything I need simply without any complications.

3. RebelwithoutaClue unregistered

You said it yourself: "And this is what the majority of people care about because it is fun!" Some people care about changing icons and theme launchers and customizing that part of the phone because it's fun. Might not be your cup of tea, but a lot of others think otherwise.

4. SammyFanBOY

Posts: 20; Member since: Jan 29, 2018

Not bad Apple, i'm impressed with your Ad. Nicely done!

5. japkoslav

Posts: 1552; Member since: Feb 19, 2017

Considering that portrait lighting does not work correctly on at least 75% of photos taken, I would say this ad is pretty funny.https://goo.gl/EAMSqU Wana good "portrait lighting" photo? Take hundreds of photos and then pick two that were processed correctly. Pixel 2 does this way, way better and it still looks horrible.

6. cmdacos

Posts: 4330; Member since: Nov 01, 2016

Focus on fixing it and making it consistent before putting out these ads... Like most Apple products released in the last year this is early beta grade stuff...

7. midan

Posts: 3123; Member since: Oct 09, 2017

It's quite incredible what Apple have done with the camera effects. They pass the limitations of mobile cam and invent new ways to archieve similar results with help of computing and give users chance to take kind of photos they couldn't do without expensive studios and DSLR cams.

8. japkoslav

Posts: 1552; Member since: Feb 19, 2017

You might wanna check out what real DSLR cam can do.https://youtu.be/GH-xVrOcdv0 iPhone or any mobile camera for that matter is not even close. Where DSLR portrait is 10/10, iPhone is barely 3/10.

9. midan

Posts: 3123; Member since: Oct 09, 2017

You are taking this way too seriously, for use and people who this is meant to, i would say it's 9/10. Also comparison for DSLR is pointless because it's not really real option for most. Even 3/10 is always better than not photo at all ;)

10. mootu

Posts: 1541; Member since: Mar 16, 2017

Well you can pick up a decent DSLR for a lot less than the price of an iPhone X.

12. japkoslav

Posts: 1552; Member since: Feb 19, 2017

You can pick probably 3 decent. low end DSLR for a price of iPhone X.

13. midan

Posts: 3123; Member since: Oct 09, 2017

But who want DSLR :D that's the point

14. japkoslav

Posts: 1552; Member since: Feb 19, 2017

But who wants something that clearly is not working as intended? Studio light function could be hardly even called beta. But the made Ad to make it pretty :-D

11. japkoslav

Posts: 1552; Member since: Feb 19, 2017

3/10 for messed up portrait photo, that doesn't mean it is not way better with normal photo.

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