Latest ad for the Apple iPhone X shows how you can pay for an item with a glance

Since there is no Touch ID fingerprint scanner on the Apple iPhone X, the phone owner's identity is verified for Apple Pay with the use of Face ID. In other words, with the tenth anniversary iPhone, you can pay for an item with just a glance at your handset. That is the premise of the latest television commercial for Apple's iconic smartphone. The title of the spot is "Fly Market," and it is all about looking fly. Or it could be that the items bought with Apple Pay fly through the air. We will leave the interpretation to you.

When the ad starts, we are in a flea market where our hero sees a hat that he really, really wants. So using Apple Pay, a quick glance at his iPhone X verifies the transaction, and the hat flies right to him. Of course, some additional accessories are needed, so a glance at a pair of cool shades allows them to fly right to his face. Add a cool suit, a colorful shirt, some new shoes, and well, you get the picture.

The new ad does remind us of the previous commercial released by Apple for Face ID on the iPhone X. In that spot, a teen went through her high school, opening locks and committing other mischievous deeds with a glance.

Check out the new ad by clicking on the video at the top of the story.

source: Apple

Related phones

iPhone X
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 2716 mAh(21h 3G talk time)



1. theunspoken

Posts: 310; Member since: Jul 06, 2017

Is Apple offering it's cash, stashed in billions for free?

2. lyndon420

Posts: 6824; Member since: Jul 11, 2012

Nope. But they showed us how to dress like a pimp by just looking at stuff.

7. audibot

Posts: 649; Member since: Jan 26, 2017

well the commercial is better than googles face pay from a year ago

3. RebelwithoutaClue unregistered

Haha cool ad, I'm diggin it.

4. Settings

Posts: 2943; Member since: Jul 02, 2014

Pay in a glance. Drown in debt.

5. blkkobra

Posts: 43; Member since: Jan 22, 2014

Didn't a few banks deem face id "not secure enough for mobile payments"?

6. Landon

Posts: 1245; Member since: May 07, 2015

As much as some of you hate Apple, you have to admit they do some sweet ads.

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