Samsung's pricing bet on the Galaxy S21 is paying off
Sales of the Galaxy S20 series were so dismal that it has been discontinued in some markets. Although the performance was blamed on the pandemic, it's no secret that the high prices of the S20 phones were off-putting.
The Galaxy S21 phones have a $200 lower starting price than their predecessors and this appears to be reversing the the downward trajectory, according to a report out today from South Korea.
In addition to the relative affordability of the new flagships, campaigns launched by carriers to win 5G subscribers also seem to have helped. Though not mentioned in the report, the earlier than usual launch of the smartphones might have been a factor too.
The base model, which starts at $800, seems to be the most popular of the lot, accounting for nearly 50 percent of the sales. Last year's Galaxy S20 made up 30 percent of total shipments.