Fossil says goodbye to the smartwatch market (for good)

In a surprising (and unfortunate) turn of events, Fossil Group has just announced that it will no longer release smartwatches, so the Gen 6 series will be its last products in this category.

Considering that the competition in the smartwatch business has only increased in the last few years, it’s no wonder that Fossil took the decision to drop from the race.

Ironically, Fossil is one of few companies that managed to launch several smartwatches each year. Sadly, it looks like sales were so terrible that pushed Fossil to take this drastic decision.

In a statement for The Verge, Fossil spokesperson Amanda Castelli said the company will redirect its resources to support its core business, leaving the smartwatch market to other players.



It’s worth mentioning that Fossil confirmed that it will continue to offer updates to its Wear OS smartwatches for a few years, so that’s some good news if you own a Fossil product.

In the following weeks and months, Fossil is probably going to run multiple sales in get rid of its stocks, so be on the lookout for these deals if you’re looking for a cheap, yet stylish smartwatch.

Get Visible as low as $20/mo for 1 year. Limited time offer with code: FRESHSTART

$20 /mo

$25

$5 off (20%)

Offer Ends 6.1.2026 at 11.59pm ET. New members get $5/mo off the $25/mg Visible plan, $35/mo Visible+ plan, or $45/mo Visible+ Pro plan for the first 12 months. Promo code FRESHSTART required at checkout.

Buy at Visible