Last month, I reported on Huawei's new sub-brand, Xingmang, which translates to "Starlight." Huawei's executive director Richard Yu confirmed on Weibo that the new brand will be unveiled on November 20 under the English name OSTA. Now, thanks to the latest leak, we can take a look at the first device from this Huawei spin-off brand.
OSTA O1 Pro phone images leak
Leaked images of the upcoming OSTA O1 Pro phone. | Image by Weibo
The latest leak comes from our good old friend Digital Chat Station and provides a visual look at the upcoming OSTA O1 Pro device. The tipster posted a leaked image showing the phone in three different colors from the front.
These colors are believed to be called Starry Sky Black, Nebula White, and Starry Sky Purple, and there's a hole-punch camera in the center of the screen.
The back of the phone remains out of sight, but even from this front view, it's clear that we're talking about a wide-screen slab phone.
Rumored specs include four RAM and storage configurations, starting at 12GB/256GB and going all the way up to 16GB/1TB.
The OSTA O1 Pro will sport a 6.39-inch LTPS display with 1.5K resolution and a 16:9.5 aspect ratio. The phone will be powered by a Kirin 9000-series chipset. There's no information about pricing at this time.
Overall, this wide-screen slab phone looks extremely similar to Huawei's own Pura X View, the device that started this wide-screen trend.
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Wide-screen slab phones are the new hype
Huawei started the wide-screen slab phone revolution with the Pura X View. | Image by Huawei
This new form factor is becoming extremely popular in China, with parent brand Huawei launching the first phablet-like device, the Huawei Pura X View, back in October and selling 280,000 units in the first four days.
A Galaxy S27 Wide is not on the table, at least for now. | Image by IceUniverse
At the moment, this wide-screen slab craze is mainly contained to Asia. None of the big three — Apple, Samsung, and Google — is believed to be working on devices featuring this form factor.
What's the chance of seeing a Galaxy S27 Wide or an iPhone Wide? Not that big, at least at the moment.
Samsung is busy preparing for the launch of the Galaxy S27 series, the first non-folding Galaxy to feature silicon-carbon batteries. Meanwhile, Apple is dealing with "crackgate" and iPhone Duo inventory shortages. The company has also yet to launch the non-Pro iPhone 18 models and the second-generation iPhone Air, so a wide iPhone is out of the question for the foreseeable future.
Do we actually need this wide-screen form factor outside China? That's a tough question.
People want to try this new wide, non-folding form factor
We used to make fun of phablet devices back in the day. | Image by Alphr
My personal experience with phablets and wider devices tells a different story. In my opinion, these phones are very uncomfortable to handle using both hands and nearly impossible to use one-handed.
There's a good reason companies moved away from the phablet back in the 2010s. These devices became ridiculous to hold and operate, and the industry had to move to narrower phones. The return of this form factor is mind-boggling to me. Why do you think people want their phablets back?
Read more about this new wide-screen form factor here:
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Mariyan, a tech enthusiast with a background in Nuclear Physics and Journalism, brings a unique perspective to PhoneArena. His childhood curiosity for gadgets evolved into a professional passion for technology, leading him to the role of Editor-in-Chief at PCWorld Bulgaria before joining PhoneArena. Mariyan's interests range from mainstream Android and iPhone debates to fringe technologies like graphene batteries and nanotechnology. Off-duty, he enjoys playing his electric guitar, practicing Japanese, and revisiting his love for video games and Haruki Murakami's works.
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