Apple's latest iPhone XR ad is colorful, fast-paced, and largely forgettable


Whether the iPhone XR is selling like hotcakes or... not, Apple is definitely going the extra mile to boost the exposure of the company’s cheapest 2018 handset by aggressively promoting trade-in deals, giving the device away to Ellen Show audiences, and putting together a brand-new 60-second or so commercial.

As far as we can tell, this is the first ad entirely dedicated to the iPhone XR released by Apple after the product’s official introduction a couple of months back. The Cupertino-based tech giant previously highlighted the “growth spurt” of the iPhone XS and XS Max in a humorous September commercial, as well as the Group FaceTime feature enabled on the entire lineup with the iOS 12.1 update in a surprisingly heartwarming video last month.

There was also the traditionally profound (and vague) holiday-themed ad uploaded to YouTube way back on November 20, and now... this. Titled “Color Flood”, the fast-paced clip isn’t exactly memorable, seemingly emphasizing the rich selection of iPhone XR color options.

But then you realize there are no purple or green variants... yet, and the ending suggests the ad is actually mainly about the “Liquid Retina” display on the iPhone XR. The controversially low-res LCD panel has been advertised from day one as a star performer in terms of color reproduction, and Apple continues to view the 6.1-inch screen as a key selling point rather than a weakness. 

While in-depth reviews have proven the company’s claims (largely) hold water, the iPhone XR is still nowhere near as sharp as its higher-res, OLED-sporting siblings. But of course, there’s also a price gap to consider, which Apple doesn’t forget to mention in the YouTube description of the Color Flood video. You can “make room for color” at a starting price of $599... with the right trade-in.

Related phones

iPhone XR
  • Display 6.1" 828 x 1792 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A12 Bionic, Hexa-core, 2490 MHz
  • Storage 256 GB
  • Battery 2942 mAh

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10 Comments

1. Tech-shake

Posts: 202; Member since: Nov 14, 2016

Apple is under a lot of pressure from investors and Wall Street. IMO, this is the first real challenge Tim Cook faces after taking over Apple as ceo. It will be really interesting how he responds to the pressure moving forward.

2. sissy246

Posts: 6910; Member since: Mar 04, 2015

Definitely forgettable Apple ads or usually good , this one is stupid.

7. Peaceboy

Posts: 640; Member since: Oct 11, 2018

Samsung ads are ingenious and unforgettable. They mock and then folllow later, awesome!

10. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

You mean like how Apple tried to mock and dis the Surface and yet tries to market the iPad to he a computer when they slap a keyboard under it. And yet it can't use a mouse? Yeah...hypocrisy at its finest. Isn't it!!!!

3. Whitedot

Posts: 661; Member since: Sep 26, 2017

I will only watch it again to see absurdity of this ad. It's not like they invented colourful display in that case add would make sense.

4. cmdacos

Posts: 3784; Member since: Nov 01, 2016

Definitely noticing more thick bezelled XRs the last couple of weeks. Their marketing and discounts are working. Phone looks horrible but to each their own.

5. rouyal

Posts: 1550; Member since: Jan 05, 2018

Seems like a big reach, and odd way to advertise the XR colors (if that's what it was doing?)

6. worldpeace

Posts: 3077; Member since: Apr 15, 2016

You call this ad? It's more like they're trying to insult XR's screen. I mean, that "ad" is 1080p video, and XR can't even display it's own "ad" properly.

8. Peaceboy

Posts: 640; Member since: Oct 11, 2018

Its the same as 4k video recording in Samsung, it is there but you can record for how long? Then also Bixby, stupid voice assistant where people can remap because its purely gimmick and garbage.

9. sissy246

Posts: 6910; Member since: Mar 04, 2015

Better then Siri You don't even own a Samsung phone so how in the hell do you know what is a gimmick. If Bixby is a gimmick so is Siri

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