Apple's newest iPhone ad reminds us Face ID is better than Touch ID (video)
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While the company's newest 40-second commercial stars a single iPhone XR unit that cannot be mistaken for its higher-end XS cousins, the message conveyed by it definitely applies to the entire 2018 family, as well as 2017's iPhone X. At first glance, it might seem curious to promote Face ID technology as "even easier and more secure than Touch ID" in 2019.
We're only bringing up Singapore because the ad currently features on the company's regional YouTube channel, but there's obviously a chance its promotion will expand worldwide soon enough. The previous three iPhone commercials, focusing on App Store privacy, iMessage encryption, and material recycling, made their debut in Australia before ultimately reaching a global audience.
Fortunately, the iPhone XR (and XS, and XS Max) can be unlocked at a glance with top-notch reliability and unrivaled security, allowing you to get on with your chill business without having to lift a finger. That's a simple, effective, and fairly amusing ad, don't you think?
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