Apple's newest iPhone ad reminds us Face ID is better than Touch ID (video)


Apart from the occasional "Shot on iPhone XS" promotional clip, Apple has focused largely on highlighting the general strengths of its extensive mobile device lineup in ads released in recent months rather than hyping specific features for specific models.

While the company's newest 40-second commercial stars a single iPhone XR unit that cannot be mistaken for its higher-end XS cousins, the message conveyed by it definitely applies to the entire 2018 family, as well as 2017's iPhone X. At first glance, it might seem curious to promote Face ID technology as "even easier and more secure than Touch ID" in 2019. 

After all, the Touch ID fingerprint recognition method is dead and buried (or is it?), having been removed from the iPhone X to help create an "all-screen" design. But Apple still sells the iPhone 7 and 8 duos around the world, and in markets like Singapore, the fingerprint-scanning oldies are presumably very popular, thanks to their lower price points compared to their fancier descendants.

We're only bringing up Singapore because the ad currently features on the company's regional YouTube channel, but there's obviously a chance its promotion will expand worldwide soon enough. The previous three iPhone commercials, focusing on App Store privacy, iMessage encryption, and material recycling, made their debut in Australia before ultimately reaching a global audience.

As for the actual content of the latest ad, aptly titled "Nap", we have to admit its relaxed tone is very much in sync with what most iPhone users are probably seeking in the summer. We've all been there, right? Just as you're about to doze off and enjoy a mild breeze on a sunny day outside, "Craig" kicks off the messaging bombardment to remind you of that meetup you're trying to ditch. 

Fortunately, the iPhone XR (and XS, and XS Max) can be unlocked at a glance with top-notch reliability and unrivaled security, allowing you to get on with your chill business without having to lift a finger. That's a simple, effective, and fairly amusing ad, don't you think? 

FEATURED VIDEO

16 Comments

1. ahmadkun

Posts: 650; Member since: May 02, 2016

bro .. this dude is lazier than Koala

2. ahmadkun

Posts: 650; Member since: May 02, 2016

but I liked the Ad and face ID is great

27. sgodsell

Posts: 7514; Member since: Mar 16, 2013

Apple's current FaceID sucks monkey balls. Oh, and if it was so great, then why is Apple going to replace it with a Time of Flight camera instead. Not to mention Apple is looking at a TouchID replacement under the iPhone display. You know like some current Android smartphones are using. Just like some Android smartphones are using ToF cameras as well.

3. User123456789

Posts: 1084; Member since: Feb 22, 2019

Has their touch ID ever been bipassed like their face ID?

4. Mike88

Posts: 438; Member since: Mar 05, 2019

FaceID is the fastest and most secure way of unlocking your phone.. It's accurate and reliable unlike the under display fingerprint scanner and android's 2d face unlock on phones like S10, Huawei and many.

5. User123456789

Posts: 1084; Member since: Feb 22, 2019

Touch ID is much more secure... Back in 2017 a child could unlock his mother's iphone. Twins that can unlock the phones.

8. logicsdude

Posts: 85; Member since: Jun 25, 2014

How much is Apple paying you Mike?

10. Vancetastic

Posts: 1699; Member since: May 17, 2017

The sad thing about Mike and the others like him...Apple doesn’t even know or care that he exists.

26. oldskool50 unregistered

Apple would not hire someone that stupid. Oh Wait!!!!!

23. oldskool50 unregistered

Face ID is not faster or more secure than Touch ID. It's been proven not to be. You are a liar and a Apple hype machine believer. Samsung's Face Unlock has never unlocked with twins or peopel who looked alike. But face ID did many times and face ID failed with a photo and mask, just like every face unlock device also has. fact is bruh, face unlock on any phone is not more secure than biometrics. if you think so, then you are stupid.

9. Tizo101

Posts: 595; Member since: Jun 05, 2015

Talk about delusional... fingerprint scanners are basically like audio Jacks, far better quality compared to anything we've got but less quality substitutes gets the job done as well.

12. cmdacos

Posts: 4302; Member since: Nov 01, 2016

When was the last time an identical twin picked up an iphone and accessed via touchID?

24. oldskool50 unregistered

Never!

17. TS020

Posts: 58; Member since: Feb 16, 2019

Why is Apple so insecure? If they just said "We underestimated how much people like TouchID, we're bringing it back", people wouldn't care, but they just keep acting like a 6 year old, always have to be right (see also: butterfly keyboard saga). What a petty and childish company.

20. j_grouchy

Posts: 183; Member since: Nov 08, 2016

And yet, I can still unlock my phone before it ever even gets close to my face. I'm not saying FaceID is bad or inferior. I'm just saying I'm glad my Android gives me a choice of how to biometrically unlock my phone. Apple does not.

21. oldskool50 unregistered

Accept, factually it isn't. Twins can't unlock a phone locked with Touch ID. A fellow countrymen, mom, dad, or sibling also can't unlock your phone that is locked with Touch ID. if you phone is locked with Face ID, all of those scenarios have been proven to be the fallacy of face ID. It failed to remained locked when family members or even fellow countrymen who happen to look similar unlocked the phone. Iris Scanning is just like FPS. Your own 2 eyes are not alike and no one else in the world will share your eyes. Not your mom, or dad, or sibling or a look-alike can unlike with that. Face ID is a joke and the ugly notch that accompanies it sucks too.

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