Apple iPhone 11 launch event livestream – watch it here!

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We're T minus three days, ladies and gentlemen, and if you're excited about the impending iPhone 11 launch but don't own any Apple gear just yet, you'll certainly be pleased to hear the company's September 10 special event will be live-streamed on YouTube for everyone's viewing pleasure. 

This is an unprecedented move on Cupertino's part, mind you, as none of its previous keynotes were broadcasted on the world's most popular video hosting and sharing platform, which obviously didn't make a lot of sense. Granted, YouTube is still owned by Google, which remains Apple's arch-rival in a number of different markets and segments of the tech industry, but that doesn't feel like a good enough reason to limit the audience of a major new product announcement.

Especially nowadays, when the smartphone market is so oversaturated and global shipments continue to decline at a worrying pace, Apple can no longer rely on its existing fanbase to drive growth under "traditional" upgrade cycle models. Clearly, the company agrees, extending users of other platforms an olive branch in the form of a YouTube livestream embedded above. The broadcast will kick off at 10 a.m. PDT on Tuesday, September 10, from the Steve Jobs Theater in Cupertino, California, and to make sure the date and time don't slip your mind, you can set a reminder right now and receive a notification in three days on your favourite OS and device of choice.

That includes everything from Android handsets to Windows computers, consoles, and anything else with a pre-loaded web browser or official YouTube app. Quite a change of tune from the days of yore, when Apple used to live-stream these shindigs exclusively on its website for folks using the company's own Safari browser only. Then again, the progress has been gradual, with support slowly expanded to Microsoft Edge, Google Chrome, and Mozilla Firefox in recent years, as well as the first Twitter livestream that happened in 2018.

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Curiously enough, there are no words yet of a Twitter repeat taking place on Tuesday. Meanwhile, if you're wondering exactly what Apple plans to unveil in 72 hours or so, you might want to check out our complete rundown of all the iPhone 11 speculation. An Apple Watch Series 5 is almost definitely in the cards too, and there's even a chance the company will announce "one more thing" as well.

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