What to expect from Apple's September 10 event: iPhone, Apple Watch, iPad, more

It's official! Apple is holding an event titled "By innovation only" on September 10. The gathering will take place at the Steve Jobs Theatre on Apple's campus and should feature a wide range of new products including iPhones, iPads, Apple Watch models, and more. Below, we've detailed everything that's currently expected.

The iPhone 11 series should be the center of attention


Every year since 2012, Apple has introduced new iPhone models in September and 2019 is expected to be no different. The Cupertino giant hasn't yet confirmed its plans officially but reports suggest the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max will all make an appearance next week complete with both internal and external upgrades.

Replacing last year's A12 Bionic and iOS 12 combination looks set to be the next-gen A13 Bionic (name to be confirmed) paired with iOS 13 straight out of the box. This will be accompanied by 4GB of RAM in the case of the iPhone 11 and potentially 6GB of RAM on the Pro models, although the latter is simply a guess at this stage.

*Preliminary specs based on leaks and rumors. Final specs might differ.

Externally, the biggest change will arrive in the form of a large square camera module on the rear. This will house an all-new triple-camera setup in the case of the iPhone 11 Pro and Pro Max that'll consist of a 12-megapixel primary camera, a second 12-megapixel snapper paired with a 2x telephoto zoom lens, and a 12-megapixel ultra-wide-angle shooter which will reportedly offer a 120º field of view and support 4K video recording at 30fps.

Apple is also said to be planning an improved stereo recording system for videos that's made possible by an array of upgraded microphones. An updated Portrait Mode which uses data from all three cameras and Siri AI enhancements inside the camera app should make the cut too. The latter is expected to enable improved scene detection for better color reproduction. 

The cheaper iPhone 11 won't feature a triple-camera setup on the rear but should still include the iPhone 11 Pro's main sensor and telephoto camera. The upgraded 10-megapixel selfie sensor reportedly coming to the premium models should be present on the iPhone XR's successor too. Lastly, all three models look set to boast upgraded Face ID systems that'll be just as fast as Apple's second-generation Touch ID and capable of detecting faces at wider angles and shorter distances.

Apple Watch Series 5 and iPad updates


While the iPhone will undoubtedly be the main focus at Apple's next event, that's not the only thing the company has up its sleeves. In fact, the Cupertino giant is apparently preparing updates to both its Apple Watch and iPad lines.

Set to replace the popular Apple Watch Series 4, the Apple Watch Series 5 is expected to bring minimal external changes paired with new titanium and ceramic casing options. An upgraded processor is a likely addition too, although the main focus looks set to be the watchOS 6 software. The latter introduces an independent App Store for the Apple Watch and a range of apps like Calculator, Voice Memos, and Audiobooks that'll run directly from the device. Improvements to battery life alongside new watch faces and a 'Trends' feature that'll show users their fitness data over a longer period of time are also part of the update.

Regarding the iPad, rumors suggest Apple is preparing a new entry-level 10.2-inch model that'll replace the current 9.7-inch model. Details are scarce at the minute but slimmer bezels and Apple's A12 Bionic are very probable changes. Completing the list of announcements should be more details about Apple TV+, the final versions of iOS 13 and iPadOS 13, and potential MacBook updates.

Further details about Apple TV+ and Apple Arcade


Both Apple TV+ and Apple Arcade were announced back in March as the California-based company's newest services. The two are expected to launch at some point this fall but Apple is yet to confirm the exact date or price point for either. On Tuesday, this could all change.

Apple TV+, for those of you that aren't aware, is the company's upcoming streaming service and so-called Netflix rival. It'll offer a range of original content including documentaries, movies, and TV shows aimed at all age groups. Alongside the launch date and price, it seems likely Apple will also debut some new trailers and perhaps announce extra content.

Apple Arcade, on the other hand, will let users access over 100 paid games on iPhone, iPad, Mac, and Apple TV by paying just one monthly price. A long list of developers are on board and there will also be no additional in-app purchases.

Related phones

iPhone 11 Pro Max
  • Display 6.5" 1242 x 2688 pixels
  • Camera 12 MP / 12 MP front
  • Processor Apple A13 Bionic, Hexa-core, 2650 MHz
  • Storage 64 GB
  • Battery 3969 mAh
iPhone 11
  • Display 6.1" 828 x 1792 pixels
  • Camera 12 MP / 12 MP front
  • Processor Apple A13 Bionic, Hexa-core, 2650 MHz
  • Storage 64 GB
  • Battery 3142 mAh

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74 Comments

1. iphoneman37

Posts: 53; Member since: Jan 30, 2014

Will watch it don’t think I’ll upgrade since I just got this phone

32. AnTuTu

Posts: 1613; Member since: Oct 14, 2012

"By Innovation Only" at an Apple event? I'll pass.

35. Leo_MC

Posts: 7432; Member since: Dec 02, 2011

Couldn’t you have also passed on commenting?

42. AnTuTu

Posts: 1613; Member since: Oct 14, 2012

Nope not this time.

45. Leo_MC

Posts: 7432; Member since: Dec 02, 2011

That’s what trolling is all about :). Good for you, troll.

53. Vancetastic

Posts: 1382; Member since: May 17, 2017

We don't want those non-Apple fans to have those pesky things called "opinions", do we?

76. mackan84

Posts: 479; Member since: Feb 13, 2014

Goes both ways here I’ve seen ;)

87. Vancetastic

Posts: 1382; Member since: May 17, 2017

Isn't this place a riot?

67. almostdone

Posts: 448; Member since: Sep 25, 2012

Has Apple missed a trick? Why doesn't the event happen on September 11th and kick off at 11am? Ah they're rehashing last years tech with this years prices. Makes sense. xD

72. Fred3

Posts: 536; Member since: Jan 16, 2018

9/11 would be the worst day for any phone to have any event. That would be bad publicity on top of that, the name IPhone "11"

77. mackan84

Posts: 479; Member since: Feb 13, 2014

A Note 7 reboot?

88. Vancetastic

Posts: 1382; Member since: May 17, 2017

Uh, boom?

97. deleon629

Posts: 463; Member since: Oct 04, 2014

Would be so hilarious if Apple unveiled a Note 7 as the traditional "one more thing..." item with Apple rebranding. IPhone fans would commit mass suicide xD

2. tbreezy

Posts: 38; Member since: Aug 11, 2019

Cannot wait to see the XI Max! Still loving my XS Max and incredible A12 Bionic, hopefully the A13 is even more ahead vs competition as the A12 has been.

5. cmdacos

Posts: 4219; Member since: Nov 01, 2016

A12 is so far ahead it's behindhttps://youtu.be/tqxA222ljFc

7. apple-rulz

Posts: 2122; Member since: Dec 27, 2016

Yet here you are, salty as usual.

24. lyndon420

Posts: 6793; Member since: Jul 11, 2012

@apple rulz I'm guessing you're the one who's salty after watching the video link he provided lol.

21. darkkjedii

Posts: 31101; Member since: Feb 05, 2011

I can vouch for that, since I own one. Apple has some catching up to do.

71. CreeDiddy

Posts: 2215; Member since: Nov 04, 2011

Not by a long shot. Still can get over $1k XS Max 512GB and I used it for a whole year. Lol! Can’t say the same for S10+ that released recently...

74. Dr.Phil

Posts: 2389; Member since: Feb 14, 2011

A lot of that has to also deal with storage speed. The latest Galaxy Note and One Plus 7 Pro have UFS 3.0 which makes opening apps and saving files a lot quicker. The reason I mention that is because the test you cited is using a lot of opening and saving files in its benchmark.

27. CreeDiddy

Posts: 2215; Member since: Nov 04, 2011

I can see the A13 putting up A12X numbers.

73. Fred3

Posts: 536; Member since: Jan 16, 2018

You missed the benchmarks showed. They have it posted in a few sites

96. CreeDiddy

Posts: 2215; Member since: Nov 04, 2011

Jury is still out on Pro series

80. vincelongman

Posts: 5696; Member since: Feb 10, 2013

I'd rather Apple work their reducing their crazy peak power consumption No point making the phone faster if it won't be able to reach that level after barely 1-2 year and need to be throttled for stability

90. blingblingthing

Posts: 971; Member since: Oct 23, 2012

Most powerful chip with 1/3 the ram?

3. cmdacos

Posts: 4219; Member since: Nov 01, 2016

Excited to be reminded of innovations gone by...

43. whatev

Posts: 2283; Member since: Oct 28, 2015

I’m excited to see you that day with your bum hurting and your salty tears, can’t wait!

4. midan

Posts: 2913; Member since: Oct 09, 2017

Going to get the smaller one for the camera upgrade. After that everything is just extra.

8. jjface

Posts: 240; Member since: Jun 07, 2017

yes costs extra lol

41. Mike88

Posts: 415; Member since: Mar 05, 2019

I think apple shouldn’t focus too much on camera only. I know a lot of people talk about cameras on smartphone comparing them for details but I think smartphone cameras still have a very limited role. I personally use phone camera for tasks like documents scanning and some quick photography but rely on my Sony Alpha mirrorless for serious regular photography on trips, garden tours and everywhere one would actually like to take photos. I know smartphone camera is important for people who don’t own a true camera or the ones who take a lot of random selfies at just any place a mall, restaurants or those subways even but camera can never be the sole reason for upgrading a smartphone. Hope they bring other good things too as any picture taken on a smartphone camera can’t match the high quality photo of a real dslr/mirrorless.

* Some comments have been hidden, because they don't meet the discussions rules.

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