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ZTE's Nubia Z5S and Z5S mini attract a record 2.5 million pre-orders in its homeland

Posted: , by Chris P.

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ZTE's Nubia Z5S and Z5S mini attract a record 2.5 million pre-orders in its homeland
Nubia, the premium smartphone arm of Chinese ZTE, has announced in a press release that the all-new Z5S and Z5S mini phones have attracted record-breaking 2.5 million pre-orders. What's equally impressive is that these were placed through just one eCommerce outlet – JD, also known as 360Buy.

The cumulative sales of the $330 Z5S and $250 Z5S mini have surpassed the sales of Xiaomi – the previous record holder. According to ZTE, the excellent market response has a lot to do with their evolving camera tech that now includes Optical Image Stabilization, along with the fact that they actively used consumer feedback during the production and design process:

The favorable market response to Z5S, priced at RMB 1,999, and Z5S mini, priced at RMB 1,499, surpassed a sales record previously set by Xiaomi, and affirms the strong potential of nubia’s online-based sales and marketing model. The two new smartphones were designed using consumer feedback garnered by nubia and JD.com in a C2B (consumer to business) approach to deliver a customer-defined user experience. Z5S and Z5S mini take nubia’s strengths in smartphone photography to a new level, becoming the first phones in China to offer the optical image stabilizer feature.

Like numerous smaller Chinese smartphone brands, Nubia has also given in to the increasingly sensible online distribution approach, much alike to the aforementioned Xiaomi, which does not, as of yet, offer its phones in physical stores.

More importantly, both phones are packed to the brim with bleeding edge hardware. The Z5S, for example, sports one of those still rare 5-inch 1080p IGZO displays, along with a 2.3GHz quad-core Snapdragon 800, 2GB of RAM, and a 13MP OIS camera unit with an f/2.0 aperture and the ability to shoot 4K video. The smaller Z5S mini is no wimp, either, though it can't quite compare with the upcoming Sony Xperia Z1s. Its 4.7-inch 720p IGZO display is powered by the relatively less potent Snapdragon 600, 2GB of RAM, and a stripped down version of the same 13MP shooter, but without OIS and a less generous f/2.2 aperture.

In any case, looking at both the refined looks of the Z5S and Z5S mini, along with their impressive specs sheets, one can't help but admit that ZTE may finally have a winner on their hands, and one that is also sought-after in the West.

+- Press Release

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posted on 09 Dec 2013, 09:02

1. Reality_Check (Posts: 277; Member since: 15 Aug 2013)

The black front looks like a better designed Apple iphone.

posted on 09 Dec 2013, 11:36

2. freebee269 (Posts: 539; Member since: 10 Aug 2012)

if this came to the United States I would snatch this up. The zs5 not the mini.

posted on 09 Dec 2013, 11:42

3. GeekMovement (unregistered)

It is a nice looking phone.

posted on 09 Dec 2013, 15:13

4. Killertech2099 (Posts: 148; Member since: 28 Sep 2013)

Beautiful phone, wish it was in the states

posted on 09 Dec 2013, 22:47

5. eq5555 (Posts: 64; Member since: 03 Dec 2013)

Best phone, great sales

posted on 10 Mar 2014, 20:51

6. chrismorley (Posts: 1; Member since: 10 Mar 2014)

how about Nubia Z5S Mini ? i need some voice from experience users, plan to have one

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