ZTE's Nubia Z5S and Z5S mini attract a record 2.5 million pre-orders in its homeland

Nubia, the premium smartphone arm of Chinese ZTE, has announced in a press release that the all-new Z5S and Z5S mini phones have attracted record-breaking 2.5 million pre-orders. What's equally impressive is that these were placed through just one eCommerce outlet – JD, also known as 360Buy.

The cumulative sales of the $330 Z5S and $250 Z5S mini have surpassed the sales of Xiaomi – the previous record holder. According to ZTE, the excellent market response has a lot to do with their evolving camera tech that now includes Optical Image Stabilization, along with the fact that they actively used consumer feedback during the production and design process:

Like numerous smaller Chinese smartphone brands, Nubia has also given in to the increasingly sensible online distribution approach, much alike to the aforementioned Xiaomi, which does not, as of yet, offer its phones in physical stores.

More importantly, both phones are packed to the brim with bleeding edge hardware. The Z5S, for example, sports one of those still rare 5-inch 1080p IGZO displays, along with a 2.3GHz quad-core Snapdragon 800, 2GB of RAM, and a 13MP OIS camera unit with an f/2.0 aperture and the ability to shoot 4K video. The smaller Z5S mini is no wimp, either, though it can't quite compare with the upcoming Sony Xperia Z1s. Its 4.7-inch 720p IGZO display is powered by the relatively less potent Snapdragon 600, 2GB of RAM, and a stripped down version of the same 13MP shooter, but without OIS and a less generous f/2.2 aperture.

In any case, looking at both the refined looks of the Z5S and Z5S mini, along with their impressive specs sheets, one can't help but admit that ZTE may finally have a winner on their hands, and one that is also sought-after in the West.


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