YouTube Music reportedly exceeds 15 million subscribers one year after launch

Google's music streaming service recently went through a rebranding process one year ago, as the search giant has decided to merge Play Music and YouTube Music into one product in order to avoid confusion among customers.

We're not sure whether or not the results met Google's expectations, but Bloomberg reports the company's paid music services have recently exceeded 15 million subscribers, at least according to two persons familiar with the matter.

The amount of subscribers mentioned include both YouTube Music and Google Play Music services, as well as some consumers that are still using promotional trial accounts. If Google's YouTube Music has just exceeded 15 million subscribers one year after its rebrand, it's way behind Apple and Spotify.

The former reached 50 million subscribers back in January, while Spotify announced late last month that it now has more than 100 million subscribers paying for its premium service.

Although Google declined to comment on the numbers, it did say that the number of subscribers to YouTube Music grew 60% between March 2018 and March 2019, which is clearly good progress. It remains to be seen whether or not the company will be able to maintain the percentage with which it grew last year, or even boost it a little.