YouTube Music reportedly exceeds 15 million subscribers one year after launch

YouTube Music reportedly exceeds 15 million subscribers one year after launch
UPDATE: We've received an official statement that disputes the reports coming from Bloomberg and Wall Street Journal claiming that Google is struggling to attract paying music subscribers. Here is what a Google spokeswoman had to say about these reports: "YouTube aggressively disputes the WSJ report stating YouTube Music subscription growth has plateaued, countering that healthy subscription growth continued through Q1 of this year."

Google's music streaming service recently went through a rebranding process one year ago, as the search giant has decided to merge Play Music and YouTube Music into one product in order to avoid confusion among customers.

We're not sure whether or not the results met Google's expectations, but Bloomberg reports the company's paid music services have recently exceeded 15 million subscribers, at least according to two persons familiar with the matter.

The amount of subscribers mentioned include both YouTube Music and Google Play Music services, as well as some consumers that are still using promotional trial accounts. If Google's YouTube Music has just exceeded 15 million subscribers one year after its rebrand, it's way behind Apple and Spotify.

The former reached 50 million subscribers back in January, while Spotify announced late last month that it now has more than 100 million subscribers paying for its premium service.

Although Google declined to comment on the numbers, it did say that the number of subscribers to YouTube Music grew 60% between March 2018 and March 2019, which is clearly good progress. It remains to be seen whether or not the company will be able to maintain the percentage with which it grew last year, or even boost it a little.

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4 Comments

1. gdawilson

Posts: 297; Member since: Jul 21, 2014

"If Google's YouTube Music has just exceeded 15 million subscribers one year after its rebrand, it's way behind Apple and Spotify." Apple is way behind Spotify. I don't see YouTube Music catching up for a long time. I use Google Play Music to listen to my library, and then Spotify to stream music. Anyone know when Google Play Music will merge into YouTube Music?

2. Tziggy14

Posts: 623; Member since: Sep 02, 2014

Misleading article. Most of those users are longtime Google Music subscribers. YouTube Music is garbage and unfinished as it is now.

3. somfw

Posts: 7; Member since: Sep 22, 2016

What a stupid F-ing article! This sentence tells you all you need to know - "The amount of subscribers mentioned include both YouTube Music and Google Play Music services, as well as some consumers that are still using promotional trial accounts"! Did you even read what you wrote? My guess is 95% plus of the alleged number are GPM subscribers. And 95% of the remaining, are trial users. The app and the service are so Amateur it's both laughable and an embarrassment! The service is now 4+ years old (1+ years old after it's "reimagining") Other then cosmetic, pointless changes. Not a thing has improved or changed. It needs to die and if they are hell bent on using the YouTube name for an Audio service. Simply rename GPM already and be done with it

4. Be_Mine

Posts: 211; Member since: Dec 29, 2013

I don't know what is so bad about Youtube music, like some of the other people make it sound like. I have been a long time user of Apple Music as it was the first to launch in my Country. The android app was so buggy at first. But the availability of lyrics and its vast library are unmatched for me. Spotify songs recommendation is one of best among the three. But quite a number of songs from Artists under Werner Music are missing. Ed Sheeran, Coldplay, Bruno Mars, etc. Youtube Music is a little of both. Equally vast Music Library, Decent Songs recommendation, local files support. But sound quality wise, none of them are as good as Tidal Hifi.

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