Windows Phone picks up market share in Q3 while iOS and Android are flat

Windows Phone picks up market share in Q3 while iOS and Android are flat
According to research firm Canalys, Windows Phone picked up some market share in the third quarter while iOS and Android remained flat. Shipments of Windows Phone flavored handsets rose a stunning 185% to 9.2 million units globally in the third quarter. That allowed Microsoft's mobile OS to own 4% of the global smartphone market for the three months through September. Windows Phone is gaining momentum on the strength of Nokia's low-priced models like the Nokia Lumia 520 and Nokia Lumia 521. Additionally, Nokia has been outfitting its top-shelf models with cameras that take clear pictures in low-light conditions.

Windows Phone could continue to pick up market share at the expense of iOS and Android. The recent GDR3 update now allows Nokia to produce models like the Nokia Lumia 1520 phablet with a 6 inch screen, 1080 X 1920 resolution, and have it all powered by a Qualcomm Snapdragon 800 processor. And the unannounced Nokia Lumia 929 for Verizon offers essentially the same specs as the Lumia 1520, but with a 5 inch screen.

In 19 countries, Windows Phone is already number two. Not surprisingly, the platform has a 39% market share in Nokia's home country of Finland. Other countries where Windows Phone is second include Vietnam (16 percent), Italy (15 percent), Thailand (11 percent), Turkey (11 percent), and Russia (8 percent).

Overall, 250 million smartphones shipped in the quarter, a 44% increase from 2012. Samsung leads the way among smartphone manufacturers with a 34% market share globally. Apple was next with 15%. The top five rounds out with Huawei, Lenovo and LG in third, fourth and fifth respectively.

source: Canalys via TheNextWeb, WPCentral



1. 1113douglas

Posts: 200; Member since: Jul 04, 2013

android now has 80% market share and increasing. Wow.

2. PapaSmurf

Posts: 10457; Member since: May 14, 2012

I wouldn't say increasing if it remained the same.

4. akki20892

Posts: 3902; Member since: Feb 04, 2013

Because of Nokia.

5. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Android's market share is 80% and rising because of... Nokia? Are you drunk?

12. Gaurav008

Posts: 328; Member since: Jul 20, 2012

*The Android marketshare has remained flat because of Nokia.

17. PapaSmurf

Posts: 10457; Member since: May 14, 2012

You need to learn how to read. I was simply restating what he said, in case it wasn't obvious.

23. akki20892

Posts: 3902; Member since: Feb 04, 2013

??????? I'm saying to this article.

30. Long1

Posts: 399; Member since: May 18, 2013

READ MY LIPS: WP8 to be promoted, needs great hardware. Only Nokia camera wouldn't help much.(besides it's not very visible in the real life, that it's better than other brands. It's more like a myth) Nokia pushed away from WP8 all the other OEM , because of the marriage with MS. No competition there. So Nokia must make first, a high-end device with SD support, swappable battery, thin bezels, light, high specs, good battery. PERIOD. Trying to be Apple , but not having zombies like Apple, will kill Nokia(like HTC is dead). And even MS can't help it.

37. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

No. No. No..

11. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

If the average consumer only knew all of their options.. That's why I always say that Microkia does a horrible job marketing.. If people knew what WP had to offer then Android wouldn't have made it to 80% market share..

40. jroc74

Posts: 6023; Member since: Dec 30, 2010

I think we underestimate the average consumer. Look how Android grew....despite the iPhone phenomenon. WP phones are on display just like every other phone in carriers, in Walmart, ect. I know its shocking for some ppl to understandl, but some ppl just like Android that much. And dont really care for WP or any mobile device from Microsoft.

15. londoner

Posts: 36; Member since: Sep 12, 2013

Android is became to be borig

28. sckortyman

Posts: 23; Member since: Sep 19, 2013

really? more boring than windows phone? If android ever becomes boring you can do so many things to change it. Good luck customizing your bland windows phone.

33. UrbanPhantom

Posts: 949; Member since: Oct 30, 2012

I'd sooner have security versus customization. Chances are that your personal data is being bled all over the net, via Android ;o)

3. crazymonkey05

Posts: 189; Member since: Nov 20, 2012

I thought windows phone was going to be a flop but Microsoft has proved me wrong. I personally don't like windows phone but I guess the population does and that's good for Microsoft :)

6. PapaSmurf

Posts: 10457; Member since: May 14, 2012

4% in two years isn't something I would write home about.

9. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Well they were a little late to the party, so on an uphill climb I guess it's worth something. Problem is that they are mainly making this off the low end devices and that market is way too frugal to yield any positive results money wise. Since market share really doesn't help MS and they are trying to go the Apple route and make money on hardware, they really need to step up their high end game somehow.

13. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Considering the position MS has to play in the market they are doing good.. Microkia isn't playing the same game, in the same market that Android was when it was new, and Microkia definitely isn't playing the same game as Apple did.. That's why I always say that it's dumb for iDroid fans to compare, and judge WP as far a market share.. WP deserves respect in its own right, and it is very good, and had seriously way more to offer than 90% of people who have smartphones will ever use.. So, its not a matter of apps, or features, and that's a old misconception now with WP8... It's all about marketing, awareness, and popularity at this point.. If MS can increase those three things, and keep hammering out terrific Lumia devices, they could reach double digit market share way before the conservative 2017 date.. At this rate, if WP market share begins to raise, and compound on itself, I don't see it couldn't be at over 10% by the end of 2015.. But marketing, and awareness are critical❗

19. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Apps is pretty much the reason why people don't use WP8. Apps found on iOS or Android are nowhere to be found on the Windows Store.

21. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

They are the reason a small amount of people don't use WP.. You're to stuck in a phone enthusiasts, tech site reading, US centric, Android world way of thinking.. I'm talking about the reality of the situation, and 8 out of 10 adults don't bother with a fraction of the apps that you do.. Adults make up the vast majority of smartphone sales, and middle, older, and elder age adults vastly out number young adults, and teenagers.. Wake up..

22. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Respectfully, I don't think apps are the issue, most people only use a handful of apps and those are mostly available on WP. The issue here is that MS has no strategy or inspiration beyond money. They want to make money like Apple does but by not offering anything amazing or new. Android at least offers the alternative of customization and several device manufacturers while Apple provides a single device with solid reliability and familiarity. MS is trying to copy Apple's hardware strategy with a bit of Google's software versatility. But no one wants a half ass copy of both, people want a viable and exciting alternative. What does WP offer that the other two platforms don't? Why should I (or anyone) switch over when WP does what either Apple or Android do only half as well? It is a lack of imagination and inspiration that is killing MS. They aren't inventing things, just trying to budge into someone else's brain child and inspiration.

25. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Yeah, that holds no water... Nokia Lumia devices are some of the most innovative devices around.. Those are WP devices❕

31. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

The biggest problem for WP is that the best-selling WP handset is the Lumia 520, which is an almost zero profit device that only shows off one feature: Cheap. People who use that phone aren't buying into the ecosystem or filling the coffers in any way. Microkia needs a flagship hit, and soon. I, and others like me, are the customers they need, not the $99 crowd. I buy multiple phones a year and buy apps and content. Until they start grabbing those customers, this growth is a Pyrrhic victory. I would like to try again (920 was my last), but I'm not interested in a 6" device with the latest specs (1520) or paying full price for a phone that won't get LTE on my network (929). Their roll outs need lots of work.

34. UrbanPhantom

Posts: 949; Member since: Oct 30, 2012

You are incorrect about the 520 not mattering for victory in the smartphone race: cutting out the lower legs of android is half the battle, and serves to halt the appeal and mass distribution of such devices, as lower end WP devices are clearly superior in terms of their effective performance. The high end Nokia WP flagships are starting to show up, and the Lumia 1520 can easily go toe to toe with the Note 3, and the L929 against the S4, and even the soon to be released S5. Microsoft has been given a huge boost by Nokia's ability to design quality hardware, and now the rest of the game will mostly be about marketing, and OS updates.

38. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

I agree with you halfway.. A hit high end device in the US could be very good for the platform, but MS is focusing on new smartphone adopters, and a lot of those are in emerging markets.. MS focus isn't on getting people to switch, from iDroid as much as they are looking for first time users in emerging markets like India, south America, and Africa.. What you Android fans don't understand is that at this stage MS isn't concerned with profit, rather MS. Because MS spells popularity, and popularity is what will cause mature markets to adopt WP in higher rates.. So, in essence MS is trying to become popular in key markets with the expectation that that worldwide popularity will finally catch on in the US, and China, where people generally are more $heep like.. And, we've seen this before,, the US is always slow to catch on to what's going on around the world... This is the best plan for Microkia going forward because the US, and China, markets are just to saturated with iDroid devices right now.. But, recent numbers have showed that iDroid may be peaking, and that leaves room for something interesting, and new.. Its almost guaranteed at this point that if someone doesn't choose a iDroid device then its going to be a WP devices,, so here we are...

7. darkkjedii

Posts: 31273; Member since: Feb 05, 2011

Nokia's making a major comeback. This cannot be denied.

8. PapaSmurf

Posts: 10457; Member since: May 14, 2012

I wouldn't say major, but slowly merging back to the market. The 520 is the little engine that could. Side note: Haven't seen you around these past few days. What's up man?

10. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Oh he has been here...

14. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

I wouldn't say amazing, but I definitely wouldn't say they are slowly merging back into the market.. After all the we are talking about the World market here, and not just the US.. Have you seen the progress that WP is making in various markets around the world. WP Has surpassed iOS in some markets.. No, I take that back. They are doing an amazing job.. You need to stop looking at everything in such a US centric way, and stop being so critical, and negative, about WP.. I can see where you are trying to be civil, but you need to open your eyes a little further.

20. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Who said I was looking at things from a centric way? What's Nokia's world market share? WP8? Oh and please spare me the "stop being so critical, and negative," bs. You're trying way too hard to support something that isn't that successful. Face it, WP8 is growing a hell lot slower than people thought it would.

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