Why did Samsung destroy 600,000 pebble blue battery covers belonging to the Samsung Galaxy S III?

Why did Samsung destroy 600,000 pebble blue battery covers belonging to the Samsung Galaxy S III?
A photograph of an early version of the pebble blue Samsung Galaxy S III was obtained by mobile bulgaria.com. The picture is supposed to show white splotches on the back cover which did not meet the Korean manufacturer's high quality standards. However, the blotch is not easy to see as it is below the surface and the back has to be at an angle. While it might not jump out at you, if you keep staring at it like one of those Magic Eye pictures, eventually you will see it. Hopefully this doesn't take as long to figure out as the white version of the Apple iPhone 4 did. Apple was said to have tried a number of coating combinations in an attempt to keep the light from leaking from the white casing.

Ironically, with the Samsung Galaxy S III, it is the white version that is not affected by the manufacturing problem. Does it really matter to buyers of the Samsung Galaxy S III which color they buy? Would you change your pre-order to a white model from a blue one if it meant getting the phone earlier? Obviously it meant something to Samsung to make sure that their new flagship phone was launched without a blemish because destroying 600,000 already manufactured back covers doesn't come cheaply. Then, there is the cost to run off another 600,000 replacement covers. But it had to done because if there is one thing that you can't put a price on, it's a company's reputation.

source: mobilebulgaria.com (translated) via Phandroid


Related phones

Galaxy S III
  • Display 4.8" 720 x 1280 pixels
  • Camera 8 MP / 1.9 MP front
  • Processor Samsung Exynos 4 Quad, Quad-core, 1400 MHz
  • Storage 32 GB + microSDXC
  • Battery 2100 mAh(11.60h 3G talk time)

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30 Comments

1. hung2900

Posts: 966; Member since: Mar 02, 2012

Useless work. Just saying " It's not a defect, you're looking at it wrong."

7. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

Hey, at least they're fixing it and not release a statement that "You're holding it wrong."

23. gallitoking

Posts: 4721; Member since: May 17, 2011

anything is better than delaying the phone... Bionic?....

26. remixfa

Posts: 14605; Member since: Dec 19, 2008

delaying the phone for a few days and delaying it for over 6 months are not the same... and no, refusing to delay the phone for a major issue like the antennas being zapped out by touch, is a bad bad move. It would have been better if history was reversed.. if samsung didnt stop production to fix a minor battery door flaw, and apple DID stop production to fix a very major antenna flaw.

29. gallitoking

Posts: 4721; Member since: May 17, 2011

wouldn't it better for this argument to find out about this flaws in preproduction and not days after before launch day. or after launch day.. both are bad.. not from Apple or Samsung. the top 2 makers.. should take care of this in a stage that doesn't affect consumers

30. cheetah2k

Posts: 2269; Member since: Jan 16, 2011

I'll be putting it in a case anyways, so.....

2. OptimusOne

Posts: 694; Member since: May 22, 2012

big deal... release the phone already and send replacement back covers to those who need it. I dont care! I want my pebble blue now!

8. bayusuputra

Posts: 963; Member since: Feb 12, 2012

actually, i am quite in agreement with you. yes, it is company's reputation, and i think their move now is already great to ensure consumers' satisfaction since the moment they unbox the phone. But this delays the phone, the cover is user replaceable, why can't samsung release the phone first and then giving another cover later on? They don't need to spend money on destroying it, it saves costs. And if someone thinks that releasing a blotched product like that is bad, well, if samsung owns up and honestly telling the customers that they will be given a free replacement, i don't think that can be a problem. In addition, we'll have one spare cover just in case the other one gets badly scratched or breaks! :) I rather wait for the not so important cosmetic fix than to wait for the phone altogether longer. just saying..

27. DigitalBoy05

Posts: 278; Member since: Jun 04, 2011

Seems costly to issue out replacement covers. Shipping costs, shipping materials, not guaranteeing that the backs would be recycled properly, etc...

3. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Judging by the amount of people who opt for darker colored phones (especially among the male population) even when a white option is available, I would vote for Samsung making the right move here. I hope they get the proper coating figured out. A lot of people are afraid that a white phone will scuff/scratch/get dirty a lot easier than the dark version, or at least be more visible.

28. DigitalBoy05

Posts: 278; Member since: Jun 04, 2011

I don't think we'll have to worry about scratches too much considering its not a paint coat but the material itself. At least that's what a previous article on here mentioning the phone was made out of Polycarbonate led me to believe.

4. UnlimitedSkye03

Posts: 299; Member since: Apr 27, 2012

They did the right thing, it's better than recalling the product or return to the service center just to get it replaced

5. Bluesky02

Posts: 1439; Member since: Dec 05, 2011

No worries, the white version looks great too.

17. dickwyn

Posts: 621; Member since: May 07, 2012

personally i prefer the white over the blue

6. matrix_neo

Posts: 334; Member since: Nov 03, 2011

Good job samsung, ensuring customer satisfaction should be given priority. Some companies reluctant to consider it, all they think is having a huge profits. Some even blaming it's customers for inproper use of its products. We consumers always think and want a product that will give us satisfaction and contentment. I like also pebble blue, if that's the reason why it is delayed, I should be patient to wait, that way my money I spent is really worthy enough. Other companies should follow samsung, as what Allan said that if there's one thing that you can't put a price on, it's a company's reputation.

9. khmer-thai

Posts: 4; Member since: May 28, 2012

Delay ទេៀត

12. OpTiMuS_BlAcK

Posts: 418; Member since: May 04, 2012

Just more plastics, wasted.

13. iphoneisthebest79

Posts: 70; Member since: May 23, 2012

ugly design

15. SlimSoulja86

Posts: 660; Member since: Nov 03, 2011

Can u design a better one? If u can, well go design yours and hand it to samsung If you cant, well...... Shut up #JustSay

16. iphoneisthebest79

Posts: 70; Member since: May 23, 2012

mr. funny guy tell me what's new in the design, since samsung galaxy it's has the same cheap ugly design. for me i prefer Sony xperia s than samsung. #just shut up

14. Mark.J.Linskiy unregistered

I say this is a smart move; rid the issue/problem before it expands into something bigger. I'm sure most people prefer to receive a product already complete, rather than having to deal with replacing something or the product itself, which will cause more of a hassle on both ends.

18. Altair

Posts: 367; Member since: Feb 02, 2012

"it's a company's reputation." A good joke. Samsuck doesn't have reputation. They are a punch of design thiefs. They know how to make good parts, but have no clue how to make original good looking design. All they do, is to produce designs others are using (slightly modified ofc.) Apple forced them to not clone themselfs, so they called lawman team and there we have it. GSIII Designed by lawmans.

19. remixfa

Posts: 14605; Member since: Dec 19, 2008

Samsung did the right thing. People need to quit being so antsi. They are proving that they have come a long way from the cheap junk phone & electronics dealer they used to be. They want "prime" status, and they are acting like it. Higher standards says they are making the right move. Besides, if its a simple manufacturing defect, then popping off 600k more backs wont take but a few days. And to answer earlier statements about why they dont just send them out now.... because then they would knowingly be sending out an inferior product. Also, its much more expensive to individually send backs to each buyer (and a much bigger headache) than it is to just rebox their phones at the plant.

25. gallitoking

Posts: 4721; Member since: May 17, 2011

if the really care about customer satisfaccion they should upgrade their dam phones.. is odd that they figure this out days before launch day...

20. kach22

Posts: 153; Member since: Nov 04, 2011

I don't believe they are doing it for free. Samsung, knowing what they are, will simply add add the cost of extra cover with each sgs iii.

21. remixfa

Posts: 14605; Member since: Dec 19, 2008

they cant. they have contractual agreements with carriers to sell the devices at certain prices to them. They are going to eat the cost in hoping that the positive press spurs more sales.

22. kach22

Posts: 153; Member since: Nov 04, 2011

For carrier branded they can't but for unlocked and non carrier phones they surely will. These phones will be sold more worldwide, sufficient to recover their loss. That's quite a big heart from Sammy.

24. remixfa

Posts: 14605; Member since: Dec 19, 2008

i still doubt it. Your talking something that costs them a few pennies per phone. There is more cost involved in the labor to get them physically replaced than making them. If they really wanted to be sly, they could just ship off the back covers to the carrier warehouses they reside in, and make the carrier do it... which would save them a bundle. If they raise their prices, it wouldnt be but for a couple of bux at the most. If it sells for $602 instead of $599, is it really a big difference? But, again, I really doubt that will happen.

31. WILDCAT1935

Posts: 31; Member since: Mar 23, 2011

I'm just going to use the back from my S1. What you mean it won't fit? With duct tape I can make anything fit. LOL

32. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

It needed more plastic for the new Galaxy Note.

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