Who's afraid of the big bad smartwatch? Not Swatch

Who's afraid of the big bad smartwatch? Not Swatch
While 2013 saw a number of smartwatches get released, including the crowd-funded Pebble, the Qualcomm Toq and the Samsung Galaxy Gear, things are really supposed to pick up this year, especially with watches due from LG, Nokia, and if the problems can get ironed out, Apple. You might think that this could lead to the death of some fashion watchmakers, but at lest one "traditional" timepiece producer, Swatch, see this as an opportunity.

While we just called Swatch "traditional," its designs really aren't. Swatch sees the smartwatch craze as a chance to get the person wearing nothing on his wrist, to try wearing a watch. Soon, that person might decide to switch to a more fashionable timepiece like the ones that Swatch sells.


Swatch did sell something akin to a smartwatch about 10 years ago after inking a deal with Microsoft. The Swatch Paparazzi used radio signals to receive stock quotes, sports scores, horoscopes and news. Swatch CEO said about the product, "We have all the know-how but we do not want to build up stock of technology bombs people won't want to buy." Meanwhile, luxury watch makers aren't losing sleep over the smartwatch craze as they are aiming at a different market than the tech companies making smartwatches are.

source: Reuters

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17 Comments

1. WHoyton1

Posts: 1635; Member since: Feb 21, 2013

LOL, faint traces of Nokias reaction to the iPhone here!

2. KillgoreTroutTime

Posts: 433; Member since: Jan 06, 2014

I doubt they really know what they are doing. At best, I could see them coming out with something similar to the g-shock 'smartwatches'. Those were disappointing at best.

11. Commentator

Posts: 3722; Member since: Aug 16, 2011

The article said nothing about Swatch intending to make a smart watch. It was about how Swatch sees the supposed smart watch "craze" (shades of the 3D TV "craze?") as an opportunity to sell real (dumb?) watches.

3. __0__

Posts: 242; Member since: Jan 07, 2014

Smartwatches and useless , nothing more than a kid's toy . Real watches for me anyday of the week .

7. StreetNerd

Posts: 870; Member since: Dec 08, 2010

True story, Gotta love Guess Collection watches :D

8. __0__

Posts: 242; Member since: Jan 07, 2014

I currently wear fossil and swatch

15. Pancholo

Posts: 380; Member since: Feb 27, 2012

I have always loved Casio thanks to my father's obsession with them, but recently I have switched to Fossil's and Swatch's crazily beautiful and bold stuff. Real watches for the win!

16. __0__

Posts: 242; Member since: Jan 07, 2014

Yeah i have some casio G shocks too , used to be fan of those durable watches . Hi5

4. TheMan

Posts: 494; Member since: Sep 21, 2012

There's truth (at least in part). Big, ugly, with a UI that still needs work is what I come away with in viewing the current offering. I haven't seen all players, but smartwatches as a group are still in its brick phone stage.

5. WHoyton1

Posts: 1635; Member since: Feb 21, 2013

The pebble is quite refined!

6. KillgoreTroutTime

Posts: 433; Member since: Jan 06, 2014

Think of smartphones before the iPhone came on to the scene. I think Apple with jump start the smartwatch/wearables market. After they do, we will have awesome gadgets from not only Apple, but whatever companies can keep up with them.

9. darkkjedii

Posts: 30783; Member since: Feb 05, 2011

Swatch was all the rage back in the day.

10. samirsshah

Posts: 61; Member since: Mar 10, 2011

I fully agree with WHoton1. swatch is a fool.

12. ishcabible

Posts: 1; Member since: Jan 11, 2014

But Swatch is much more than the Swatch brand, which has some really weird designs. They also own Breguet, Omega, Blancpain, Glashutte, and other luxury watches. They really don't have much reason to worry regardless.

13. jael206

Posts: 147; Member since: Jul 18, 2012

Who's afraid of the big bad digital camera? Not Kodak Who's afraid of the big bad app-based touchscreen smartphone? Not Nokia & RIM Who's afraid of the big bad iPhone? Not Ballmer These CEOs need to realize something.. Innovations are scary! They need to catch up before they get left behind.

14. AeroPrime

Posts: 175; Member since: Feb 21, 2011

This article reminds me of a song I'm not afraid......!!!!!!!!

17. marbovo

Posts: 658; Member since: May 16, 2013

Fact! Everyone who is talking the end of watch industry have never and will never use a real swiss automatic watch.

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