Vodafone lands a deal with Apple to start offering the iPhone in the UK

The UK is getting a lot more iPhone love all around after the announcement of O2 losing its iPhone exclusivity in the UK. Not only did Orange jump the gun getting a deal with Apple to start offering the iPhone, but Vodafone was also able to join in discussions with Apple about their smartphone. Now it's official that they've come to an agreement to distribute the iPhone in the UK and start selling them in early 2010 – both the 3G and 3GS versions. Vodafone's PR team was most likely ecstatic about it and quick to announce the deal that it seems they beat out their own record for the shortest press release ever. Now consumers won't have to worry about which carrier they'll choose to go with if they're eying the iPhone – the choice will be theirs. The playing field is looking to even up with this news and we'll see how it'll shape the market in the next few months.

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source: Vodafone via GSMArena