Tinder on Apple TV: “Fun for the whole family”

Tinder on Apple TV: “Fun for the whole family”
We promise, this is not an April fools joke five months in advance. Tinder is actually available on Apple TV now. And the press release that announced it is quite surprising if not bizarre.

The new TV spin-off of the dating app comes with very basic functionality – you can view profiles and swipe. But if you'd like to edit your own profile or message a match, you'd still have to reach for your phone.

What strikes us as odd would be the marketing strategy Tinder has chosen for its TV app, though. According to the company, “it's the biggest thing to hit family night since Yahtzee”. It appears that the marketing campaign is completely focused on swiping with your grandma sitting next to you on the couch.

If we have to quote the masterminds behind the dating app themselves, “why swipe alone when you can let Aunt Donna have a say? She's known you since you were two; she's watched you grow. If she says you should Swipe Right on that nice girl in the penguin costume, you Swipe Right on that nice girl in the penguin costume”. We believe that was weird enough without the penguin costume, but who are we to judge?

You can see all of the ads of this new, and truly unexpected, campaign in the gallery below.



PhoneArena is on Instagram. Follow us to stay updated with fresh news and flashy media from the world of mobile!

source: Tinder via BusinessInsider

FEATURED VIDEO

4 Comments

3. Bfrenz

Posts: 285; Member since: Aug 26, 2012

that's kinda creepy.

4. NarutoKage14

Posts: 1318; Member since: Aug 31, 2016

Sorry, buy aunt Donna has no idea what she's talking about. I like girls in cat costumes not penguin costumes for crying out loud.

5. Feanor

Posts: 1348; Member since: Jun 20, 2012

"rolling eyes" emoji

6. matistight

Posts: 983; Member since: May 13, 2009

why...

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.