The number of monthly users jumped 54% since SwiftKey became free

The number of monthly users jumped 54% since SwiftKey became free
Last month, one of the few paid Android apps with a successful track record, became a free app. SwiftKey, the third party QWERTY keyboard, dropped its $4 price tag and became a free download. How did that work out for SwiftKey? Monthly use of its QWERTY keyboard has risen 54% since the decision was made to become free.

While SwiftKey became a freemium app, that means that it is offering some in-app premium features. For example, those who download the app can now install premium themes. 12 million free and premium themes were downloaded since SwiftKey became free.

Like any other freemium app, SwiftKey was hoping that by making it free to install, it could generate a large user base that would be interested in buying premium extras like themes. The app's CMO, Jeff Braidwood, noted the difference in how the third party keyboard is looked at since cutting the price. "Before, we were kind of like the Mercedes Benz of keyboards, now it’s a very different challenge," said the executive.

If having to pay for the SwiftKey keyboard turned you off before from downloading it, now you have no excuse not to give SwiftKey a shot. Check out the highly regarded third party QWERTY at the Google Play Store.

source: VentureBeat

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13 Comments

1. Settings

Posts: 2942; Member since: Jul 02, 2014

Its Unfair to those who paid $4 before ans never got a free premium theme.

3. AfterShock

Posts: 4146; Member since: Nov 02, 2012

I don't use it, but completely agree. I saw this burn with WeatherBug Elite became free with adds. It's a burn.

4. Planterz

Posts: 2120; Member since: Apr 30, 2012

I don't. Not because I only paid $.99, but because I definitely got my money's worth out of this wonderful app and then some (WeatherBug too - no adds, lightning strikes, etc). I got it on sale, but I'd be happy with it if I spent more (but might not have tried it). Think about it, how much money do you waste a week on stuff like soda and energy drinks, or Starbucks, or Taco Bell, or booze/cigarettes? And how did those things last? I mean, FFS, how much did you spend on your smartphone, and how much do you spend on on your monthly service? And you're winging on about a few bucks you spent months (years?) ago? Get some perspective.

5. AfterShock

Posts: 4146; Member since: Nov 02, 2012

So don't complain if you paid for no ads, then got them, gotcha. My habits or cost of phone is not the point, nor is it even remotely related to the point of paid apps gone free. Try to keep perspective please.

6. Planterz

Posts: 2120; Member since: Apr 30, 2012

The paid WeatherBug has ads?

7. AfterShock

Posts: 4146; Member since: Nov 02, 2012

Yeah, is gone. Only version left is the free when you update after an install.

9. Planterz

Posts: 2120; Member since: Apr 30, 2012

I was unaware of that. I don't see ads, but I guess that's because I'm rooted with AdAway and don't see most ads.

12. bestmvno

Posts: 251; Member since: Mar 07, 2014

I thought everyone who once paid for it got premium themes? They may have actually been in another phone arena article

2. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Well I downloaded it when it went free last week. But I think it has got worse IMO. The last time I used, it was the trial version back in 2012 it was okay but decided to stick with swype.

10. Settings

Posts: 2942; Member since: Jul 02, 2014

Yeah me too. Good thing I backed up the paid version and sideloaded it. Things get worse when apps are going to be free.

8. cheeseycheeser

Posts: 413; Member since: Mar 24, 2011

Honsetly this keyboard has always felt clunky and not good enough to be my daily driver. The themes were always horrendous, and the new option are still only a little better.

11. Cyberchum

Posts: 1011; Member since: Oct 24, 2012

The only thing i hate is the lags (though minimal) mostly when tapping on a text field and tapping enter or the back key to exit it.

13. Stuntman

Posts: 843; Member since: Aug 01, 2011

I just started using SwiftKey again after switching to Kii for the past year. I had already paid for SwiftKey back then. Funny how the fact that making it free has made me, a paid user, start using it again. For whatever reason, the issue I had typing on SwiftKey a year ago has gone away. I think I may have been using a smaller size keyboard back then. Anyway, I've switched back to SwiftKey for the past month.

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