The Sprint Framily plan is dead, takes the “funny” commercials down with it

The Sprint Framily plan is dead, takes the “funny” commercials down with it
Sprint’s new CEO, Marcelo Claure, has his work cut out for him, trying to pull Sprint back out from the hole it's been digging itself into, for the past 7 years. Admitting that he believes the customers' general perception of the carrier to be negative, Mr. Claure's plan to salvage the operator includes price cuts, straightforward and easy-to-understand plans, and, unfortunately, some layoffs.

Well, looks like Sprint is already hard at work on that strategy, as it did away with the Framily plan – a plan that was off to a good start, but left many customers with a bitter taste in their mouths, due to loops that led them to miscalculate how much the plan would cost them in the long run.

What's actually better is that this automatically stops all those “Frobinsons” commercials. If you don't know who the Frobinsons are – they are a weird bunch of characters, which appeared in a series of supposed-to-be humorous commercials for the Framily plan. You can check out the videos, embedded below, if you so desire.

The Framily has been replaced by Sprint's Family Share Pack, which is supposed to bring more choice, flexibility, and savings, according to the carrier, though we suggest you read the fine print. If you are a new customer, the Family Share plan starts at $75 per month for 2 lines and the fee will cap out at $100 for 4 lines allowing you to go up to 10 lines for the same price. The data packages per line can also be customized, allowing for tiers from 1 GB per line, up to 6 GB per line. Maxing the plan out at 10 lines with 6 GB per line will still tally up to $150 per month.

Existing Sprint customers are not so lucky, however. While the minimum still remains at $75, a maxed-out plan will cost them $300 per month.

Also worth noting – there is an additional $15 fee per line per month, which Sprint will not charge for until December 31st, 2015 (yes, 2015, not a typo).

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30 Comments

1. wrm2013

Posts: 237; Member since: Mar 28, 2013

tmo ceo called it

2. yep_its_ed unregistered

Wait, $150 for all 10 lines with unlimited talk and text and 6GB of data per line? That sounds way too good to be true.

3. steelew

Posts: 221; Member since: Jun 04, 2012

until you see their coverage

5. Mxyzptlk unregistered

And poor customer service

12. PapaSmurf

Posts: 10457; Member since: May 14, 2012

And device selection.

17. TheRequiem

Posts: 245; Member since: Mar 23, 2012

They have the same device selection every other carrier has and are even brigning some exclusives.... really?

19. Guti986

Posts: 78; Member since: Dec 26, 2013

actually device selection has improved ten fold over the last year and a half

13. zinger69

Posts: 86; Member since: Feb 13, 2014

Never had an issue with their CS. Their coverage is another story.

16. Mxyzptlk unregistered

Go look at their Facebook page.

18. TheRequiem

Posts: 245; Member since: Mar 23, 2012

They are a tier 1 operator that have nationwide coverage and are rolling out low-frequency coverage at 800mhz, which is almost completed. They also have wifi calling and small cells for issues with locations that do not. Their coverage is fine.

23. datguyglad

Posts: 98; Member since: Aug 29, 2014

Their coverage is fine, if you like 3g.!

29. Nabil111

Posts: 105; Member since: Apr 14, 2014

When I had Sprint a few years ago, I never had an issue with coverage. Now, data speeds and quality were a whole 'nother topic, but I could always count on something.

14. McLTE

Posts: 922; Member since: Oct 18, 2011

Not to mention your bill will double at the end of 2015. Still cheaper than Verizion by FAR - if you are ok with their coverage.

20. Guti986

Posts: 78; Member since: Dec 26, 2013

$15 more a line isnt exactly doubling. but ok

28. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Do you even math bro? 10 lines at 150$ is 15/line, which means it will go from 150 to 300. Math.

30. wumberpeb

Posts: 453; Member since: Mar 14, 2011

10 lines or 2 lines on the 20GB plan is still $100, not $150. That's what their advertisements are hammering, no $150 anywhere to be seen... ... And as far as doubling, not even close. Unless everyone owns their own Sprint phone already, they'll be paying anywhere from $15-$27/month per line for their device. When the access fees hit, it'll hurt but they can just drop to a lower data package. No doubling of any bills

4. johnbftl

Posts: 283; Member since: Jun 09, 2012

Worst wireless ad campaign ever. I'm glad I don't ever have to see those retarded commercials again.

11. JC557

Posts: 1925; Member since: Dec 07, 2011

It's pronounced Gore-Don.... God those commercials were a bit pretentious as well.

6. xtroid2k

Posts: 601; Member since: Jan 11, 2010

Well, I am saddened by the news that sprint is going through so much trouble. It almost went under in 2007 and Dan took the helm. He had a great start however he invested in the wrong technology. WiMax was the worst decision Dan could have made and I think thats what sent the carrier into its spiral that they are in now. The are playing catchup. I had sprint from 2005 to 2008 and had no problems; albiet I was using a flip phone still and only needed voice communication but still I had good coverage at the time. I even bought the sprint mogoul at the time which was a windows mobile phone; yes I did bring it back lol

7. EnigmaticPsychotic

Posts: 70; Member since: Nov 26, 2013

I'm just bummed that this means no more Judy Greer commercials.

9. middlehead

Posts: 469; Member since: May 12, 2014

I'm okay with it, because they were making me dread her appearance for what comes next. Whoever thought that Gordon freak was a good character to use needs to be unemployed for the rest of their life.

8. tokuzumi

Posts: 1962; Member since: Aug 27, 2009

Good. That plan was crap. There may have been a situation where it was competitive with another carrier, but when I was pricing out stuff for the wife and I, Sprint was way more expensive. Also, I think PhoneArena had an article comparing the cost of the plans on all carriers, depending on # of phones, amount of data, etc. Sprint was the most expensive. You can't be the worst network (overall), and have the highest prices.

21. TheRequiem

Posts: 245; Member since: Mar 23, 2012

Thats incorrect information, AT&T and Verizon have always been the most expensive...

10. fzacek

Posts: 2486; Member since: Jan 26, 2014

And T-Mobile's family plan lives on!...

15. AustinPaul

Posts: 156; Member since: Dec 13, 2011

I'd like to see them succeed for the good of the industry. I was with them for about 13 years and had very good PHONE reception here in Austin. However, I finally had to leave owing to terrible data speeds. I'm now with AT&T and my reception is horrible. They offered for me to BUY a wifi to improve coverage. I will likely leave them too and check out TMO once the new Notes come out.

22. hltechie unregistered

I used to work for Sprint, with their National Sale Support. Trust me, it was confusing as heck working with their systems and plans. Mainly because at the time, they meshed Nextel and Sprint systems together and oh dear god... not fun to work with. I can only imaging what it is like now. Sprint really really needs to simplify their plans, this was a good call.

24. Totse2k15

Posts: 479; Member since: Feb 11, 2014

Why the image reminds me of the Sims video game, lmfaolirl... OT: Sprint blows!

25. downphoenix

Posts: 3165; Member since: Jun 19, 2010

This gets it wrong a lot. 1) Family Share Pack can start with one line, not 2 2) The smallest data tier is 600mb not 2gb 3) Lowest cost for one line is at $45 and 2 at $70, not 2 at $75 4) Data Tiers can go up to 60GB, not 6GB. There isn't even a 6GB tier.

27. paul.k

Posts: 303; Member since: Jul 17, 2014

Hi, thanks The article quotes Sprint's own numbers (as linked in the source at the bottom).

26. zibbyzib2000

Posts: 221; Member since: Nov 18, 2010

Those commercials were weird. The mom was the sexy Judy Greer and the dad was a hamster... WTF?!? Seriously???

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