Sprint's weird Frobinson framily tries to sell the public on its Framily plan

Sprint's weird Frobinson framily tries to sell the public on its Framily plan
Sprint has done well with its framily plan. Starting at $55 a month for unlimited talk, text and 1GB of data, you can knock $5 off the base rate for each person you bring into the plan, up to $30. You are allowed ten people on the plan, but the lowest your rate can go to is $25 a month. If you want unlimited data, add $20, and Sprint will also allow you to trade-in your phone for a new one after one year.

While Sprint has been advertising the plan since it was first available, lately the nation's third largest carrier has gone off the rails with its marketing scheme. The carrier wants you to Meet the Frobinson framily. This is a framily led by the Dad, who is a hamster. We don't even want to think about what goes on in the bed room.

The rest of the family is just as weird. A daughter, continuously shadowed by a trio of animated birds, speaks only in French. And don't forget the hillbilly son. Can this collection of weirdos sell the public on Sprint's plan? 

source: Sprint via GSMArena



7. ajac09

Posts: 1482; Member since: Sep 30, 2009

Sprint should be required by law to show you how bad their network is in the commercial as well lol

6. WillieFDiaz

Posts: 127; Member since: Dec 22, 2010

These types of commercials work in Japan but so do movies like Ringu, because there is no rhyme or reason for why these types of people (A haunted TV girl, a dad as a dog) exist, and in Japan they just take things for what it is without explanation...but in America, weird personification of animals and strange talking pets and general uncomfortableness freaks people out. These commercials have done nothing but show me and my friends that Sprint is getting farther and farther out of touch with people than winning them back.

12. TheRequiem

Posts: 245; Member since: Mar 23, 2012

I've seen weirder and more insane commercials in America before.

5. techloverNYC

Posts: 601; Member since: Nov 20, 2012

Am i the only one who finds this ad annoying? After seeing this ad so many times on TV, I just want to punch the hamster and get this ad over with.

4. Funkatron

Posts: 2; Member since: Apr 12, 2014

The commercials are loosely based on SoftBank's "Outo-san" commercials, where the Dad is a dog and the son is black. They also on occasion feature Quentin Terintino and Tommy Lee Jones. Seriously. Search Youtube for Softbank

3. fzacek

Posts: 2486; Member since: Jan 26, 2014

T-Mobile's family plan is a lot better, but it is only for up to five people. Funny ad though...

1. fjftokyo

Posts: 65; Member since: Jun 06, 2013

5 friends on my Framily plan I pay $35 for unlim talk and text and $20 unlim data but with my 18% school discount it's only $16.40 so even with taxers it's less then $60.

2. Salazzi

Posts: 537; Member since: Feb 17, 2014

T-Mobiles old pricing was phenomenal. If all 5 users had unlimited data, it would be $210/5= $42 per line. Now dependent on each persons discount, for me it's 12% off, so it's $5.04 off per line.. so $39.96 per line if all lines are unlimited. Now though it's $260/5=$52, with no discounts available. Lucky for me though, I'm grandfathered into their unlimited at the old price, with my discount. Still, the pricing is reasonable. Consider Verizon's old pricing for unlimited data, Which was $30 on top of the $10 line access fee. I know their old 700 min plan was $70.. so $70+50 (line accesses)+150 (all lines unlimited) would come out at $270 (but you also can apply discount). I don't know about Sprint's plan, but the way you made it sound, your discount only applies to the data? You mentioned instead of $20, it's $16.4, but what about the $35? I ask because I know with T-Mobile, my discount applies to EVERYTHING. It applies to all the lines on my account, it applies to any data any line may want to add, it applies to options such as $10-15 for calling abroad (texting abroad is now free), etc. I guess this could be why the stopped doing it cuz it was cutting into profits way too much and there was no way to just limit where the discount is applied since the data/min/text are pretty much tied to each other. Regardless though, anyone who joins my line uses their new pricing but since I'm grandfathered with my discount, my discount will apply to them now!

18. mrblah

Posts: 577; Member since: Jan 22, 2013

not worth the bad service

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless