Tag Heuer's chief does a 180 degree flip; he now plans on wearing the Apple Watch

Tag Heuer's chief does a 180 degree flip; he now plans on wearing the Apple Watch
No sooner had Apple taken the wraps off of the Apple Watch last September, than Jean-Claude Biver, head of the timepiece division of luxury goods maker LVMH Moet Hennessy Louis Vuitton SA, called it feminine and said that the device had no sex appeal. But Biver, whose division is responsible for the TAG Heuer line of watches among others, has made a huge U-turn and now plans on wearing Apple's timepiece.

TAG Heuer is also developing its own smartwatch. Biver realizes that the technology will have to be imported from Silicon Valley considering that these are parts that no one can make in Switzerland. But for its smartwatch, can the company keep the "Swiss Made" label that Biver says "is more than a label at TAG Heuer, it’s a state of mind." To earn that title, 50% of the parts of a watch must be Swiss made. That is going to be a challenge. The watch will end up being developed outside Switzerland


The executive no longer has negative comments to say about the Apple Watch, which is now expected to launch in March. "It’s a fantastic product, an incredible achievement," he says. His original comments called the Apple Watch something that looked like it was designed by a first-year student. He also said back in September that with the timepiece, Apple had made "some fundamental mistakes."

source: Bloomberg

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19 Comments

1. Leo_MC

Posts: 6641; Member since: Dec 02, 2011

So, I was right when I said TAG products are overpriced marketing junk.

12. reckless562

Posts: 1153; Member since: Sep 09, 2013

true, but at least they do what theyre supposed to do, i think. never owned one obviously. but i would hope so but apple probably PPAAIIDDD this duche bag to recant. kuz the iwatch is trully a Womens watch, if u can call it that. more like a Shlt on a wrist.

17. engineer-1701d unregistered

I wonder how much he was paid

2. android_hitman unregistered

WTF? Were exactly in this article TAG's chief said he will wear the apple watch? What a poor title for an article! And of course Apple watch will be crap just like all the smartwaches out there but since it will have an apple logo on it it will sell like hot donuts.

3. hipnotika

Posts: 353; Member since: Mar 06, 2013

what a poor comment that you made.!! i hate all of anti apple people !!! a little respect.

4. android_hitman unregistered

thank you.

14. reckless562

Posts: 1153; Member since: Sep 09, 2013

lols at this fool

5. RebelwithoutaClue unregistered

Where does he show lack of respect? He doesn't call anyone names nor does he use really strong words. And he does make a decent point. Also he mentions all smartwatches are crap, so it's hardly full-on anti Apple.

6. drunkenjay

Posts: 1645; Member since: Feb 11, 2013

its true though

13. reckless562

Posts: 1153; Member since: Sep 09, 2013

no u apple picker!! comment was true!!! n i hate all iusers that dont know there phone is a POS its like when someone in america buys a Mercedes c class, n thinks is the nicest car n r like "OhHhhh, u must be doin something!!" especially women who buy 1, or likes a Guy kuz he has a Benz, only she doesnt know its a C-class, kuz she wouldnt anyway. Any one who knows ANYTHING about cars knows that Mercedes are common in the rest of the world, like Toyota is here in the U.S. its a piece of shlt, jus like the idevices its ALL Marketing!!! go home and put ur itoy back where the sun dont shine

7. a_merryman

Posts: 749; Member since: Dec 14, 2011

The last sentence of the first paragraph in this article. And if you follow the link to the Bloomberg article... "One person who plans on wearing the Apple Watch is likely Biver himself, he said. “It’s a fantastic product, an incredible achievement,” he said. “I’m not just living in the tradition and culture and the past, I also want to be connected to the future. The Apple Watch connects me to the future. My watch connects me to history, to eternity.”"

10. RebelwithoutaClue unregistered

This is a more constructive comment than the one Hipnotika made. You answered the question without reverting to name calling. Well done +1 from me.

11. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

To called smart watch crap without owning any show a pretty shallow individual. I owned 4 different smart watches and I can say each has each own strength. My only reservation is battery life. Since battery would eventually die out and the manufacturer don't provide a mean for the battery to be swapped. $400 for a average 15 months use is too costly for me! I prefer my CASIO G shock watches as I am able to wear it for as long as I want, spent like $25 to swap the battery and it will last me another 2-3 years.

8. shiv179

Posts: 136; Member since: Aug 08, 2012

"It’s a fantastic product, an incredible achievement". The Apple Watch hasn't even been released yet lol.

15. reckless562

Posts: 1153; Member since: Sep 09, 2013

exactly.....

19. iOSLMFAO

Posts: 290; Member since: Dec 15, 2014

True, but he has cashed the check from apple, so...

9. GalaxyS5

Posts: 430; Member since: Aug 05, 2014

well, that's what I expect from old people and he didn't disappoint. about the feminine part well yeah all apple products are feminine.

16. reckless562

Posts: 1153; Member since: Sep 09, 2013

because theyre made FOR women!! at least the idevices are.

18. iOSLMFAO

Posts: 290; Member since: Dec 15, 2014

Translation: "apple showed up at my house with a dump truck full of money and a dozen lawyers and said 'pick which way this goes' and I opted for the money. Go apple go!"

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