Hublot and Tag Heuer chief executive: Apple Watch “has no sex appeal, too feminine”


Apple has been working on its new Apple Watch for years, but when it unveiled it two days ago, the reaction was far from enthusiastic by everyone. Some people loved it, others… well, not so much.

And with reports of chief Apple designer Jony Ive bragging about the Apple Watch putting Swiss watch makers in serious trouble, the bar of expectations was set sky-high.

Now, after the announcement is over and we know all about the new Apple Watch, it’s time for the Swiss watch makers to strike back. Jean-Claude Biver, chief executive of French luxury watch maker group LVMH (yes, the company behind Hublot, Tag Heuer, and Zenith) has not passed on the opportunity and pointed out that Apple has made "some fundamental mistakes" when designing the Apple Watch.

"This watch has no sex appeal. It's too feminine and looks too much like the smartwatches already on the market," Biver said in an interview with Germany’s Die Welt. "To be totally honest, it looks like it was designed by a student in their first trimester," Biver added to the insult.

The LVMH head pointed out that it is the definition of luxury that seems to evade this new Apple Watch: "luxury always has something timeless, it's rare and conveys prestige," Biver said.

He’s not the first one to express little concern over the new gadget. Swatch chief executive Nick Hayek also said his company is not at all nervous after the announcement.

We’ve already seen similar reactions to earlier launches by Apple. Quite famously now, former Microsoft CEO Steve Ballmer laughed when he heard about the iPhone at first, but the tide has turned quickly, as the iPhone quickly became the model others emulated. Will Swiss luxury watchmakers words turn back to bite them later on? What do you think?

source: Telegraph

FEATURED VIDEO

49 Comments

1. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

"To be totally honest, it looks like it was designed by a student in their first trimester". Hahaha.,...

15. PAPINYC

Posts: 2315; Member since: Jul 30, 2011

iDon't know why all you guys are picking on the iWatch, iLove it. iCan't wait until 2015 rolls around so iCan iAccessorize and iCoordiNate my PAPi outfits. iThink Apple hit the nail on the head when they went with this design. And, who freakin' cares anyway that it was designed by a student; it's finally here and it's screaming to the world, "I'm here, see me, love me, want me, take me and slap me over bended knees and then put me on your wrist'a'ses!"

16. Scott93274

Posts: 6031; Member since: Aug 06, 2013

If there's anything to get excited for in 2015, it's Google's Project Ara. Android Wear will have already been out for nearly a whole year once Apple finally gets their product to the market. The Apple watch is simply a "Me too" attempt from Apple, which is just too sad because they were the driving force of innovation in the mobile market up until Steve Jobs passed away. Sense his passing, the only upgrades iPhones have seen are minute processor increases and software updates that incorporate features that have been on competing platforms for years now.

24. PAPINYC

Posts: 2315; Member since: Jul 30, 2011

OMG, you are absolutely right; how could iHave been so naiVe??

21. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

The watch reminds me of a girlie-man's iToy.

23. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

lolololololololololololololololololol She is a MAN baby YEAH!!!! +1

32. McLTE

Posts: 922; Member since: Oct 18, 2011

LOL.. butt hurt much Victor? "We’ve already seen similar reactions to earlier launches by Apple. Quite famously now, former Microsoft CEO Steve Ballmer laughed when he heard about the iPhone at first, but the tide has turned quickly, as the iPhone quickly became the model others emulated. Will Swiss luxury watchmakers words turn back to bite them later on? What do you think?" You are more than willing to rag on the Samsung "plastic" designs, but when someone criticizes your precious Apple product.. you make offhanded remarks hoping that they will eat those words?? lol

39. engineer-1701d unregistered

all it is is the original iphone with a big swivel thing on the side i will not call it the d crown.

2. RebelwithoutaClue unregistered

Yesterday I read it was to masculine, now it's too feminine. Makes you wonder what that Sales & Retail VIP from Tag Heuer was doing when Apple hired him.....

25. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

"Yesterday I read it was to masculine, now it's too feminine." I guess that would make the Apple Watch a hermaphrodite.

37. OldNorseBruin

Posts: 235; Member since: Mar 12, 2013

...the iHERMAWATCH...

29. Rizchy

Posts: 61; Member since: Jan 17, 2014

Precisely. Yesterday it was too masculine, today too feminine. What will they say tomorrow? Too unisex? It appears what ever apple makes, haters must hate.

30. RebelwithoutaClue unregistered

I would call fashion icons and watchbuilders hardly haters. The women's version is too masculine for women according to that fashion icon. The men's version to feminine. So basically it's sh!t either way.

41. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Good, at least someone got the point. This comment (too feminine) was by the makers of Tag and Zenith, which are some seriously masculine watches. So to them it is too feminine.

3. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

"It's too feminine" Spot on. Samsung Gear is a more manly watch. Anyway, to each their own.

4. NexusX

Posts: 613; Member since: May 16, 2013

I personally the design is quite tasteful and has mass appeal, i dont why everyone is crapping on it. These guys are iust mad because they will soon be obsolete, gone are the days of expensive gigantic status symbols that dont do shiit but tell time.

13. TBomb

Posts: 1379; Member since: Dec 28, 2012

Idk... the curves make it very feminine in my opinion. It's like the body of a model... only its technology. uh.... i got to go *walks away blocking crotch*

22. NexusX

Posts: 613; Member since: May 16, 2013

femine maybe, understated and minimalist yes! but definitely nor ugly Apple's design is successful if so many of you think it's feminine. i'd assume it'll appeal to alot of female consumers. this is the type of mass appeal that android oems designers don't understand.

27. RebelwithoutaClue unregistered

Yesterday it was called masculine, by a reknown fashion icon, a woman. A lot of women I know, think it's butt ugly. Also these guys will be soon obsolete? lol you're too funny. And I wouldn't call the homescreen with all those tiny icons minimalist, but rather a bubble clusterf#ck.

31. NexusX

Posts: 613; Member since: May 16, 2013

apple watch is not just a big step forward for wearable tech, but also for consumer-friendly medical technology. It's more than just consumer electronic and fashion statement. i know alot of android wear watch can track fitness, but only apple, with their deep pockets is able to execute new technology well in their products as far i know. Hublot and Tag Heuer will always be nothing more than fashion items and status symbols(maybe a little craftsmanship for some people) as soon as people realize this these brands will become obsolete. though i'm a big fan of latest mobile technology i find it increasingly hard to engage anyone on phonearena who is not a high school rebellious kid who uses android because everyone else uses iphone/insightful and not swayed by fanboyism or anyone with unbiased opinion who appreciates good industrial design and product engineering.

33. McLTE

Posts: 922; Member since: Oct 18, 2011

Well.. when you try to say that the Apple watch will render the regular watch obsolete... you pretty much lost all credibility. Any moron can say that stuff.. if you are so unbiased, you'd realize that smart phones have their place, and will flourish. However it is completely idiotic, moronic.. heresy, to think that all of a sudden all the WATCH manufacturers are going to start closing their doors. There's a big segment of the population that uses or have smart phones because they have to. Want NOTHING to do with MORE technology tying them to their phones. I predict that the fitness tools in teh watch are going to be totally useless for the vast majority. Americans are a lazy and overweight society.. I see most people ignoring that - you want to see how bad you are doing on a daily basis? Yes, it will help some make change, but there have been tools for that forever. All I want is a nice stylish WATCH that lets me know that alerts are incoming. I don't need to take pics, try to communicate solely with emoticons, make/take calls, or view my photo album on my watch. i just want to know messages came in.

34. NexusX

Posts: 613; Member since: May 16, 2013

we'll let the numbers do the talking

42. NexusX

Posts: 613; Member since: May 16, 2013

the important thing about smartwatch is not just notification it's their heart rate monitor

36. RebelwithoutaClue unregistered

That is your opinion, but I seriously don't see it as a big step. It's like all the other smartwatches out there and doesn't offer any substantial advantage. Not only Apple has deep pockets, Samsung and Google has them as well. But we will see if people embrace the iWatch as the next big thing or not. And perhaps they are fashion statements, but when looking at people with money, they do spend a lot of money on fashion and statements. So no way in hell these brands will become obsolete, especially not by the likes of Apple. I'm not sure if the rebellious remark is directed at me (since my nick has Rebel in it), but your remark in general is showing lack of insights. There are many people, like me, who choose Android because it offers them (and me) more things that Apple can't. Like there are many people who choose Apple because it's the best thing for them. On both sides there are fanboys who choose a brand just because. As well as people who choose a brand with their heads...

5. vincelongman

Posts: 5677; Member since: Feb 10, 2013

Agreed, the design was the most disappointing I actually was waiting to see Apple's take before buying one Functionally, they seem pretty good and NFC seems good as well But Apple need to take design notes from the Moto 360 and LG G Watch R

6. NexusX

Posts: 613; Member since: May 16, 2013

Round design is nice but not practical in the long term, notifications are better displayed in rectangles

10. vincelongman

Posts: 5677; Member since: Feb 10, 2013

If the OS designed is well a circular face will be adequate IMO

19. ManusImperceptus

Posts: 724; Member since: Jun 10, 2014

Of all the functions offered by a smartwatch, displaying notifications is the one thing that is not affected by the shape of the watch face...!

20. NexusX

Posts: 613; Member since: May 16, 2013

there's a reason why your tv, computer monitor, books, magazines aren't round.

26. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

The reason some smartwatches went with a round face wasn't for practicality, it was to resemble timeless watch/clock designs. And while there are square faced sweep dial watches and clocks, they don't look as good as the round faced models. But in terms of the Moto 360 and G Watch R, its actually more about form over function.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.