Swatch smartwatch to support Android and Windows Phone; device to launch within three months

Swatch smartwatch to support Android and Windows Phone; device to launch within three months
Image at left is the Swatch Paparazzi (circa 2004), an early ancestor of the modern smartwatch. Using radio signals and a subscription to the service, users could get sports scores, stock quotes, horoscopes and news headlines.

Swatch has been working on a smartwatch and plans on going head-to-head against the Apple Watch. The Swiss producer of plastic, colorful timepieces will launch its smartwatch within three months. According to Swatch CEO Nick Hayek, the device will support both the Android and Windows Phone platforms, will communicate using NFC, and will not have to be charged to connect to the internet. It also will offer a mobile payment feature.

The executive has done a 180 degree turn with his thoughts about smartwatches. Originally, Hayek thought that they would be too small for communicating, and felt that the batteries would need constant charging. But now the CEO is ready to take part in a business that Citigroup sees hitting $10 billion in annual sales by 2018. In other words, despite the presence of Apple, Samsung, LG and Motorola to name a few, there is room for more producers.

Swatch might be known for its cheap plastic fare, but it also has experience with a touchscreen watch. The company has a brand called Tissot that makes a diver's watch offering a touchscreen that includes an altimeter and a compass. It can also measure how far down a diver has descended.

Ten years ago, the Swatch Paparazzi was released and you might consider it an ancestor of the modern smartwatch. Thanks to a partnership with Microsoft, users could receive information like sports scores, weather, horoscopes and news headlines via radio signals. If you're lucky, you can still find the device offered by closeout websites. While the Paparazzi might have failed, it surely must have helped Swatch learn how to handle data and other content for its upcoming smartwatch.

source: Bloomberg

FEATURED VIDEO

9 Comments

1. Tziggy14

Posts: 626; Member since: Sep 02, 2014

Windows Phone? HAHAHAHAHAHAHAHAHA.

4. theguy2345

Posts: 1216; Member since: Jun 24, 2014

Why? the more compatibility and choices the better.

6. 87186

Posts: 312; Member since: Aug 01, 2014

hm, i don't see the humor. support is support, and the more support the better. find a better hobby. you're not the best lemming.

2. Neo_Huang

Posts: 1067; Member since: Dec 06, 2013

No iOS? That's a bad move.

5. gziegfrid

Posts: 33; Member since: May 20, 2014

not just iOS support. I wish its cheap too

7. thunder18

Posts: 156; Member since: Aug 06, 2009

Let's be honest. Once the iWatch is released, every iOS phone user is going to gravitate to it like it's the only smartwatch in the marketplace. By and large, iOS users love being in Apple's ecosystem and I'm sure Apple will make certain THEIR watch is the only one capable of fully integrating with the iPhone.

3. theguy2345

Posts: 1216; Member since: Jun 24, 2014

Finally, a smart watch that is cross compatible! If it is nice and reasonably priced, maybe I will pick it up. This is how these watches should be done.

8. RoboticEngi

Posts: 1251; Member since: Dec 03, 2014

There are actually a few already making them cross platform ;-)

9. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

there have been others, current favorite is the band, but yes others have existed. Just glad that more are on board. I want a dual smartwatch. A normal watch, then the glass frosts up and then turns into a smart watch.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.