Sprint won't sell the BlackBerry Priv after all

Sprint has apparently decided not to sell the BlackBerry Priv

Sprint has apparently decided not to sell the BlackBerry Priv


Back during the beginning of this year, the BlackBerry Priv was available in the U.S. as an exclusive through AT&T. Eventually, T-Mobile started selling the first Android powered BlackBerry as did Verizon. Sprint, rumored to be joining the other three, has apparently had a change of heart. According to a tweet sent from the carrier's customer service account, the Priv is no longer coming to Sprint.

While Sprint could be alarmed by the failure of the Priv to really take off, the $700 price point for the phone makes it hard to find a steady stream of buyers. In fact, just the other day we told you how BlackBerry CEO John Chen admitted that his company priced the Priv too high to make it competitive. He added that BlackBerry has two Android phones in the oven, both of which could be mid-rangers priced in the $300-$400 range. Just the other day, BlackBerry cut the price of the unlocked Priv by $50 to $649.

BlackBerry's latest quarterly earnings report revealed that it sold 600,000 handsets during the three month period. Even if each and every phone sold by BlackBerry in the quarter was a Priv, the Android slider is not getting rung up as much as it should be. Is this what scared Sprint away? Will the nation's fourth largest carrier sell BlackBerry branded mid-range Android models if the manufacturer does produce them?

If there is one carrier that should be simpatico with BlackBerry, it is Sprint. The latter looks up at T-Mobile, AT&T and Verizon, while BlackBerry's handset business trails, well, just about every manufacturer. BlackBerry does hope that the next earnings report, which will include a full quarter's worth of Priv sales from Verizon, shows a major improvement.

source: @sprintcare via Crackberry

Related phones

Priv
  • Display 5.4" 1440 x 2560 pixels
  • Camera 18 MP / 2 MP front
  • Processor Qualcomm Snapdragon 808, Hexa-core, 1800 MHz
  • Storage 32 GB + microSDXC
  • Battery 3410 mAh

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46 Comments

1. Joshing4fun

Posts: 1244; Member since: Aug 13, 2010

Smart move. They just aren't selling. I have yet to see one out in public.

2. ibend

Posts: 6747; Member since: Sep 30, 2014

right.. they might sell some unit, but the profit wont cover the publication cost and stuff.. and even if some commenter here says it can sell like hot cake, I bet that guy actually wont get priv from sprint if its actually released, lol

3. Mrmark

Posts: 373; Member since: Jan 26, 2013

Hahahahahahahahah that's funny !

4. meanestgenius

Posts: 21495; Member since: May 28, 2014

Pretty sure this decision was based on BlackBerry's latest ER. Their hardware division performed poorly. That, and the fact that Sprint cannot afford to bring in anything less than something that's guaranteed to sell, considering their own financial woes.

5. axllebeer

Posts: 271; Member since: Apr 05, 2011

So tired of Sprint NEVER having ever sold an all touch BlackBerry phone. The 2 most recent BlackBerry phones sold by Sprint was the Q10 and the Bold 9930. In that order. God I'm shaking my head. Flicked via the BlackBerry Keyboard on my S5

6. AppleVersusAndroid unregistered

There is no need to analyze this. We're all aware of why it happened.

7. RichardYarell

Posts: 67; Member since: Mar 24, 2016

I said it before I said it again, Blackberry is dead PERIOD!

8. 87186

Posts: 312; Member since: Aug 01, 2014

Aw, good for you!

10. eman99

Posts: 409; Member since: Aug 03, 2010

Not right at all not helping it's customers no priv no nextbit

11. PhoneCritic

Posts: 1345; Member since: Oct 05, 2011

I guess the $700.00 price tag did not help either. However, as stated above in some of the comments, Sprint itself is in chaos and needs to reorganize.

13. Mxyzptlk unregistered

That's why the Priv should have been universally unlocked. I wonder what excuse/damage control will be said now.

17. Crispin_Gatieza

Posts: 3098; Member since: Jan 23, 2014

I don't know about the rest of the US, but in Miami, Sprint is as useless as tits on a bull.

18. meanestgenius

Posts: 21495; Member since: May 28, 2014

Sprint is equally just as useless everywhere else. Their network is horrendous.

19. Mxyzptlk unregistered

I have to agree. Sprint service sucks donkey nuts. You're better off with dialup Internet over Sprint.

* Some comments have been hidden, because they don't meet the discussions rules.

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