The unlocked BlackBerry Priv gets a permanent price cut

The unlocked BlackBerry Priv gets a permanent price cut
Less than a week after it announced what many investors and analysts regard as disappointing sales numbers for the first quarter of 2016, BlackBerry announced today that it is permanently cutting the BlackBerry Priv price to $649.

Obviously, this is the recommended price for the unlocked version of the Priv, which was previously sold at $699. We do have to point out, however, that some retailers had already lowered the price of the Priv for a few good months now.

A $50 price cut for the BlackBerry Priv is not likely to convert the BlackBerry Priv into a hit. In fact, this is only a moderate price cut for a smartphone that BlackBerry launched back in November 2015.

Most smartphone enthusiasts are already well familiarized with what the BlackBerry Priv has to offer. Just in case you need a refresher, though, the Priv is BlackBerry's first Android-powered smartphone. On the hardware side, the handset is equipped with a 5.4-inch display of the AMOLED kind running at a resolution of 1440 by 2560 pixels, a slide-out hardware keyboard, a hexa-core Qualcomm Snapdragon 808 SoC, 3GB of RAM, and 32GB of expandable internal storage. 

In the software department, the Priv runs a security-focused implementation of Android 5.1 Lollipop, although the company promised to update its current-gen flagship to Android 6.0 Marshmallow later in the year. For a much closer analysis of BlackBerry's first Android smartphone, check out our full BlackBerry Priv review.

What do you guys think of this recent BlackBerry Priv price cut? Is $650 a good price for the handset now that newer handsets such as the Samsung Galaxy S7 and the LG G5 have landed?


source: BlackBerry

Related phones

Priv
  • Display 5.4" 1440 x 2560 pixels
  • Camera 18 MP / 2 MP front
  • Processor Qualcomm Snapdragon 808, Hexa-core, 1800 MHz
  • Storage 32 GB + microSDXC
  • Battery 3410 mAh

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31 Comments

1. canner

Posts: 68; Member since: Feb 29, 2016

this really isnt news. a 50 dollar price cut wont stimulate sales. maybe 150.

8. Dark-X

Posts: 5; Member since: Dec 28, 2015

Let alone the fact that the BB Priv is a 2nd tier phone specifications-wise, yet still priced at a premiums, 1st tier phones! Blackberry is destroying itself with this business strategy.

17. Mxyzptlk unregistered

I agree. Funny thing is that some people actually think the price is perfectly fine. I understand the Priv overall is a niche device, but you have to realize the Android side is very competitive. You're just a little fish in a larger pond.

22. Crispin_Gatieza

Posts: 3139; Member since: Jan 23, 2014

What's niche about it? It's a premium Android device with very good performance, a stellar camera (after updates), solid hardware and the timeliest updates outside of the Nexus line. It's also the most secure Android out there right now which is why Marshmallow has been slow in coming. The Note 5 doesn't have Android 6 yet either so it's not alone. My Note 4 hasn't gotten a whiff of Marshmallow and it was released sooner than the Priv. Price? Yeah, it's been worth every penny. Unless you've owned one for a period of time, you can't comprehend how good a performer it is.

23. canner

Posts: 68; Member since: Feb 29, 2016

i would disagree that its second teir. its definitely a premium handset. the issue is it doesnt have Samsungs name recognition behind it. its almost impossible to sell this phone because people dont want to pay for a blackberry when for the same price they could get a phone EVERYONE knows and recognises as a quality device.

19. xq10xa

Posts: 810; Member since: Dec 07, 2010

A $150 cut and some Marshmallow would push this phone. I have yet to see one of these in the wild. Good phone but as usual some BB marketing. Microsoft, HTC, and BB all need to take some marketing pointers.

2. LittleGaGaKiller

Posts: 290; Member since: Jan 19, 2015

No thanks, keep it

4. hwb01

Posts: 355; Member since: Apr 17, 2014

"a smartphone that BlackBerry launched back in November 2016." I remember November of 2016

7. meanestgenius

Posts: 22108; Member since: May 28, 2014

Bwahahahahaha!! +1.

9. Dark-X

Posts: 5; Member since: Dec 28, 2015

Those were the days.

24. canner

Posts: 68; Member since: Feb 29, 2016

I Still remeber where i was... I think we all do... *sheds tear*

15. Mxyzptlk unregistered

It's called a typo.

32. Podrick

Posts: 1285; Member since: Aug 19, 2015

Your sense of humor needs some serious work.

6. meanestgenius

Posts: 22108; Member since: May 28, 2014

Chen was once again true to his word and has cut the price of the PRIV, although admittedly, a steeper price cut would spur on more sales. I wouldn't be surprised if he cut the price even further in the near future. Waiting for the crybabies and trolls (you know who you are) that's constantly complain about all things BlackBerry to come and btch and moan about the PRIV. They are actually bigger fans of BlackBerry than I am, they're just too afraid to admit it. ;)

30. VapeSir

Posts: 24; Member since: Apr 04, 2016

Mxzy the cry babies and troll. Lol.

33. Mxyzptlk unregistered

What do I have to do with this?

10. jellmoo

Posts: 2599; Member since: Oct 31, 2011

Still full price in Canada, which is $900. A hard sell when the S7 goes for that and the G5 is $750.

13. meanestgenius

Posts: 22108; Member since: May 28, 2014

I'm hoping that they get around to reducing the price their real soon.

18. Mxyzptlk unregistered

A hard sell indeed when you have alternatives such as the S7 and the Nexus 6P.

21. jellmoo

Posts: 2599; Member since: Oct 31, 2011

The problem is that the Canadian pricing is particularly bad. Direct from a carrier the Priv is $800, as opposed to $900 from Blackberry. A 128GB Nexus 6P is $850. The Priv is a really nice device, but it's being sold at iPhone and S7 pricing. It just doesn't have the pedigree to do so. It really needs to hit closer to the G5 and Z5 Premium of about $750, tops.

25. Crispin_Gatieza

Posts: 3139; Member since: Jan 23, 2014

Doesn't have the pedigree? BlackBerry was recognized as a top-shelf handset manufacturer long before the iPhone or any Android device was ever conceived.

28. jellmoo

Posts: 2599; Member since: Oct 31, 2011

But they aren't right now is all I meant. Apple and Samsung has some ability and market share to command top dollar for their devices. Blackberry simply doesn't right now. It's not a knock on the company, merely a comment on the current market situation.

29. AppleVersusAndroid unregistered

To put it simply, Blackberry isn't what it used to be. They have fallen out of favor. It happens.

14. AppleVersusAndroid unregistered

If the Blackberry Priv had been launched earlier it might have stood a chance. Other than the keyboard there was no real reason to buy this phone over other similar models. And as much as a physical keyboard evokes nostalgia, we now know it doesn't translate into many sales.

16. Mxyzptlk unregistered

That plus the price and still rocking Lollipop while most major OEM smartphones are already at Marshmallow or had Marshmallow right out of the box. I think Blackberry hurt themselves by not making the Priv more affordable.

20. AppleVersusAndroid unregistered

It was really just a series of mistakes, no advertising, no availability, late release date, and an inflated price point. It's a decent phone, but again, other models were priced lower or similarly and offered the same things but came out earlier. The average person won't buy more than one phone every year or two, let alone just a few months later.

26. Crispin_Gatieza

Posts: 3139; Member since: Jan 23, 2014

Check the link from last week. Many phones are still waiting and very few in the US have it or will get it. Heck, they aren't even getting their monthly security updates. http://www.androidauthority.com/android-6-0-marshmallow-update-649110/

27. AppleVersusAndroid unregistered

It could be running Android N and it still wouldn't sell. I don't think I've ever heard of a device that picked up in popularity after a poor start. And remember a poor start for a Blackberry device is exceptionally bad because successful sales figures are so low in comparison to more popular competition. So if you can't even hit the low expected sales, it does not bode well.

31. BobbyDigital

Posts: 2125; Member since: May 29, 2014

Once again you prove how full of sh*t you are. Most major Android OEM's do not have Marshmallow devices. Your trolling and lying has no end.

34. cdgoin

Posts: 614; Member since: Jul 28, 2010

I liked the Priv.. but they missed the mark and made it too big.. I have big hands and found it clumsy. Can't imagine someone with small hands.

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