Sprint plans to launch a wireless rate plan that provides relief for customers who exceed their monthly allotment of minutes and could be adopted throughout the cell phone industry. They introduse their "fair and flexible" plan. Sprint PCS customers would buy a bucket of 300 minutes monthly, then will pay just $2.50 for additional 25- or 50-minute speaking. Now people pay about 40 cents a minute when they exceed their quotas. But the "fair and flexible" plan costs $35 for 300 minutes, then $2.50 for each 25-minute increment up to 650 minutes and $2.50 for each 50-minute increment above that threshold.
Yet Sprint expects the new plan to boost revenue by drawing subscribers. Also, customers who no longer fear big additional charges may use more minutes. Other new features let customers:
1. Change plans within the first three months of a contract without penalty.
2. Get a $150 rebate on a new phone after using their phone for 18 months