Sony's Ericsson stake buyout a done deal, phones will be branded just Sony and part of the "four-screen" strategy

Sony's Ericsson stake buyout a done deal, phones will be branded just Sony and part of the
Sony announced it had completed entirely the Ericsson stake buyout paperwork, and the Sony Ericsson joint-venture of a decade or so is no more, long live Sony Mobile Communications.

The PlayStation company has huge plans for a "four-screen" concept by the alleged name of Dot Switch, leveraging its expertise in TVs, laptops, tablets and now smartphones, to allow for seamless integration across all your living room and mobile devices.

It might even be planning to leverage the PS Vita mod for its now Google-y devices to differentiate even further and offer unique experiences like PS gaming and PlayMemories, its upcoming cloud service that will sync and share media and info across its devices.

The first device with simply Sony branding is to be the Xperia S, and AT&T's Xperia ion, followed by the upcoming Xperia P and U midrangers, which will likely be revealed at the MWC expo in a few days. We'll be there, so stay tuned for the tasty detail morsels.

source: Reuters

FEATURED VIDEO

2 Comments

1. dil2abu

Posts: 315; Member since: Nov 09, 2011

Proud 2 b Sony fanboy :) Sony always Unique in Design :) Waiting fo MWC..

2. RamyRamz69

Posts: 390; Member since: Dec 12, 2011

Best of luck to Sony :)

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.