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Sony's "four-screen" platform 5 years in the making, ready to battle Apple with smartphones and tablets in the mix

Posted: , by Daniel P.

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Sony CEO Howard Stringer revealed that the company is ready to launch its four-screens strategy, which has been ironed out over the course of five years. Smartphones, tablets, PCs and TVs will combine forces to take on Apple's yet-elusive take on TVs, for example.

Mr Stringer said that everybody is losing money on TVs, and the whole paradigm needed to be reworked for today's realities. He acknowledged that Apple will be a formidable competitor if and when it launches its rumored TV set(s), because the iPhone is "really well organized", and he apparently expects that to translate to the TV experience from Cupertino as well.

He noted that he "wouldn't underestimate Apple's ability to come up with a novel concept", but Sony has spent the last five years trying to concoct a viable platform for smart TVs, and it has not been an easy task. I “spent the last five years building a platform so I can compete against Steve Jobs”, he mentioned.

As part of the efforts on the way to its new "four-screen" platform, Sony is buying out Ericsson's stake from the Sony Ericsson venture, so it can have freedom in creating the uniform and coherent experience across its smartphone, tablet, PC and TV range. The platform, according to Sir Howard Stringer, is ready and is launching now. We wouldn't underestimate Sony's potential to create beautiful and innovative gadgets, so we are curiously awaiting details on this four-screen platform.

Regarding questions about financials, Mr Stringer said that Sony lost $3 billion this year because of natural disasters like the Japanese tsunami and the current floods in Thailand, plus man-made disasters like hacking of its PlayStation network or a rising yen, and had it not been for that, it would have been profitable.

source: WSJ

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posted on 11 Nov 2011, 06:11 11

1. arcq12 (Posts: 733; Member since: 13 Oct 2011)

Sony has always been innovative. I'm pretty sure they will have a great start for 2012.

posted on 11 Nov 2011, 06:42 5

2. XiphiasGladius (Posts: 813; Member since: 21 Aug 2011)

Fast forward to 2013 please. . .;-)

posted on 11 Nov 2011, 07:55 3

7. drahmad (Posts: 480; Member since: 20 Aug 2011)

i will do it, but you will regret. lol

posted on 11 Nov 2011, 06:45 5

3. rendHELL (Posts: 304; Member since: 09 Nov 2011)

Awaiting the PSP VITA from sony.... XD

posted on 11 Nov 2011, 07:16 3

5. Phoneguy007 (Posts: 218; Member since: 02 Jun 2011)

yea me too ^

posted on 11 Nov 2011, 07:49 3

6. rendHELL (Posts: 304; Member since: 09 Nov 2011)

when is it gonna be released???

posted on 11 Nov 2011, 07:08 6

4. parkwaydr (Posts: 572; Member since: 07 Sep 2011)

I've been a huge sony fan since the original playstation I love to see them staying in the mix now if only sprint would offer more from them, I would be a very happy costomer

posted on 11 Nov 2011, 09:25 2

8. lubba (Posts: 1313; Member since: 17 Jan 2011)

Funny their behind htc and especially Samsung and yet they're talking of competing with Apple. Its like they think they're products are better than everyone else.

posted on 11 Nov 2011, 23:47

9. AppleConspiracy (Posts: 637; Member since: 18 Oct 2011)

A new branded ecosystem? I hope so, because Sony was allways cool in terms of quality, design and general approach to user, but I doubt they will manage to compete with Apple.

Apple TV will be revolutionary, reinvented television that will, through universal iTunes account and AppleID, kill the remains of physical content and illegal downloads. Among content rich systems of Apple and Amazon for that matter, Sony will have no chance, even if they rely heavily on Google.

That doesn't mean Sony can't do it - it just won't, in my opinion. Sony owns a great part of global music, movie an game industry and could easily create the richest platform in terms of content, using this ownership to gain advantage over the Apple and Amazon.
But something tells me that they will not be smart enough - they will focus on designing phones, tablets and televisions, but not on content-related approach like Apple.

posted on 13 Nov 2011, 14:13

10. saiful10 (Posts: 47; Member since: 13 Nov 2011)

Dame it.....

posted on 17 Feb 2012, 05:59

11. A.aoudi (Posts: 125; Member since: 14 Feb 2012)

Girly laptops, Overpriced Television sets, Outdated Smartphone s and ignored tablets. Yea wonderful idea. By the way why does SONY always point at apple. They are not even heavily recognized in the android world and think they can compete with apple. Well leave that to Samsung , HTC, LG and the others and concentrate on building a new PLAY-STATION.

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