Sony sold 5 million Xperia phones in Q4 2016


Sony today announced its financial results for the fourth quarter of 2016 (October - December), which is, in fact, the company's third quarter for fiscal year 2016. Of interest to us are the results of Sony Mobile Communications: the division posted an operating profit of $187 million (21.2 billion Japanese yen) and reported total sales of $2.2 billion (248.6 billion yen).

5.1 million Xperia smartphones were sold in Q4 2016 - 2.5 million fewer units compared to the same quarter of 2015. Sony says that it's been impacted by the reduction of handset sales "mainly in Europe", but also in "unprofitable regions."

Overall, Sony Mobile sold 15 million smartphones throughout 2016.  That's the lowest number of handsets sold in a full year since 2012, when Sony Mobile was established (after Sony bought Ericsson's share in Sony Ericsson). Still, we're pretty sure that Sony is actually glad to sell fewer smartphones as long as it's not losing money.

If you want to know more about Sony's Q4 2016 results, including details not related to smartphones, check out the second table below, plus the info available at Sony's website (via the source link).


source: Sony

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26 Comments

1. Tziggy14

Posts: 626; Member since: Sep 02, 2014

For an irrelevant brand in smartphones, that's actually pretty impressive selling that much in 2016 for Sony.

3. techperson211

Posts: 1280; Member since: Feb 27, 2014

Everybody thinks that way.

7. sgodsell

Posts: 7605; Member since: Mar 16, 2013

I would never call them irrelevant, especially when they introduced a number of things, first. Plus their smartphones offer features not found on any other smartphone. They were the first to make water proof smartphones, their Android smartphones were the first to offer NFC, they were the first to offer a 4k smartphone. Sony makes some of the best camera sensors on the market. They even invested 2 billion on a factor to continue on improving mobile camera sensors. Sony's image sensors are used in many smartphones, including iPhones. Sony smartphones are the only ones that allow you to play your PS/3 and PS/4 games right on the smartphone, from the console. Personally I love their triluminous displays, and to me they are the best for watching videos and movies on.

9. Feanor

Posts: 1421; Member since: Jun 20, 2012

You forgot the all-important and totally unique Digital Noise Cancellation. No one knows about it, but if Apple and Samsung fans had it in their phones, they would rave about the technological prowess of their favourite brand. Standard Sony flagship feature since the Xperia Z2.

11. Settings

Posts: 2943; Member since: Jul 02, 2014

Since Z1 DACs on thee Xperia flagships are unprecedented.

12. sid54321

Posts: 3; Member since: Feb 03, 2017

Completely agree they needed is good publicity and advertisement team. Their phones are far better than any company in world in fact hardly any company launches phone taking it's inspiration from Xperia's latest flagship Waterproofing, 4 K display, NFC and now PDAF in camera are recent examples.

16. uzimafioso

Posts: 469; Member since: Jul 15, 2014

Their camera sensors may be okayish but they aren't really good on Sony phones. I have a Z3 and it doesn't take pictures of text no matter what you do, it just can't focus that well. Sony has the worst loudspeaker performance even while having stereo speakers. Their DACs are good on Sony headphones but on other headphones it's extremely quiet.

2. combatmedic870

Posts: 986; Member since: Sep 02, 2015

If your making money selling cell phones. Then your doing good. Sony is doing a good job.

4. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Might get a Xperia for its water proof feature.

5. therons

Posts: 59; Member since: Feb 25, 2014

Well done Sony. Im waiting for xperia line 2017. Always be a Sony fan even now im using Samsung s7 edge and LG v20.

6. mthaX

Posts: 42; Member since: Sep 22, 2016

dont you miss the xperia feeling?

8. therons

Posts: 59; Member since: Feb 25, 2014

I do. . xperia design is the best . Hopefully be back for xperia 2017 lines.

10. ibend

Posts: 6747; Member since: Sep 30, 2014

5 millions for all xperia variant combined? wow, that's alot..

14. Bankz

Posts: 2550; Member since: Apr 08, 2016

in 1 quarter that is..

13. sid54321

Posts: 3; Member since: Feb 03, 2017

Hope them to continue and people understand to understand quality of gems they produce. Their phones are far better than any company in world in fact hardly any company launches phone taking inspiration from Xperia's latest flagship: Waterproofing, 4 K display, NFC and now PDAF in camera are recent examples. Only set back is their publicity and advertising, they have a good publicity and advertising team in their office.

15. Jason2k13

Posts: 1471; Member since: Mar 28, 2013

Give me a Sony phone with Samsung quality camera and screen, and ill buy it.

20. sid54321

Posts: 3; Member since: Feb 03, 2017

I think almost every phone of same specifications has better camera and built quality l.

25. drahcir02

Posts: 102; Member since: Mar 03, 2016

z5 premium?

26. Shamoy

Posts: 112; Member since: Dec 28, 2013

Then wait till IFA, in fact, the next Xperia is coming with an even better AMOLED screen than the next Samsung phone (S8). There is a new triple layer 20MP sensor with stacked CMOS that's coming in the next Xperia that should allow it to be the best smartphone camera. Just wait a few months, its coming.

17. SonyPS4

Posts: 347; Member since: May 21, 2013

Better selling less phone but making profit than selling a lot but huge loss. Dump low end phone and focus on high end phone

18. pyradark

Posts: 895; Member since: Jun 10, 2012

5M sold with 2.2B sale this is nice compare to 10+M sold and 2B sale

19. Tariq123

Posts: 186; Member since: May 15, 2016

Anyone else getting redirected from his site to fb ad?

21. combatmedic870

Posts: 986; Member since: Sep 02, 2015

If your making money selling cell phones. Then your doing good. Sony is doing a good job.

22. salami1980

Posts: 80; Member since: Dec 27, 2016

I think with X serious in 2017 Sony will sell more smartphone, specially that Sony started sending fast system updates.

23. qbyrd21 unregistered

Agreed I love Sony. I wish they were still being pushed at U.S. carrier stores!

24. qbyrd21 unregistered

but I will say I hate the price scheme but hey you pay for good quality right

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