The top three phones in North America accounted for 25% of total shipments in Q1

The top three phones in North America accounted for 25% of total shipments in Q1
The smartphone industry suffered its biggest year-over-year decline in quarterly shipments in North America during the first quarter of 2019. According to Canalys, deliveries of smartphones in North America hit a five-year low during the period from January through March as 36.4 million units were shipped. That was down a record 18% from the 44.4 million handsets shipped during the first quarter of 2018; that figure set a record for the most smartphones shipped in North America during a quarter.

During the three month period, Apple shipped 14.6 million iPhones, down from the 17.9 million it shipped last year. The "more affordable" iPhone XR was responsible for 4.5 million of those units shipped. While Apple suffered a 19% decline in North American shipments, it still led the way in the U.S. with a 40% market share. Samsung was second and delivered 10.7 million smartphones in North America during the first three months of the year. The increase from the 10.3 million it shipped last year was enough for the company to pick up some ground on Apple. Samsung's Q1 market share of 29.3% cut Apple's lead on the continent to 10.7 percentage points from 17.1pp last year.

Canalys said that some of the features of the Samsung Galaxy S10 line such as the ultra-wide angle lens, the punch-hole display, and the reverse wireless charging helped drive demand for the phones in the first quarter. The company shipped more than two million units each of the Galaxy S10e and Galaxy S10+ according to Canalys' data. The firm says Samsung will be negatively impacted later this year by the OnePlus 7 and OnePlus 7 Pro, both of which have features found on the Galaxy S10 range. In addition, it notes that Samsung could be hurt by Google's move into lower price points and more carrier channels, and the return of ZTE to the low end of the market. Meanwhile, Canalys said that there was an "uptick" in iPhone XR shipments in North America during the first quarter, but warns that for the company's performance to improve next year, it needs to come up with some new features that will "impress consumers." The analytical firm says that the current batch of iPhone models is just not different enough compared to older models.

Apple had 40% of the smartphone market in North America during Q1

Apple had 40% of the smartphone market in North America during Q1


Even with a 24% decline in North American shipments to 4.8 million units, LG captured third place with 13.3% of the market. Lenovo's shipments rose a strong 42% during the quarter, leaving it with 2.4 million units shipped and 6.5% of the market. In fifth place was TCL, possibly capitalizing on its position as a BlackBerry licensee. The company had 4% of the North American smartphone pie during the quarter, shipping 1.4 million phones. That was up from the 1.1 million it delivered during the same period last year.

The most popular phone in North America is currently the Apple iPhone XR


The Apple iPhone XR was the most popular phone in North America from January through March, with 13% of the market. That was followed by the Samsung Galaxy S10e and the Samsung Galaxy S10+, each with a 6% share. The three combined owned 25% of the market in North America during the first three months of the year.

The three top phones in North America accounted for 25% of shipments in the first quarter

The three top phones in North America accounted for 25% of shipments in the first quarter


The smartphone market is not expected to immediately get a boost from the new foldable phones, and from handsets that support 5G. Foldable phone pricing is extremely prohibitive with the currently delayed Samsung Galaxy Fold priced at $1,980. The Huawei Mate X, which most likely won't be sold in the states, is priced at the equivalent of $2,600. As for 5G phones, the Samsung Galaxy S10 5G, which launches on Verizon next week, carries a price tag of $1,299.99. Eventually, the pricing of both foldable and 5G phones will come down and help generate new demand, but that might not happen for a few years.

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11 Comments

1. mackan84

Posts: 211; Member since: Feb 13, 2014

There will not be a substantial growth in sales any future quarter unless all stars align and enough people break their current smartphone at the same time. Smartphones is at the same stage as computers and TVs. A 4 year old unit does what it’s suppose to do, web browsing at a decent pace, social connections, decent photos. Old habit makes me read and watch smartphone-news even though that’s the last thing I’m looking forward to upgrade these days.

2. sissy246

Posts: 7006; Member since: Mar 04, 2015

Samsung new S line was only out for a couple weeks while the iPhone was out for months. We will see how close next 1/4 is.

3. mackan84

Posts: 211; Member since: Feb 13, 2014

Do you use that line every year? You know that some idiot with a iPhone will use that exact line about galaxys in q4. We all need to watch sports more and find our team to fix this smartphone-competition...

4. Vancetastic

Posts: 845; Member since: May 17, 2017

Wow. Well said.

6. iloveapps

Posts: 582; Member since: Mar 21, 2019

sissy246 must really feel bad! He needs to wake up from his elusive dream.

9. sissy246

Posts: 7006; Member since: Mar 04, 2015

#1. peaceboy, I am not a he. #2. it is the f**king truth so get the f**k over it.

5. Vokilam

Posts: 1111; Member since: Mar 15, 2018

sissy you do realize that new models sell much better than older models, right?

10. sissy246

Posts: 7006; Member since: Mar 04, 2015

You do realize 2 weeks vs. 2 and a half month, right. Did I say anywhere that they would beat apple, no Like I said, we will see how much closer Samsung is next Q

8. ShadowSnypa786

Posts: 492; Member since: Jan 06, 2017

True Sissy you hit the nail on the head. Iphone XR had January, February sales and just managed to beat Samsung.

11. sissy246

Posts: 7006; Member since: Mar 04, 2015

And half of March, but ifans can't admit that.

7. Firenze91

Posts: 204; Member since: Nov 19, 2014

I'm surprised that people still use LG.... Good for them

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