Since launch of Apple Music, rival Spotify says it has grown faster

Since launch of Apple Music, rival Spotify says it has grown faster
Since the beginning of Apple Music, even during the planning stages before it launched, there was no question that the service was aimed at Spotify. Despite talk last summer that Apple was eating into Spotify's customer base, a Spotify executive said today that the music streamer's growth has quickened since the launch of Apple Music.

Spotify claims to have 100 million users, which puts it far ahead of Apple. But when you look at the number of paying customers, Apple is much closer to its rival. Spotify has 30 million monthly paying subscribers compared to the 13 million paying customers that Apple Music reportedly has. Apple Music is only a year old and is in the black, while the 10-year old Spotify has yet to turn a profit.

Apple Music doesn't offer a free ad-supported tier like Spotify does. Apple does allow new subscribers to have a three-month free trial. Once that period is up, these Apple Music users have to pay up to continue using the service. Apple charges individuals $9.99 a month ($4.99 for students) and $14.99 a month for a family with up to six members. Spotify's premium service is $9.99 monthly.

Apple Music doesn't seem to be an issue for Spotify if you listen to Jonathan Forster, a Spotify vice president. "Since Apple Music started we've been growing quicker and adding more users than before." Forster says that some of the other music streamers like Pandora, Google (YouTube Music, Google Play Music), SoundCloud and Tidal will probably not survive. "My Internet history would tell me that there's probably not going to be that many significant players, and then maybe smaller niche cases ... maybe there could be a classical music streaming service," the vice president said. "It's a hard business."

The executive sees the company investing in businesses that are relevant to music streamers. In addition to music subscriptions, he predicts that the company will be getting involved in concerts, merchandising and video. Speaking of video, Spotify announced today that it has started offering exclusive video content for subscribers. "I think that people have really woken up to the opportunity of streaming," the executive states. "We can see that it is just the beginning. We've never grown quicker than we have," Forster noted.

While he admits that a larger online firm like Google or Facebook could be interested in acquiring Spotify, Forster says "I've always felt Spotify likes being Spotify. We have fought to get to where we are today and we are quite happy and it would be emotionally hard not to be us, but who knows?"

source: Reuters



19. aahmed215

Posts: 169; Member since: Jun 18, 2012

I have both Spotify and Apple Music subscriptions. They both have their advantages.

18. ava51

Posts: 86; Member since: Feb 12, 2016

I find Apple Music very difficult to use on all apple devices. It needs a redesign badly.

17. mitchytan92

Posts: 92; Member since: Mar 02, 2015

I love the Apple Music's music library. It seems like everything on iTunes music store is on Apple Music as well. Spotify kind of sucks for people who listens to Asian songs. But Apple Music is terrible in streaming. At times I still have to buffer when listening to songs. My internet had no problem loading even 4K videos on YouTube but needs to pause to buffer a song which is unacceptable for me. Saving songs offline at times is decent but at times I can be so slow that it takes like an hour to save 100 songs which Spotify by then should save about 1500-2000 songs already.

16. oozz009

Posts: 520; Member since: Jun 22, 2015

Spotify is really cool! Give it a try ;). As for Apple's option, it's really not bad for its first version but it's best to wait and see how it will evolve in iOS 10.


Posts: 96; Member since: May 03, 2016

I have choosen to subscribe to Spotify on my iP6s+.

11. Zeeya

Posts: 331; Member since: Mar 17, 2013

Spotify remains number one streaming service. Forget the rest.

8. Eclectech

Posts: 364; Member since: May 01, 2013

Apple Music is an also ran. The only reason they're doing so well is because they gave away 3 month trials to any and everybody and because they preinstalled the software on everything running IOS. Given that, it's a wonder Apple Music isn't doing better... oh that's right... lousy software and the fact it's not Spotify.

13. kiko007

Posts: 7525; Member since: Feb 17, 2016

Ummm....13 million subscriptions in 11 months says otherwise.

14. MrHate

Posts: 318; Member since: Feb 09, 2015

Did something hit your head right before you wrote that comment?

5. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Good. After all, Apple Music now is 99.9% identical to Spotify. yes apple, drive all your customers to the competition. They have better stuff most times...anyways!

3. QuadFace

Posts: 179; Member since: Aug 19, 2013

I love Apple because they allow me to subscribe from my country un like Spotify rejected me telling me that my country is not supported, Apple is going eat Spotify with their cool reachability.

2. nctx77

Posts: 2540; Member since: Sep 03, 2013

I don't think Apple Music is even a year old yet. It officially launched in the fall of last year. It was announced at WWDC in June. I'm not saying Spotify is lying, but it's interesting that they were at around 20 million subscribers for so long, then all of a sudden they have 30 million. At any rate, Apple Music is closing in on what took them 8 years to achieve in less than a year. From the looks of it, they better keep looking over their shoulder. Apple will probably be at 20 million by year end.

6. Pdubb

Posts: 250; Member since: Aug 08, 2011

Not quite a fair comparison, Spotify has grown the market. It is easy to get customers after someone has proven somethinf is viable. And I truly wonder how much overlap there is.

7. k4ever

Posts: 240; Member since: Oct 08, 2014

It's called free publicity. IMO, Spotify's user base has grown since the release of Apple Music because of the free publicity that Spotify is receiving. I have yet to see one Spotify commercial in the year that I have used the service. However, I have seen multiple Apple Music ads. Most people who see an ad for a service usually search google for information on the service prior to buying it. If you Google Apple Music you will see a ton of comparisons to Spotify. Almost every single comparison says that Spotify is better. If you google Apple Music you will also find a bunch of negative stories about Apple Music's cluttered interface and Apple Music deleting customers' music libraries. I believe that all the publicity (positive and negative) surrounding Apple Music is driving interest in streaming music services in general, and the stories proclaiming Spotify as the king of music services is pushing that interest towards Spotify. Maybe Apple should have released a more polished version of Apple Music in the beginning instead of half-a&&ing it.

12. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

One could make the same argument about Android phones vs the iPhone. How long was the iPhone out before Android devices surpassed it's numbers? I know, I know, there isn't one Android phone model that sells more than the iPhone, but the argument can still be made with regards to OS. But why is it such a big deal if Apple isn't number one in every segment they enter? Does it make whatever product that isn't number one worse? They aren't the be all, end all of everything. There isn't a company that is.

1. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

I prefer Apple Music. Works flawlessly across my Mac and Nexus 5.

4. cnour

Posts: 2305; Member since: Sep 11, 2014

and this is the 1st app without lags on your Nexus, no?

9. tedkord

Posts: 17526; Member since: Jun 17, 2009


10. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

So he has something positive to say about Apple, but because all of his devices aren't made by Apple, you rag on him?

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