Apple Music grows to 13 million users, up from 11 million just a couple of months earlier

It might be the first time in 13 years that Apple has seen a quarterly decline in revenue, but with a strong base of installed iPhones, the company is now enjoying a growing revenue from services. In fact, in the past quarter, services were Apple's second largest business, bringing more revenue than the iPad and Mac.

A key part of that growth is Apple Music. The paid music streaming service has seen quick adoption by Apple users and now has 13 million paying users, up from 11 million just a couple of months ago. The company confirmed that it has reached an inflection point and its music business is now in the black.

In comparison, Spotify, Apple's biggest competitor in the music streaming space, and a company that has had multiple years to grow before Apple launched its Music service, had 30 million paying users in March 2016.

While Spotify also gives users the option to listen to music for free with the condition to listen to ads (its paying users don't have to listen to commercials), Apple Music only has a premium option and no way to listen to music for free.

The two services also have a number of differences including the way they deal with playlists (Apple uses expert-generated short playlists, while Spotify has huge playlists that users can create). While the two have a similar number of songs in their catalogs, there is a fierce battle over exclusive artists and releases, much like the battles we're seeing for apps in the App Store and Google Play Store.

source: iMore



2. ibend

Posts: 6747; Member since: Sep 30, 2014

great right? 2 million... please make another article when they reach 15mill, 17mill, 19mill, and so on... I'm totally curious to know about that /s

3. tech2

Posts: 3487; Member since: Oct 26, 2012

Yeah, while they're at it. They should make another article how PA shoves their article down people's throat and make them read about a topic which they aren't interested in. /s If only I can find a way to NOT READ an article on a topic which I am not interested in hmmmm........

5. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

Its kinda big news, its a brand new streaming service that is kicking ass despite having some serious issues at the start. it took spotify years to reach 13million users. P.S. I am a huge spotify fan and I seriously dont like apple music, But it seems apple is doing once again its magic.

7. vincelongman

Posts: 5808; Member since: Feb 10, 2013

I wonder if that's more than the number of users of GP Music All Access/YouTube Red

10. ameran

Posts: 344; Member since: Dec 04, 2013

I assume, more than half of these people didn't decide voluntary for that, because Apple requires people to sign up for it to be able to use the usual and relevant music features on the music player app.

11. zunaidahmed

Posts: 1186; Member since: Dec 24, 2011

uhhh, like what? I haven't registered but I am using the app fine, even though I do have iTunes match subscribed.

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