Santa loves Siri ad considered the most effective U.S. spot of the holiday season

Santa loves Siri ad considered the most effective U.S. spot of the holiday season
According to Ace Metrix, a company that analyzes the effectiveness of television advertising, Apple's spot showing Santa using Siri was called the most effective commercial of the season in the States. We recently reported on the ad, showing how Santa asked Siri for directions, weather conditions, info on his new email and a look at his 3.7 billion appointments. If you missed the story, we will allow you this one indiscretion as we have posted the ad one more time, below.

The ad carried the Cupertino based firm ahead of some other companies that are known for their holiday ads such as Pillsbury, Coca-Cola and Nintendo. Out of a perfect score of 950, the Apple iPhone 4S ad scored 652 in a scoring system that measures "ad creative effectiveness based on viewer reaction to national TV ads.” That score was 8% higher than the average received by other ads in the tech category.

While ads for Apple products have not reached the point where they make viewers cry, the tech giant is known for some of its spots over the years including the famous 1984 Mac ad from the Super Bowl, the Think Different ads and the original Apple iPhone Hello spot. Ironically, the late Steve Jobs originally hated the Think Different campaign although the late Apple co-founder eventually had a change in heart.

Ace Metrix's scores come from randomly selected viewers, which it says are "representative of the U.S. TV viewing audience."

source: GigaOM via MobileSyrup

Related phones

iPhone 4s
  • Display 3.5" 640 x 960 pixels
  • Camera 8 MP / 0.3 MP VGA front
  • Processor Apple A5, Dual-core, 800 MHz
  • Storage 64 GB



1. biophone

Posts: 1994; Member since: Jun 15, 2011

We all know apple has great advertising

24. downphoenix

Posts: 3165; Member since: Jun 19, 2010

Yep, they couldn't have herded so many millions of sheep without it.


Posts: 3131; Member since: Jan 12, 2010

Santa Hates Poor Kids.

3. iHateCrapple

Posts: 734; Member since: Feb 12, 2010


7. xiobnb

Posts: 74; Member since: Nov 11, 2011

lol ....

12. ILikeBubbles

Posts: 525; Member since: Jan 17, 2011

Ray William Johnson is amazing.

18. irvinkeith

Posts: 58; Member since: Jan 27, 2010

LOL i died

25. iKingTrust

Posts: 716; Member since: Jul 27, 2011


4. bbstorm2435

Posts: 37; Member since: Oct 21, 2009

Oh only 3.7 billion appointments? Jeez that leaves a lot of naughty people who aren't getting anything.

9. Joshing4fun

Posts: 1249; Member since: Aug 13, 2010

Are you forgetting non-christians? I think you are. The more important thing is how young and perfect his hands look for a 300 year old guy! (or something like that).

14. atheisticemetic

Posts: 377; Member since: Dec 18, 2011

why even mention religion in this article...i thought we were talking about phones

19. Joshing4fun

Posts: 1249; Member since: Aug 13, 2010

Umm because we were talking about santa and this whole commercial is about christmas and the first part of CHRISTmas is ah nevermind. Some people...

26. atheisticemetic

Posts: 377; Member since: Dec 18, 2011

we were talking about Santa, not Christ. I'm quite aware of the prefix in CHRISTmas, but all belief systems can still give gifts get a clue.... some people

5. protozeloz

Posts: 5396; Member since: Sep 16, 2010

It is a really Good commercial. As expected

6. sinple

Posts: 132; Member since: Nov 04, 2011

not all place has a data connection for siri to work!

8. Paden

Posts: 262; Member since: Jul 07, 2011

There's a fat old man who travels 600 miles per second by a reindeer powered sleigh and you're questioning the data connection? "There are approximately two billion children (persons under 18) in the world. However, since Santa does not visit children of Muslim, Hindu, Jewish or Buddhist (except maybe in Japan) religions, this reduces the workload for Christmas night to 15% of the total, or 378 million (according to the population reference bureau). At an average (census) rate of 3.5 children per household, that comes to 108 million homes, presuming there is at least one good child in each. Santa has about 31 hours of Christmas to work with, thanks to the different time zones and the rotation of the earth, assuming east to west (which seems logical). This works out to 967.7 visits per second. This is to say that for each Christian household with a good child, Santa has around 1/1000th of a second to park the sleigh, hop out, jump down the chimney, fill the stocking, distribute the remaining presents under the tree, eat whatever snacks have been left for him to get back up the chimney into the sleigh and get onto the next house. Assuming that each of these 108 million stops is evenly distributed around the earth (which, of course, we know to be false, but will accept for the purposes of our calculations), we are now talking about 0.78 miles per household; a total trip of 75.5 million miles, not counting bathroom stops or breaks. This means Santa's sleigh is moving at 650 miles per second or 3,000 times the speed of sound. For purposes of comparison, the fastest man made vehicle, the Ulysses space probe, moves at a poky 27.4 miles per second, and a conventional reindeer can run (at best) 15 miles per hour. The payload of the sleigh adds another interesting element. Assuming that each child gets nothing more than a medium sized LEGO set (two pounds), the sleigh is carrying over 500 thousand tons, not counting Santa himself. On land, a conventional reindeer can pull no more than 300 pounds. Even granting that the "flying" reindeer can pull 10 times the normal amount, the job can't be done with eight or even nine of them - Santa would need 360,000 of them. This increases the payload, not counting the weight of the sleigh, another 54,000 tons, or roughly seven times the weight of the Queen Elizabeth (the ship, not the monarch). A mass of nearly 600,000 tons traveling at 650 miles per second creates enormous air resistance this would heat up the reindeer in the same fashion as a spacecraft re-entering the earth's atmosphere. The lead pair of reindeer would adsorb 14.3 quintillion joules of energy per second each. In short, they would burst into flames almost instantaneously, exposing the reindeer behind them and creating deafening sonic booms in their wake. The entire reindeer team would be vaporized within 426 thousandths of a second, or right about the time Santa reached the fifth house on his trip." Love that quote.

13. ILikeBubbles

Posts: 525; Member since: Jan 17, 2011

what's it from?

22. networkdood

Posts: 6330; Member since: Mar 31, 2010

Well, if you are a Sprint customer then, yes, Siri will not be available.

10. Ikvnik

Posts: 14; Member since: Dec 01, 2011

Good one, I suggest santa uses nokia maps and nokia drive, far more efficient. Santa: show me Abuja in Nigeria Siri: I don't know what you're talking about old man.

20. Lucas777

Posts: 2137; Member since: Jan 06, 2011

lol like nokiasoft phones have anything close to siri... i love nokia but tellme just doesnt cut it...

11. Ikvnik

Posts: 14; Member since: Dec 01, 2011

He has to deliver these gifts all over the world, remember, nokia's navigation service covers far more countries than siri. Somebody explain to me how he's gonna achieve this with siri...... except if he wants to give gifts to only americans this year

15. atheisticemetic

Posts: 377; Member since: Dec 18, 2011

the best part about the commercial is the small text saying "sequences shortened"..... now if only the Tmobile girl could have been Miss' Claus? ;)

16. Bluesky02

Posts: 1439; Member since: Dec 05, 2011

@Paden Nice comments bro, with amazing details (@_@)

17. joseg81

Posts: 204; Member since: Jul 15, 2011

ur all forgetting one thing Santa don't exist.....n he'd b a douche bag conformist if he did n he used that phone.

21. Lucas777

Posts: 2137; Member since: Jan 06, 2011

somones gettin coal in their stocking..

23. networkdood

Posts: 6330; Member since: Mar 31, 2010

If you have to use Santa to sell your product, then you know something is not right. Santa is not owned by a company, but if he were real he would be suing companies, such as APPLE, for misuse of his likeness.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.