Santa loves Siri ad considered the most effective U.S. spot of the holiday season
According to Ace Metrix, a company that analyzes the effectiveness of television advertising, Apple's spot showing Santa using Siri was called the most effective commercial of the season in the States. We recently reported on the ad, showing how Santa asked Siri for directions, weather conditions, info on his new email and a look at his 3.7 billion appointments. If you missed the story, we will allow you this one indiscretion as we have posted the ad one more time, below.
The ad carried the Cupertino based firm ahead of some other companies that are known for their holiday ads such as Pillsbury, Coca-Cola and Nintendo. Out of a perfect score of 950, the Apple iPhone 4S ad scored 652 in a scoring system that measures "ad creative effectiveness based on viewer reaction to national TV ads.” That score was 8% higher than the average received by other ads in the tech category.
While ads for Apple products have not reached the point where they make viewers cry, the tech giant is known for some of its spots over the years including the famous 1984 Mac ad from the Super Bowl, the Think Different ads and the original Apple iPhone Hello spot. Ironically, the late Steve Jobs originally hated the Think Different campaign although the late Apple co-founder eventually had a change in heart.
Ace Metrix's scores come from randomly selected viewers, which it says are "representative of the U.S. TV viewing audience."
source: GigaOM via MobileSyrup
While ads for Apple products have not reached the point where they make viewers cry, the tech giant is known for some of its spots over the years including the famous 1984 Mac ad from the Super Bowl, the Think Different ads and the original Apple iPhone Hello spot. Ironically, the late Steve Jobs originally hated the Think Different campaign although the late Apple co-founder eventually had a change in heart.
source: GigaOM via MobileSyrup
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