Samsung's valuation drops by $14.3 billion as investors dump its shares
But that all changed in a blink of an eye as Galaxy Note 7 units started exploding. A phone that had everything going for it has become forever tarnished by a defective battery. And if things couldn't get any worse, the new Apple iPhone 7 and Apple iPhone 7 Plus will launch this coming Friday, September 16th.
This morning, Samsung shares are at their lowest point in two months and $14.3 billion of market capitalization has vanished. That means that the valuation of Samsung has declined by that amount since Friday. The shares are currently off 6.3% on the day and are trading at the equivalent of $1,321.02 USD each. That is the lowest that the stock has been at since July 12th.
Samsung investors are reading dour notes from analysts who are looking at the cost of recalling, revising, and re-launching a new version of the Galaxy Note 7. In addition, lost sales to Apple and other manufacturers will have to be factored in along with the costs of fighting or settling lawsuits. Some things, like the hit to Samsung's reputation, can't be measured so easily in dollars and cents.
What can be measured in currency is the hit to Samsung's revenue. One analyst figures that after the costs of the recall (which some have put at $1.5 billion), Samsung will lose close to $4.5 billion in revenue thanks to the Galaxy Note 7 explosions. Nomura Securities cut its third quarter mobile operating profit for Samsung by $806 million to approximately $2.8 billion.
It is estimated that Samsung had sold 2.5 million units of the Galaxy Note 7 before it stopped shipping and selling the product.