The Galaxy S8 digital AI assistant may be called Bixby

The Galaxy S8 digital AI assistant may be called Bixby
Not to be outdone by its rivals that are betting big on artificial intelligence (AI), Samsung has filed a trademark for a voice-controlled digital assistant called... Bixby. Now, why has Samsung chosen this name, and whether it will stick around after the first edition comes out, presumably on the Galaxy S8, is anyone's guess at this point.

The trade name filing explains in detail that this brand denotes a "computer software for personal information management, computer application software for smartphones, mobile telephones, portable computers and tablet computers, namely, software used to operate voice recognition system... computer software for enabling hands-free use of a mobile phone through voice recognition."

Thus, Bixby is shaping up to be a (fairly) intelligent voice-controlled digital assistant that might be readied for sizing up with the likes of Google Assistant, Siri, Cortana and so on. Samsung has had its S Voice assistant on its phones for a while now, but it hasn't been a great success with users, so Bixby may be gunning to change that, hopefully timed to shine around the S8 launch.

source: Kipris via (translated)



1. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

No more bloat please. Google now is more than enough.

2. shaineql

Posts: 522; Member since: Apr 28, 2014

It would be enough if they allowed manufacturers to use Google assistant , Google now is crap.

37. Behyjoon

Posts: 39; Member since: Oct 19, 2016

not really crap but it's not really an AI, Not intelligent!

14. rkoforever90

Posts: 465; Member since: Dec 03, 2011

yeah samsung bloats are a big pain in the butt i have 2 browsers 2 galaxyapp , 2 email and note app, and s**t load of other app which i never use and cant be uninstalled on my phone take up a huge amount of memory ,

17. trojan_horse

Posts: 5868; Member since: May 06, 2016

"yeah samsung bloats are a big pain in the butt i have 2 browsers"... Samsung's browser is intergrated with TouchWiz, letting you browse the web while doing something else simultaneously via multi-window. Google's browser won't let you do that. "2 galaxyapp..." Galaxy App store is a means for Samsung to offer apps which are specificaly optimized for it's devices. The Galaxy App store is also a means for Samsung to make exclusive deals/discounts available only to it's costumers. "2 email app"... What's wrong with that? Google's e-mail app only alows to manage e-mails from a Gmail account; Samsung's own is more versatile - lets you manage e-mails from Google, and also from Yahoo, Microsoft. "and note app"... S Note is also intergrated with TouchWiz, it works in multi-window. Heck, the S Note app and the S-Pen is miles ahead in note-taking than Google's counterpart app. What you've labelled "bloat" in Samsung's phones is odd, as Google's counterpart apps do not provide the exact same functionalities.

20. rkoforever90

Posts: 465; Member since: Dec 03, 2011

Why can't there be an option to delete the one I don't want to use also why they have both chrome and stock Browser and I been using opera since Symbian days I don't want to use either of them rather than having a separate app store just put the apps in playstore like Motorola or htc do.

23. may_czos

Posts: 955; Member since: Nov 22, 2014

@rkoforever90 Because Google forces manufacturers to keep their apps.

41. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

No they do not. It's just requires to.use the software for free. If what you said was true, why doMain devices not have Google apps? Hmmmm?!

28. trojan_horse

Posts: 5868; Member since: May 06, 2016

Quote: "Why can't there be an option to delete the one I don't want to use"... The same can be said for just about any other smartphone OEM out there. But, some countries do have a law which forces OEMs to make their "bloatware" deletable. Quote: "also why they have both chrome and stock Browser" Chrome is part of the Gapps (Google apps) which are mandatory to be pre-installed by all OEMs who want to use the legit version of Android. It's Google's policy. Samsung can't get rid of Chrome, but can only offer its own browser along with Chrome, but both browsers aren't equal in functionality, and both have their pros and cons, so it boils down to personal preference. I like both browsers and I use Opera too!

33. talon95

Posts: 1000; Member since: Jul 31, 2012

If we could finally get Nougat on S7 we could have multi-window everywhere, but FYI chrome supports multi-window on S7 already so no advantage there. (Google does let you do that) I think by galaxy, he meant gallery, HTC eliminated duplicate gallery apps. Google's Gmail app DOES already let you manage any email account. (why are you stating these things that you obviously don't know) The note app has value on a Note, but not really on an S7. Bottom line, let us uninstall it if we don't want it. Duplicates serve no purpose if the end user doesn't want them. Almost no one I know uses S-voice, when google does a much better job. We don't buy into the Android open eco system to have less choice, so give us the option to do what we want.

22. may_czos

Posts: 955; Member since: Nov 22, 2014

Samsung is forced by Google to keep rubbish stock apps, they are the bloatware.

31. ajwillingham

Posts: 38; Member since: Jan 17, 2015

I'm not too sure about that. My guess is that this has to do with Samsung's purchase of Viv so it may be a good competitor. Considering that fact that Google is in hardware now, Samsung will be looking to further differentiate themselves and this may be a good strategy to eventually move to Tizen if they can get consumers to buy into their ecosystem.

36. Behyjoon

Posts: 39; Member since: Oct 19, 2016

yes, But google now is old. Google Assistant is the best :)

40. williandyzxz

Posts: 17; Member since: Mar 10, 2014

Samsung want replace Android with Tizen so they need to make these customer feel satisfy with thear app first and when the time is right they replace android, they already have their own apps for killing android and iOS.

3. Bankz

Posts: 2550; Member since: Apr 08, 2016

I'm tired of all these half baked and half assed AI's and bloat everywhere with the culprit in chief samsung. Don't they get tired of all these half-baked duplicates? They're better off making sure their phones don't explode next time and making touch wiz a little manageable at this point. Even the only thing they're good at which is camera, has been humiliated by the pixels and pretty much most oems will be going for dual curved displays for their flagships next year too so samsung had better buckle up

10. wando77

Posts: 1168; Member since: Aug 23, 2012

Humiliated by the pixel? Really? I Houghton he pixel was only slightly better and the s7 camera is 6 MONTHS OLD. You my friend..... are an iDIOT

11. wando77

Posts: 1168; Member since: Aug 23, 2012

And yes, I am aware that auto predict text has put up my friends surname instead of 'thought the' before you go for any smart arse comments because you can't actually argue against what I put

35. Bankz

Posts: 2550; Member since: Apr 08, 2016

Did you actually see the last blind test here on PA between the IP7+, PIXEL and S7E? Or most other around the web from other credible sources? You my friend.... are blind.

24. may_czos

Posts: 955; Member since: Nov 22, 2014

Google apps are those half-baked duplicates. Samsung is forced by Google to keep them.

4. aegislash

Posts: 1518; Member since: Jan 27, 2015

Google Assistant is easily the best of all the AI assistants so far. I'm interested in seeing how Bixby will compare.

5. Tyrion_Lannister unregistered

One more thing to disable while setting up the phone. Seriously, Samsung can't even make a lag free launcher in years, you can't expect them to make a functioning AI assistant. This will meet the same fate as s-voice.

7. aegislash

Posts: 1518; Member since: Jan 27, 2015

My S6 Edge+ is a year old now, and hasn't ever truly guys who complain about Touchwiz being laggy, have you used a flagship Samsung device in recent years or just a cheap $30 pre-paid Samsung from MetroPCS and based your opinion about the entirety of Galaxy devices on that? To me, lag is taking more than a few seconds to perform the most basic of functions like opening an app or switching between homescreens. Yes, my phone sometimes stutters for a fraction of a second when doing things, but so far every single smartphone I've owned has done that, whether it be a Galaxy, an iPhone, whatever. To me, that isn't lag, but rather a small hiccup.

12. Tyrion_Lannister unregistered

The issue with Samsung devices is that they stutter out of the box. So even if you take care of them, they won't develop lag. iPhones or stock android phones on the other hand grow laggy due to putting crap in them or through planned obsolence after a few years. I have owned an S6 and it performed admirably with the time. It didn't deteriorate in performance even after 1 year. My issue was that it wasn't as smooth as it should be even on day 1. When you get a new Samsung phone, just do this simple test. Go to developer settings and turn on profile rendering. Now just scroll through the settings or launcher and you will see numerous instances of lag. That isn't acceptable. And I'm not even getting started on the insane amount of background activities touchwiz does which drain the battery and take performance hit.

15. rkoforever90

Posts: 465; Member since: Dec 03, 2011

it do lag mate compare it side by side with an iphone or nexus, you wont notice it if you use that phone only.

8. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

Samsung is synonymous with lag.

9. thegeneral7010

Posts: 437; Member since: Dec 10, 2014


26. Khyron

Posts: 398; Member since: Sep 28, 2015

Every OS suffers of lag But the Android's lag is the OS itself has Several botllenecks Input lag 20ms latency compared to 16 ms latency on ios Bad ram management even one plus 3 cant hold many apps on memory High cpu usage Poorly optimized coding in apps Java is slow and old Outdated Linux KERNEL implementation

29. Tyrion_Lannister unregistered

Input lag is a feature of phone hardware, not android itself. Apple invests money in quality components and small things android manufacturers don't even pay attention to. Bad RAM management is due to Android letting apps run in background. I can make my oneplus 3 hold 50 apps in background after rooting, but that would degrade battery life pretty significantly. That's why manufacturers limit apps in background. Read above point. Well, devs are lazy. Java is newer than c++. It's not slow because it's old. Oldest languages like C are often the fastest. It's slow because of the s**tty sandbox environment. Well, that's true. But even newer Linux kernel won't help it. Android has so much junk now that nothing can help it short of a complete redo.

32. Khyron

Posts: 398; Member since: Sep 28, 2015

So how is the new kirin 960 faster launching apps than the a10 running Android ? So how they reach fastest read and write speed than a10? How? Nougat 7.1 had reduced input lag a bit Will vulkan improve UI rendering? I expect s8 with a touchwiz skin with vulkan already that's will a fix a lot of lagginess

34. Tyrion_Lannister unregistered

Launching apps have nothing to do with chipset. It only depends on storage speed. I can get 3 year phone with snapdragon 800 open spots faster than A10 with a fast storage. I don't think android will help in input lag much since most of the issue is due to the hardware. Using Windows, I can get a 2ms monitor or a 30 ms TV. Touchwiz lag is due to too bent processes in background. If Vulkan improves performance, Samsung will just load more bloat in the UI.

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