The Galaxy S8 digital AI assistant may be called Bixby
Not to be outdone by its rivals that are betting big on artificial intelligence (AI), Samsung has filed a trademark for a voice-controlled digital assistant called... Bixby. Now, why has Samsung chosen this name, and whether it will stick around after the first edition comes out, presumably on the Galaxy S8, is anyone's guess at this point.
The trade name filing explains in detail that this brand denotes a "computer software for personal information management, computer application software for smartphones, mobile telephones, portable computers and tablet computers, namely, software used to operate voice recognition system... computer software for enabling hands-free use of a mobile phone through voice recognition."
Thus, Bixby is shaping up to be a (fairly) intelligent voice-controlled digital assistant that might be readied for sizing up with the likes of Google Assistant, Siri, Cortana and so on. Samsung has had its S Voice assistant on its phones for a while now, but it hasn't been a great success with users, so Bixby may be gunning to change that, hopefully timed to shine around the S8 launch.